General Motors Report

In: Business and Management

Submitted By Please
Words 4945
Pages 20
De Montfort University | General Motors Report | Joel Adu | | P11260353 | Word Count: 4303 |

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Contents
Executive Summary – Page 3
Introduction – Page 4 – 5
Critical Literature Review – Page 6 – 7
Methodology – Page 8 – 9
Data Analysis – Page 10 – 11
Conclusion – Page 11
Bibliography – Page 12
Appendices – Page 13 - 13

Executive Summary
The aim of this report is to discover whether General Motors have improved since their bankruptcy in June 2009 and how? With the aid of primary research appearing in the form of questionnaires and secondary research deriving from articles and other various published documents which discuss the topic of General Motors and their bankruptcy. The result of the research finds us with the findings that General Motors have not only upheld their infamous reputation which they once possessed but they also have increased it by recording their highest profits in their history three years after filing for bankruptcy. Overall this led to the conclusion that it was the transformation of management which assisted General Motors on their route back to the glory days of the company – ‘As late as the 1990s, it was the leading company in the US light vehicle market’ (Maction, 2013)

Introduction
General Motors, commonly known as GM is an American based multinational automotive corporation within the city of Detroit, Michigan. Now for a company to be described as the leading company in the US light vehicle market is a statement in itself, and it is clearly evident through the corporation’s management structure. There are four regional segments which are organised in their respective world…...

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