Gillete

In: Business and Management

Submitted By Tommytony
Words 263
Pages 2
Tyrone Davis
Instructor, Nailia
Career Success
11-14-12

I’ve found a job @monster.com entry level for restaurant owner. This particular job listing is good for me because my major is in business management and in the future to own a restaurant and bakery. This entry-level position will help me to better understand the business world and how to deal with customers on a personal level. I think this position is good for me because I love cooking and preparing foods for people. I love the fact that the job requires team players and a people’s person. The entry level position offers training for customer service for employees on a bi-weekly basics so that the other employees are on the same page. Motivation was another good thing for me because that’s like the bundle of the job, you need motivation to work at business it shows that you want to be there and that you take pride in what you do like respecting your co-workers treating everyone with respect. Customer service is very important because you’re dealing with all different types of peoples and learning how to be professional when answering question, engaging in conversation but to listening also. Team work is also important because in order to get things done you need a good team. You need a good team to help you get the job done in a timely manner. Every customer, employer and employees love to see team work it gives you an insight of how the company maintain it business and employees working…...

Similar Documents

Gillete

...MANAGEMENT BRIEF - GILLETTE - THE SENSOR RAZOR LAUNCH. 15 August 1992 The Economist (c) The Economist Newspaper Limited, London 1992. THE BEST A PLAN CAN GET Our second case study involves one of the most successful launches of a consumer product in decades: Sensor, Gillette's high-priced, high-tech razor. In April 1990 Gillette's Bruce Cleverly made one of the hardest decisions a marketing boss can ever face: to pull an expensive television-advertising campaign off the air. Hard, but in this case, enviable. The advertisements in question had not been attacked as misleading; they had caused no offence; they had not failed to stir consumers. Far from it. Mr Cleverly was forced to stop advertising his company's newest product, Sensor, because demand for the high-tech razors was so intense that the company could not produce them fast enough to meet it. In America and Europe, pre-launch publicity had consumers clamouring for Sensor weeks before it arrived in shops that January. When it arrived, many retailers could not keep the razor and its premium-priced blades in stock for more than a day or two. Gillette vastly under-estimated its product's potential. The company's most optimistic pre-launch projections were for the sale of 18m razors and 200m blades in 1990. The actual totals were 27m and 350m. Sensor grabbed 7% of both the (at the time) $850m American blade market and the $1.1 billion European one, and an astonishing 42% of the $150m combined American and......

Words: 2231 - Pages: 9

Lkijgftthgdhlok

...Segmentation criteria for consumer markets  Using demographic criteria to profile who the market is and where they are; ▪ age, gender, family size and lifecycle, generation, income, occupation, education, ethnicity, nationality, religion, and social class.  Age is a common way of segmenting markets and it is normally the first way. (MILO vs. RedBull)  Gender differences;  products targeted at women ▪ ▪ ▪ ▪ beauty products and fragrances (e.g. Clinique, Bobby Brown, Chanel) magazines (e.g. New Woman, Cleo, Cosmopolitan); hairdressing (e.g. Pantene,Clairol); and Clothes (e.g. New Look, Sussan, Zara).  Products targeted at men ▪ magazines (e.g. Ralph, Nuts); ▪ grooming products (e.g. hair gel and styling mousse, Gillete); and ▪ beverages (e.g. beers like Heineken, Carlsberg)  Combination of age and gender; ▪ Dove’s new Dove ProAge product range aimed at women in their fifties  People at different stages in the lifecycle need different products and services.  Single 26-year-old person, who is single needs different products from a 26 year old who is married with young children.  Exp: “meal for one” vs. “family value or multi-packs” (Targeted by hypermarkets such as Tesco or Wal-Mart) Single bachelor, newly married, married with children, empty nester, and solitary survivor were historically divided categories in lifecycle .  Modern lifecycle classifies 12–13 life stage groups based on age, marital status, household......

Words: 730 - Pages: 3

Brand

...shaver in 1938 and foamy shaving cream in 1953.It also introduced right guard deodorants cricket disposable lighter and eraser mate pens in 1960’s. The most significant products launched 90’s were Mach3 razors with three blade ion one razor and ulktra alkaline batteries. Though Gillette has gone through various criticisms like inefficiency and slowness of its receivable collection process and inventory management and also adding value to its products, it has embarked on aggressive strategic campaign by using business process engineering projects to make its value chain more effective by using benchmarking techniques. Gillette is now the leading retailer grooming]products and toiletries and its sales volume in 2000$9.3million. In 2005,Gillete company,merged with Procter &Gamble company after it faced down three takeover attempts, from Ronald Perelman and Coniston Partners. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading—symbol G on the New York Stock Exchange—was September 30, 2005. The merger created the world's largest personal care and household products company. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others, have also been maintained by P&G. The Gillette company slogan is "The Best a Man Can Get". The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter &......

Words: 456 - Pages: 2

Gillete

...supports the overall marketing strategy of moving customers up the performance price. Furthermore, Gillette’s primary strategy is to increase market share in its consumer products through marketing and introduction of new products. They have differentiated themselves from their competition through the intense marketing of their blades and razors. Competitors Gillette main competitors are Schick, Norelco, Braun, Bic and Wilkinson. Even though Gillette has many competitors, the company still is the world market leader in male and female grooming. Gillette has more products than their competitors, the wet shaving products includes Mach3, SensorExcel, Atra, TracII, Custom Plus, Good News, SensorExcel for Women, Sensor for Women, Agility, Gillete for Women Venus. Gillette’s competitors, Bic and Wilkinson have fewer products than Gillette; they did have variety of options for customers to choose. SWOT Analysis Strengths: Gillette has a strong worldwide distribution network, Gillette has a long track record of innovation that is powerful enough to drive its product categories, Gillette has global vision for its products that is the key long term leadership, and Gillette had a set of stable icon brands that penetrate the clutter to create personal meaning with the customers. Weaknesses: new products lead to decline of previous products, the inability of Gillette to develop satisfactory inventory delivery system, and expensive brand maintenance. Opportunities: the increasing......

Words: 689 - Pages: 3

The Marketing Mix

...discover consumer needs through extensive research, it then seeks to satisfy those needs by successfully implementing a marketing program possessing the right combination of the marketing mix the four P’s.” P&G possess all four combinations of the marketing mix, from products, price, place and promotion. P&G’s products are of good quality and supplies merchandise to numerous consumer’s, p&g.com states “For 175 years, P&G has created products that make people’s lives better and were firsts of their kind.” The company has produced some of the most top tier products in the industry; their products include but are not limited to Bounty paper towels, Charmin toilet paper, Crest toothpaste, Dawn hand soap, Duracell Batteries, Gillete Razors, Iams Dog Food, Ivory Soap, Olay beauty products, pampers, Pantene hair products, Tampax products, Tide and many more. P&G’s products are far better than their competitors in many ways, for example according to p&g.com “Crest has helped millions understand that preventing decay and disease is a solid strategy for staying healthy.” Not only does the company promote and sell goods that are beneficial to their consumers but they are also one of the leading brands in toothpaste, stlawrencedentistry.com calls crest “one of the most trusted toothpaste brands based on sales volume” The product itself is not only one of the most trusted brands but according to the statement it is one of the top brands based of the revenue......

Words: 939 - Pages: 4

Gillete

...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...

Words: 5705 - Pages: 23

Gellete Strategy

...almost every developed market with their Mach 3 razor except one: India. They understood the huge potential in the market in India and needed to find why Gillette wasn’t breaking into success. With the men in India accustumed to an old fashion double edge razor. In the later part of the the previous decade resulting in failure behind Gillettes usuall marketing strategy they didn’t understand why this was and further more they needed to a way to break the traditional activites men in India when it came to their choice of a razor. Pricing and distribution where factors for the lack of sales for Gilletes mach-3 with the Mach-3 costing 50% more than the tradional double edged razor. Therefore, Gillette needs to figure how to get their mach three, not only their retailers they had been conducting business but into the smaller arena. Alternatives 1.)Emphasize Value Gillete new that they had to figure out a way to cut costs in production and packing and they made their mach-3 razor fit a competitive price to its double edge razor counter part. An alternative they could have used instead of cutting cost as much as they did was they could have emphasize the products value. Since the stubble had become neccesarry if men were to avoid cuts and rashes while shaving, promoting such positive results by using the mach-3 they could along with cutting costs postion a since of need for a mach 3 razor. 2.)Promotion In the introductory phase of Gillettes common marketing......

Words: 568 - Pages: 3

Integrating Values - the Legality, Morality, and Social Responsibility of the George Brothers & the Largest Pill Mills in South Florida

...illegal dispensers of oxycodone in the U.S (Gillete, 2012). Legal Section Introduction to Legal Section This section of the paper will overlook the relevant rules of law and legal principles, which are specific to the aforementioned case. This section will also review the case and provide a viable legal analysis. It will then end with a legal conclusion based on the information attained and reviewed. Statement of Relevant Legal Principles and Rules of Law The case centers around the George Brothers’ establishment of “pill mills’ in Florida (Gillete, 2012) which are roughly defined by the Office of The Attorney General of Florida website as doctors’ offices, health care clinics/facilities, etc. that consistently act in prescribing and dispersing controlled substances out of the scope of normal, accepted and legal standards of medical practice in the community or violates the laws of the state in question regarding the prescribing or dispensing of controlled prescription drugs (Office of the Attorney General of Florida, 2012) and the subsequent ramifications of the existence of those pills mills and the damages they cause on the medical businesses/personnel they prey on for prescriptions and the communities that are affected as a whole. The case here is not if these pill mills were legal but how many different ways these individuals and their associates broke the law by being the “largest illegal dispensers of oxycodone in the U.S” (Gillete, 2012). Application of Law to......

Words: 6754 - Pages: 28

Piata L'Oreal

...s hair care: - American Crew - Colomer Group, The - Redken - L'Oréal Groupe - Aveda - Estée Lauder Cos Inc - Matrix - L'Oréal Groupe - Shiseido - Shiseido Co Ltd Premium men.s skin care: - Biotherm - L'Oréal Groupe - Hera - AmorePacific Corp - Clinique - Estée Lauder Cos Inc - Clarins - Clarins SA - Lancome - L'Oréal Groupe Men.s shaving: - Gillette – Procter & Gamble Co, The - Schick Wilkinson Sword – Energizer Holdings Inc - Bic - Sté Bic SA - Nivea - Beiersdorf AG - Edge - Energizer Holdings Inc Men.s post-shave: - Nivea - Beiersdorf AG - Gillette - Procter & Gamble Co, The - Natura - Natura Cosméticos SA - O Boticario - Botica Comercial Farmaceutica Ltda - Avon - Avon Products Inc Men.s pre-shave: - Gillete - Procter & Gamble Co, The - Nivea - Beiersdorf AG - Edge - Energizer Holdings Inc - Palmolive - Colgate-Palmolive Co - Schick - Energizer Holdings Inc Procter&Gamble Competitive Positioning: P&G trails slightly behind global beauty BPC market dynamics unchanged Brand strategy: Gillette brand enjoys broad geographic reach Procter & Gamble aims for more premium image for Pantene Procter & Gamble looks to cross-category branding for Olay This company.s target regarding Gillette brand is to increase the share of the 5-blade Fusion razor, the successor of its 3-blade Mach 3 product, and its advertising campaigns. Their strategy is to focus more on building its men's grooming business, saying that it intended to......

Words: 681 - Pages: 3

Marketing Management

...the first point, positioning implies additional utility for consumers, as their options for choice are expanded. It increases the value of the brand, through any of the routes by which brand value is built. Specifically, it helps increase awareness of the brand and facilitates a clearer image of it. It makes it possible to organize all the marketing activities and strategies from a common basis, marking the path to follow for all the elements of the marketing mix. 2. Segmentation – TO WHOM – Divide market in homogenous groups (Social, behavior, psychographic). Nowadays segments are small, new products have an emotional attachment and life cycle is short. a. Geographical; b. demographic (family size, gender like Gillete and gillete Venus, income, occupation, religion, race, social class, age like toothpaste, ); c. psychographic – based on personality traits, lifestyle or values (activities, interests, opinions) – innovators, thinkers, achievers, experiencers; d. Behavioral 3. Differentiation – WHAT – Comes from diversity between competitors for the same product or between products from the same manufacturer that offered to different segments. a. Personnel differentiation – better trained employees. b. Channel differentiation c. Image differentiation Value proposition – Maps – to understand the position of a brand to its competitors, difference between brand and consumer preferences and possible ‘gaps’ in the......

Words: 366 - Pages: 2

Gillete Indonesia

...------------------------------------------------- Gillette Indonesia Case Study Analysis October 24, 2015 Sumeet verma EPGP08-116 October 24, 2015 Sumeet verma EPGP08-116 Introduction 1901 – The Gillette Company founded in Boston. 1905 – Opening of London office, 1906 – Established a blade factory in Paris 1971 - Gillette entered the Indonesian market forming a joint venture with a local company 1972 – Established razor blade plant . 1995 – Manufacturing capacity of 150 million blades (46 million exported) 1996 – increase production to 168 million blades (50 million exports) 1996-2001 – Achieve production capacity of 230 million per year. Marketing Mix Products Gillette’s product line includes ; * Double edge razors (Core Product) * Disposables (2 types) * System blades (3 types) 87% of all the blades sold were double-edge (100 million out of 115 million sold) Share of disposables projected to increase to 20% in 1996. Revenue expected to $27.6million in 1996, with a gross margin of 46%. Gillette also expects the revenue from the Sensor system to double. Other product to grow at a smaller margin. Price Gillette’s products are relatively expensive (4 times that of competitions) Place: Distribution is most complex challenge. * Geographical spread across 15K islands. * Regulatory restrictions on foreign companies from directly importing & distributing products . * Poor traffic conditions , no/lack of distribution......

Words: 531 - Pages: 3

Gillete

...blades to increase number of first time users especially in rural areas, so as to overtake its competitors in lower income rural areas. 2.Gillete is doing pretty well in Indonesia. In 1995 its unit share has grown to 48% from 28% in 1993.It is estimated that this will further increase to 50% in 1995.Hence I believe that there is more chance for increasing Gillete’s market share. It has also leveraged its first mover advantage. It had banded its product well and has 90% of the market of premium priced products. More over the competitors are mainly in the lower income and rural areas, however with increasing income most of them are willing to change their blades to Gillete. 3. Gillete can increase its blade market in multiple ways ->Increase the number of first time users especially in rural areas, these can be done through effective distribution in mom and pop shops and also by reducing the price of its double edged blade. ->In urban areas , focus more on students and working people, these people are more influenced by western practices, ease of use,time saving factor etc. ->Already existing customers should be encouraged to use the higher end products that have high profit margin. ->Issues in sales and distribution should be resolved,local salesmen should be employed who are aware of the local social customs. ->Gillete shoud also distribute to those sales men who travel from village to village in cycle 3....

Words: 371 - Pages: 2

Gillete

...Pricing The customers in the target cluster are not very price sensitive. The customers in the cluster prefer brands like Axe and Denim which lie in the price range of Rs 43-45 for a70ml pack. However, since Gillette is perceived as an expensive brand as compared toits competitors, we plan to price our new product slightly cheaper than these brands. Asper our analysis, Gillette should charge a price of Rs 42 for 70ml pack. 9.5.3. Promotion Since we see a great opportunity for Gillette in the Shaving cream category, we recommend an aggressive promotional campaign for the new product. Our promotion would adopt a push cum pull strategy PROMOTION One important finding of our FGDs and Consumer Survey was that not a single consumer was aware of the fact that Gillette has 9 variants in the shaving gel/foam category alone. This can be attributed to one or more of the following reasons: The brand equity of Gillette is very high (57% TOMR in our study). But the category development is pretty low. The consumers have low involvement and do not search for information. This implies that shaving cream/gel/foam is more of a commodity. Gillette has spent on advertisements only for the razors and not on shaving gel/foam or aftershaves. Hence the information available to public is limited. To DE commoditize the category, to increase customer loyalty and repeat purchase, promotions have to be done on a bigger scale than what is currently been done. The promotions should have more of...

Words: 823 - Pages: 4

Doctor

...known for providing a smooth shave along with a host of other benefits. Gillette creates a thick and creamy lather that is removed easily by the razor. The shaving cream gives rich lubrication to the face so that the person uses minimum effort and pressure while gliding the razor. The cream is also known for its rich nourishing and moisturizing properties that keep the skin glowing after a shave. Shaving creams account for almost 30% of the total sales of the total personal care segment of men in India. Procter & Gamble has good coverage in men's shaving through Gillette blades and razors, but its presence in men's toiletries, primarily through deodorants, is relatively small. Top Shaving Cream Brands in India Old Spice Denim Gillete Godrej Dettol Last Updated on 20/06/2011 Top-Shaving-Cream-Brands-in-India...

Words: 495 - Pages: 2

Advertising

...method used commonly with cosmetic products. Deodrants and perfumes are products which feed on vulgar adversiting. • Deception, misleading information and false claims: are often used by almost all products from a toothbrush to luxury car. But these advertising firms don’t directly give false claims, they use different ways to deceive the consumer that their product is better like : false coluring, imcomplete comparisions, inconsistent comparisions( choosing the criteria where their product is btter at), guarantee with very little covered under it, etc. • Puffery: refers to an exaggeration or statement that no reasonable person would take as factual. This method is also popular among advertising of all products may it be a razor,eg Gillete The Best A Man Can get or a motorbike eg Pulsar 220 The Fastest Indian. • Stereotyping: is another common tool used by advertisors. It can be based on gender, region, cultures, etc. Eg girls are shown playin woth dolls and the boys with cars and action figures. Female actors are used in advertising household items like fridges, washing machines. Blacks were shown in ads depicting good physique and good athletes playing basketball. • Racial issues : There is a wrong projection by some brands based on colour and creed. This is extremely unethical but still is prevalent among top brands. Van Heausen, Pantaloons and many tobacco companies in the past have potrayed blacks as inferior in the ads. Nowadays, there are censor boards......

Words: 921 - Pages: 4

愛鬥氣愛上你 | Unduh APK | China , USA