Giordano

In: Business and Management

Submitted By klvsc
Words 1517
Pages 7
------------------------------------------------- TO: Giordano Board of Directors
FROM: Algoma Business Consultants
DATE: June 25, 2007
SUBJECT: How can Giordano plan to continuously succeed during market expansion?
Recommendations and Implementation:

Short-Term (1-6 Months) * Giordano should maintain a consistent positioning strategy in all countries to reassure existing customers that it is the same brand that they’ve grown to love. This would also make it easier for new customers to be persuaded to shop at the stores because they know it has the same values and great service as all the other stores.
Medium Term (6-12 Months) * Giordano has some competitive advantages that they will maintain because they are likely to be sustainable over the years. * The company will begin to modify some of the current competitive advantages that will not likely succeed in the future because of the always changing industry. By making changes to these few current advantages, the company will be able to continuously attract customers from all areas.
Long-Term (1+ Years) * Giordano will make strategic adaption’s in their business strategy when entering different countries such as Asia or Europe to ensure that there is more chance of acquiring market share in that area.
Control and Feedback
Giordano will continue to monitor the sales in the new countries to assure that the new strategies are working. Market research will be conducted to see what customers in different countries expect in regards to service and store layouts etc. in case they need to be modified because of cultural differences. Customers will also be given surveys to see how they feel about the shopping experience and customer service and give any suggestions on how to improve it.
Contingency Plan
If the new implications are unsuccessful, other options may be considered. If…...

Similar Documents

Giordano Holdings Inc Using Spade Method in Marketing

...Marinelle Briones June 16, 2012 S38-Markma Using the SPADE method, analyze Giordano Holdings Limited, Inc. Case I. SITUATION Jimmy Lai was born into poverty in Guandong, China. He was exposed to many western retail businesses that encouraged him to join the retail market himself. He thought of using a pizza parlor name to open his own clothing chain. Lai founded Giordano in Hong kong in 1981. Giordano’s success is measured by the company’s relentless focus on its five corporate business values of quality, knowledge, innovation, simplicity and service. The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also renowned for its basic and practical men’s, women’s and children’s T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based retailer The Gap. The product is sold under the brands of “Giordano”, “Giordano Concepts”, “Giordano Junior” and “Giordano Ladies”.[1] Giordano’s first beginnings were gloomy. It originally targeted the upscale market of Hong Kong and sold exclusively only men’s casual apparel and with too high prices, as a result, they were unsuccessful. However, this does not hinder Lai to continue his dream and transform the company. Combining what he learned from other successful internationally acclaimed brands such as United Colors of Benetton, McDonalds and Marks and Spencers, Lai created and centered his......

Words: 2876 - Pages: 12

Paper

... Morganne Rhine Tim Timmons US History II 11/27/12 The Oklahoma City Bombing This is a review of the book entitled Terrorist Attacks: The Oklahoma City Bombing by Geraldine Giordano. The author’s purpose is to inform the reader about the life of Timothy McVeigh, convicted bomber, the destructive plan, the actual bombing, the investigation of the case, and the aftermath. Giordano hooks the reader by implementing a very dramatic introduction of the events of that morning. “It was a day no one would soon forget” (Giordano 5). The first chapter is devoted to the life of Timothy McVeigh, his biographical information, and additional facts of interest to the reader, such as McVeigh and a friend bought 10 acres of land in New York and told their parents that they wanted to use the land for hunting. In reality, they planned to use the land as a survivalists’ bunker. It was surprising to learn that McVeigh wanted to be a Green Beret but failed the required psychiatric test. Chapter two is devoted to the alliance between McVeigh, Terry Nichols, and Michael Fortier. The author suggests that the Ruby Ridge incident and the Waco incident concerning the Branch Davidians were turning points for McVeigh. The author argues that the Murrah Building was targeted for several reasons. The first reason being that McVeigh knew the building contained several government offices and agencies. According to her, McVeigh believed that he could retaliate against those who were......

Words: 874 - Pages: 4

Organization Management

...How Effective Management of Operations Contributes To Competitive Advantage at Giordano Globalization, fierce competition, and unpredictable changes in customer tastes are some of the issues that threaten the future of many companies. Companies need to manage their operations effectively to counteract the effects of these market forces and gain competitive advantage. Competitive advantage has been defined as something that a company does particularly well (David, 2011, p. 9). This means possessing a unique resource, capability, or technology. Porter (1985) pioneered the view that competitive advantage is best achieved through the activities, or operations, of a company because a certain configuration of activities is difficult to imitate, unlike assets, which rivals could easily acquire. Russell and Taylor (2011, p. 18) supported this view by stating that processes, not products, give a company competitive advantage. Pieterson (2010) defined competitive advantage as the gap between value, as perceived by customers, and cost incurred in delivering that value. Since value is created through operations, effective management of operations represents the greatest potential for achieving competitive advantage. Operations refer to the activities that transform inputs such as raw materials or information into outputs that customers value (Russell & Taylor, 2011). Operations determine how well a company satisfies its customers. Operations management refers to the design and......

Words: 1004 - Pages: 5

Giordano

...Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel founded in 1981 by Jimmy Lai[16]. Giordano has become a pioneer of customer service in the Asia-Pacific region and, as of January 2008, currently employs more than 11,000 people and operates 1800 stores worldwide in 40 countries As of 1996, Jimmy Lai no longer owns the company and its current Chairman and CEO is Peter Lau Kwok Kwen, a Chinese-Canadian. The company is Asia-Pacific's most successful retailer and sells its name under the brands of "Giordano", "Giordano Concepts", "Giordano Junior" and "Giordano Ladies"[20][21]. Giordano has been publicly listed since 1991 and since then trades on the Hong Kong stock exchange under the ticker symbol 709.HK Giordano's success is measured by the company's relentless focus on its five corporate business values of quality, knowledge, innovation, simplicity and service[23]. The company has its own apparel manufacturing division where many of its own clothing styles are produced[24]. Giordano is also renowned for its basic and practical men's, women's, and children's T-shirts and trousers, especially denims Jimmy Lai trade on the Hong Kong stock exchange with his life saving and turned his measly original $3000 investment into approximately $40,000 dollars. With that money Lai bought out the owners of the bankrupt garment company of Comitex in 1975 and began manufacturing sweaters. The company was an overnight success and had......

Words: 276 - Pages: 2

Global Business Environment

...attractiveness of Asia, and the reason why Giordano choose Asia as its main market. From the analysis of Asian environment, sizeable population, increasing consumption on cloth, pursuing for fashion and globalization of world are all factors that make Asia attractive. Giordano’s FDI-related projects and the FDI modes are exhibited in this report, which can describe a whole picture of this company’s development. In addition, based on the analysis of FDI activities, Giordano’s FDI activities have many impacts on host economies, like job creation in Indonesia.  This report draws on sales data of main Asian markets and subordinate brands to analyse the trend of investment of Giordano. Korea is the most important and second market except Mainland China;The Middle East grows quickly during last decades; Singapore is a stable and profitable market. Malaysia and Indonesia are potential markets, and from a long term perspective Giordano will focus on the development of these countries.  Asia is the basic market of Giordano, which conducts over 95% foreign investment there.  This report applies SWOT analysis to illustrate the strengths, weaknesses, opportunities and threats, and also uses PEST analysis to explain the external factors-political, economic, social and technological, which influence the investment direction in the future.  Country screening process identifies company-specific criteria, which enable them to rank countries. Giordano mainly selects countries......

Words: 2961 - Pages: 12

Business Strategy

...organization in terms of the Hayes and Wheelwright four-stage model of strategic role of operations. CASE STUDY EXERCISE Giordano Company background From small beginnings in Hong Kong in 1981, Giordano International Limited expanded throughout the Asia Pacific region to become one of its most well-known and established apparel retailers. By 2005, it employed over 11,000 staff in over 1,700 shops operating in 30 territories in Greater China, Japan, Korea, South East Asia, Australia, India and the Middle East. Giordano specializes in casual clothing for both men and women, and operates under the brand names ‘Giordano’, ‘Giordano Ladies’, ‘Giordano Junior’ and ‘Bluestar Exchange’. In 2005, sales of HK$4,413 million (up from HK$4,003m in 2004), delivered after tax profits of HK$431m (HK$418m in 2004). As early as the 1980s, Giordano realized that it was difficult to achieve substantial growth and economies of scale if it operated solely in Hong Kong. The key was to expand, both in the region and beyond. Moreover, after surviving the Asian economic crisis of 1997–1999, Giordano has also been endeavoring to move up-market to avoid the fierce price competition prevalent in the discount sector. However, as it moved into new segments and territories, Giordano had to consider how to adapt its marketing and operations strategies to suit these different markets. Giordano was originally founded as a wholesaler for Hong Kong-based manufactured clothing going to the USA. However, in......

Words: 11937 - Pages: 48

Giordano Bruno Was Burned at the Stake 400 Years Ago

...Giordano Bruno was burned at the stake 400 years ago. He was tied up, as they gathered wood at his feet. Some report that he was wearing a shawl with daemons emblazed on it, and others say that he was stripped. The reason he was burned was his heresy and his refusal to conform to the Vatican's will. A Pantheist, he believed that nature was god, and all other theology was fundamentally flawed. Giordano Bruno was burned alive 400 years ago by cruel, mindless men, and upon hearing what his fate would be, he said, "Perhaps you deliver my punishment with more fear than I receive it." Oh, what bravery, courage, and stamina of life! This may have been the test of humanity. The spirits of charity and courage watched -- they saw the lighting of his body, the soft glow of embers, they saw what we all now know: that humanity failed; that kindness and justice were overthrown, treated as vestiges and given no value. Giordano Bruno was burned 400 years ago, the flames engulfing his torso, blistering his skin, turning his insides molten. And as I read and learn of the glorious martyr, with his death being a sign forever of the extent of cruelty, I come to uneasy questions about myself. Would I do the same? What would the flame taste like? How long would it last? Asking questions to myself, I seem more and more like a strange. Sometimes I wish I could meet this hero of every Humanitarian. And I wish I could ask what was so precious to him, how he had lived, how he died, the......

Words: 766 - Pages: 4

Strategic

...Such differentiation will definitely proves to be sustainable competitive advantages. Task 2. Application of Key concepts and Framework 2.1 Cooperate Profile / background * Giordano, founded in Hong Kong by Jimmy Lai in 1980 is a Hong Kong-based retailer of casual clothes targeted at men, women, and children through its core five company brands.Singapore, Giordano has 50 stores island wide, affirming her position as a fashion leader.Its main markets were Mainland China, Hong Kong, Japan, Korea, and Taiwan. Other regions in which it had a presence were Australia, Indonesia, Malaysia, Middle East, and North America. It had sold men’s casual apparel exclusively until 1987. With the increasing number of female customers attracting to the stores, Giordano changed its position strategy to sell both men’s, women’s and junior casual apparel. The change of strategy was successful, resulting increase in turnover. 2.2 Review of existing CE & CL * Promotion Experience Giordano launched several promotions very frequently. Among was the “World without Strangers” programme, which was aimed to reward behaviour loyalty which is operationalized at the same level of customer behaviour. * Price Experience. Giordano practices values for money in Singapore. However, Giordano doesn’t carry mix pricing high-priced for extortion for loyal customers and low-price targeting to new customers. All the price offered are same at the aggregate level of customer......

Words: 3895 - Pages: 16

Consumer Relationship Management

...“SERVQUAL” survey. 4. What are different types of “Complainer”. END OF SECTION A Section B: Caselets (40 marks)     This section consists of Caselets. Answer all the questions. Each caselet carries 20 marks. Detailed information should form the part of your answer (Word limit 200 to 250 words). Caselet 1 Giordano is a retailer of casual clothes in East Asia, South-East Asia, and the Middle East. In 1999, it operated outlets in China, Dubai, Hong Kong, Macao, Philippines, Saudi Arabia, Singapore, South Korea, and Taiwan. Giordano‟s sales grew from HK$712 million in 1989 to HK$3,092 million in 1999. This case study describes the success factors that allowed Giordano to grow rapidly in some Asian countries. It looks at three imminent issues that Giordano faced in maintaining its success in existing markets and in its plan to enter new markets in Asia and beyond. The first concerns Giordano‟s positioning. In what ways, if at all, should Giordano change its current positioning? The second concerns the critical factors that have contributed to Giordano‟s success. Would these factors remain critical over the coming years? Finally, as Giordano‟s seeks to enter new markets, the third issues, whether its competitive strengths can be transferred to other markets, needs to be examined. Being Entrepreneurial and Accepting Mistakes as Learning Opportunities The willingness to try new ways of doing things and learning from past errors was an integral part......

Words: 6818 - Pages: 28

What Makes Uniqlo a Popular Casual Wear in Hong Kong?

...brand that transcends cultural boundaries.         TABLE OF CONTENTS     Page Number   Executive Summary                                                                                              1 Introduction                                                                                                             4 Industry Analysis             Japanese Retail Industry                                                                         5             Hong Kong Apparel Industry                                                                  6 Competitor Analysis             Local Competitors: Bossini                                                                    6                                              Giordano                                                                     8                                                 Muji                                                                           11        International Competitor: Gap                                                                13                                                             United Colors of Benetton                       14 The UNIQLO Difference                                                                                        14             UNIQLO Products                                                                                      17             UNIQLO......

Words: 6623 - Pages: 27

Case Analysis on Giordano

...Giordano started out as a Hong Kong based manufacturer, predominantly selling to the United States market. In 1987, from selling casual wear exclusively for men they changed their positioning and started to selling unisex casual apparel. Giordano has made the culture of accepting mistakes as learning opportunities inside the company. They have used their failures as their learning method and they have incorporated it as a company culture and that they use it as a tool to make the company grow. Employee training is very important to the company, not just in terms of how employees perform their duties but with the way they treat their customers. Giordano has made an emphasis of its employees to have a good relationship with their customers, by treating them well, being very welcome and always smiling at the customers. They find it important to attract customers, as they are the real bosses of the company because of their power to purchase. Training must translate in the stores to be effective, and when the training is effective, the money used by the company for training is well spent. Giordano has an organizational structure on simplicity and speed. It allows Giordano the intensity to react on a day-to-day basis. Management works closely with the line staff. It creates an easy communication, efficient project management and speedy decision-making. Speed allowed Giordano to keep its product development cycle short. Giordano has made its emphasis on service and value for......

Words: 410 - Pages: 2

Hkjjgvbbn

...organization in terms of the Hayes and Wheelwright four-stage model of strategic role of operations. CASE STUDY EXERCISE Giordano Company background From small beginnings in Hong Kong in 1981, Giordano International Limited expanded throughout the Asia Pacific region to become one of its most well-known and established apparel retailers. By 2005, it employed over 11,000 staff in over 1,700 shops operating in 30 territories in Greater China, Japan, Korea, South East Asia, Australia, India and the Middle East. Giordano specializes in casual clothing for both men and women, and operates under the brand names ‘Giordano’, ‘Giordano Ladies’, ‘Giordano Junior’ and ‘Bluestar Exchange’. In 2005, sales of HK$4,413 million (up from HK$4,003m in 2004), delivered after tax profits of HK$431m (HK$418m in 2004). As early as the 1980s, Giordano realized that it was difficult to achieve substantial growth and economies of scale if it operated solely in Hong Kong. The key was to expand, both in the region and beyond. Moreover, after surviving the Asian economic crisis of 1997–1999, Giordano has also been endeavoring to move up-market to avoid the fierce price competition prevalent in the discount sector. However, as it moved into new segments and territories, Giordano had to consider how to adapt its marketing and operations strategies to suit these different markets. Giordano was originally founded as a wholesaler for Hong Kong-based manufactured clothing going to the USA.......

Words: 11937 - Pages: 48

Rsm251 - Assignment 2

...with its ratings and recommendation system, they can promote lesser known films to those who may be interested. Uber’s Car Service and Giordano The pricing strategy for Uber’s car service is definitely value-oriented as its price varies values placed on the Uber car service. Personally, I would hire Uber if it were a cent more expensive than the local taxi. However, someone in this world may even be willing to pay $100 per mile for this luxurious personal driver. Anything in between would be fair game for consumers based on value-oriented pricing. Interestingly for Uber, they even adjust prices by the minute based on supply and demand. This is because they place a high value of being always available during any time of the day. By raising its prices to cater only to those who place a higher value in Uber during low supply and lowering its prices to include all consumers during high supply, they can almost guarantee an Uber car is always available. Therefore, their pricing strategy works as it reflects its company value. On the other hand, the pricing strategy for Giordano is totally opposite. They lower prices during high demand and maintain regular prices at low demand. This is an example of penetration as it wants to gain market share for its other products. By selling umbrellas at 30%-50% discount during rainy days, Giordano can attract many consumers who do not currently have an umbrella handy. However, these consumers may not only buy an umbrella but......

Words: 1003 - Pages: 5

Giordano

...GiordanoPositioning Aditya Dave Syed Azharuddin Karan Kumar Madhur Agrawal Group 6 11P005 11P056 11P085 11P146 Issues • In what ways should Giordano change its current positioning in the • Would the factors that had contributed to Giordano’s success in the past remain equally critical over the coming years or were new key success factors (KSF) emerging • Are Giordano’s competitive strengths readily transferable to other markets Concept • Brand Positioning By definition, brand positioning involves defining the one core idea that the brand stands for in the minds of customers. Besides, it helps in working out a strategy that forms the basis of pricing, promotion, product development and distribution decisions. Giordano at a Glance • “To be the best and the biggest world brand inthe apparel retailing.” • Giordano’s mission is to provide value for money merchandise • Giordano is a retailer of casual clothes • It was founded by jimmy Lai in 1980 • In 1985 it opened its first outlet in Singapore • After 1987 it repositioned itself as a retailer of unisex apparel Management value & styles • Lai’s management philosophy • Employee treated as an assets • Spent heavily on training-average 224 hourstraining for each employee • Paid high wages to employees • Flat organizational structure • Services of Giordano – key strength • Employee evaluation- service star award • Store evaluation- Best service shop • Value for money-selection of suppliers, cost control......

Words: 831 - Pages: 4

Giordano

...|Jollibee - Case Study Analysis | |Join AllFreePapers.com | |Category: Business | |Autor: andrew 08 March 2011 | |Words: 4956 | Pages: 20 | |Executive Summary | |The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino | |chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a | |global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint| |venture and conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of......

Words: 5233 - Pages: 21

Men Hoon Shahid Afridi | [TV-Variety] 平井堅 Live Selection (MTV HD 2017.07.08) | DOTA Addiction - 640 Words