Global Business Environment

In: Business and Management

Submitted By loparaza
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ASSIGNMENT 1 | The Global Business Environment | SBUS4004 | | Submitted BY : Md Ramjan Sardar | Student Id.: 1303503 |
Date: 04/09/2014

University of Wales Trinity Saint David, London, UK |

PESTEL analysis of McDonalds

PESTEL analysis is a marketing tool which used to calculate the business essential factors that can largely affect the business since operating time and future of business opportunities .PESTEL stands for

* Political factors: Political factor denotes the political environment of any countries which is helpful or against the running of business in foreign markets. Political factors determine the government policies of economy, fiscal year, stability or instability of political situation, labor and environmental legislation and business barriers. In recently government of UK are conscious about the public health reasons so they regulates the fast food industries (2005). Government also examines the situation before giving license of taking franchises as well the tax of the government and future employment opportunities. In that circumstance McDonalds facing the business restriction during providing time of franchise and license. McDonalds also provides UK’s employment areas by providing employment lots of people. In UK the political environment is stable and it provides positive opportunities of McDonalds for running their business and forecasting their business policy for the future. McDonalds are generous of giving tax of government and they also provides the fund many charity for the convincing the government and the customer. McDonalds provides all the facilities for their employee like as employee compensation, training minimum wages according to government policy.

* Economical factors: For ensuring the business profitability in a foreign market some economical factors affects the business outcome or good…...

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