Global Communication Through Advertising

In: Business and Management

Submitted By bearsoup
Words 1319
Pages 6
Global Communication Through Advertising
BSCOM100

Global Communication Through Advertising

Our world has changed considerably in the last few decades through global communications. Our advancements in technology on platforms such as; computers, high speed data servers, mobile phones, and the internet have created a worldwide culture of mass communication with audiences that are ever changing in diversity and ethical make up. While communicators typically aim to be straight forward and clearly understood, there are numerous factors that can create a filter or barrier in which the message is perceived which can result in ineffective and unfavorable results in respect to mass communication through technology. Those who seek to communicate through global advertising are on the front lines of the war to communicate past all cultural barriers.
Diversity is the term used to illustrate the broad difference in people. Ethnicity, religion, gender, age, and culture are all differing examples that create diversity from one person to the next. Communicating with others from unfamiliar backgrounds can be a challenging process. “One statistician notes that if the world were a village of 1,000 people, the village would have 590 Asians, 122 Africans, 96 Europeans, 84 Latin Americans, 55 members of the former Soviet Union, and 53 North Americans” (Beebe, 2013)) When we consider all of the many unique individuals that make up the world’s population, it becomes clear that the effort put into communication must be well thought out from multiple perspectives if we wish to penetrate an audience who is made up of such diverse individuals. Even when the audience is narrowed down into specific groups of people who share similarities, no one person is one hundred percent like the next so it is important to learn how to communicate effectively across multiple cultures and the…...

Similar Documents

Global Communications

...In an effort to continue save money while continuing its growth, Global Communications must make a decision and create a plan that will allow them to expand their products and services internationally. Of late, Global Communications has witnessed a sharp decline of its stock prices and are facing problems with their employees concerning the outsourcing of jobs. The goal of this paper is to identify Global Communications problems and provide them with solid solutions as courses of action. These actions will be achieved by applying the Nine-Step Decision-Making Model and various other concepts discussed throughout this course. The Nine-Step Decision-Making Model consists of the following items: 1. Describe the Situation-This can take time, but is well worth the effort. Individuals involved in this part of the process must understand the context of the problem. 2. Frame the "Right" Problem-This stage is also challenging. Individuals are often encounter difficulties in trying to determine the true problem needing to be addressed. Working to frame the “right” problem is also challenging because it forces team members to be clear and concise about the situation that needs to be addressed. 3. Describe the "End-State" Goals-The focus of problem solving is the solution, not the problem statement, which may be thought of as the means to the end. The “end state” is the ultimate goal of...

Words: 3697 - Pages: 15

Global Communications

...Problem Solution: Global Communications This paper will review the issues and events Global Communications (henceforth referred to as GC) is facing, identify mistakes the company made in its decision-making process, and propose a solution that will correct those mistakes and help the company to transform into a global corporation within three years. Situation Analysis Issue and Opportunity Identification GC’s stock has dropped more than 50% over the last three years because of excessive competition in the telecommunications industry. The company chose to address this issue by developing a plan that focused on growth through new services and cost reduction through outsourcing some of their technical call centers. GC did not include the union, a major stakeholder, in the development of this plan. This resulted in conflict between the company and the union. “Conflict gives you an opportunity to deepen your capacity for empathy and intimacy with your opponent,” (Kreitner & Kinicki, 2004, p. 4). GC has the opportunity to address the unions concerns, repair the damage to the public image of GC caused by the union press release, and develop a strategic plan that meets all the stakeholder’s needs. According to Weiss (2006), understanding a company’s central issues and how they evolved can help manage changes in a company’s direction and operations. Stakeholder Perspectives/Ethical Dilemmas The main stakeholders in the GC scenario are the customers interested in efficient......

Words: 540 - Pages: 3

Advertising Marketing &Communication

...| London Metropolitan University - Coursework Coversheet Part 1 - To Remain with the Assignment After Marking Student ID: 11053024 | Module Code: MK1004N | Module Name: Introduction to Advertising (Marketing Communications) | Component: 001 | Description: Case study report of 1500 words | Module Leader: John Goodfellow | Due Date: 18/Nov/2011 | Group Number: S2 | Please enter tutor name: | Guidelines for the Submission of Coursework 1. Print this coversheet and securely attach both pages to your assignment. You can help us ensure work is marked more quickly by submitting at the Undergraduate or Postgraduate Office located where your module is taught. You are advised to keep a copy of every assignment. 2. An email receipt will be sent to your university email address on submission of the coursework at the Undergraduate or Postgraduate Office. 3. You may submit work through the out of hours drop-box at the Undergraduate or Postgraduate Office. A receipt will emailed to your university email address within 3 working days. 4. Coursework deadlines are strictly enforced by the University. Work may be submitted up to 10 working days after the deadline (NB – where the late coursework deadline falls within the University’s Christmas and Easter vacations periods, a generic deadline is set by the University), however please note - if the mark for the late work is required to pass the module, the module will be capped. See http://www.londonmet.ac.uk/coursework-exams...

Words: 1969 - Pages: 8

Global Communication

...influenced by globalization during the last few decades, and now it has caught the heights the human history has never observed in the past. Numbers of local companies are venturing into global markets, and their entrance is fostering an unparalleled competition in terms of global brands, global products, and global advertising. The contemporary challenge of highest gravity is how to accelerate their operations to exploit maximum opportunities in the global markets. The situation has forced the companies to change their marketing strategies; therefore, most of marketers are applying different strategies. Both local and global marketing activities can be optimized by the application of glocal marketing strategies, and up to certain extent multinational companies have to customize their products (Kotler, 2009). Global companies undertook numbers of glocal tactics associated with glocal strategies not only to make their brand global but also to adapt localization for the development of four variables of the marketing mix (product, price, promotion, and distribution) in different parts of the world. This seminar will just focus on the product segment of the marketing mix. 2.1 Global Marketing Strategy A global marketing strategy promotes a single strategy for a product or service in an entire global marketplace. The strategy is best in case of high pressure in terms of cost reduction and low pressure from local responsiveness (Andersson & Svensson, 2009). The strategy is......

Words: 374 - Pages: 2

Critical Assesment of Communication in Advertising

...Critical Assesment of Communication in Advertising Society is composed of individuals. It is due to the communication ability that humans are considered superior to animals. The process of communication has always been and will always play a significant role in the existence of human life. No human can survive without communicating. It is believed that prior to the time of human existence there were no symptoms of speech and writing. When humans started residing on the earth it was only after a long years of time that they had actually started to speak. At first the communication was only at intra-personal level and thus defining it as intra-personal communication. Gradually interaction between the individuals increased which was later termed as inter-personal communication. This was not enough. Then people started thinking in wider perspective. The communication broadened its horizon to group communication, Organizational communication and then to mass communication. The time where we live is 21st century and this period is very well known for its development in science and information technology. Nowadays emails, internet, fax, phones, mobiles, television are very common. And these are the tools that have made communication easier, faster, and reliable. At present it takes no time to communicate from one corner of the world to other. In this relation, the whole world is being looked at as a single community that is connected by electronic communication systems. Thus,......

Words: 313 - Pages: 2

Advertising a Communication

...• ADVERTISING : A COMMUNICATION • A SPECIALIZED FORM OF COMMUNICATION BECAUSE IN ORDER TO SATISFY THE MARKETING FUNCTION, • IT HAS TO DO MORE THAN TO INFORM. • IT HAS TO INFLUENCE CHOICE AND BUYING DECISIONS. • IT IS THE MEANS OF MAKING KNOWN IN ORDER TO SELL. • EFFECTIVE COMMUNICATION IN ADVERTISING • THE VIPS FORMULA • VISIBILITY THE AD MUST BE EASILY NOTICED • IDENTITY OF THE ADVERTISER/PRODUCT MUST BE OBVIOUS AND NOT HIDDEN • PROMISE(OFFER) MUST BE MADE CLEAR • SINGLEMINDEDNESS SHOULD CONCENTRATE ON ITS PURPOSE * VALUE OF SIMPLICITY • THE MESSAGE MUST HAVE INSTANT IMPACT • MESSAGES SHOULD NEVER BE CLOUDED BY GIMMICKS OR ITS DESIGNS. * CHANGES ATTITUDES * IT AIMS TO PERSUADE PEOPLE TO BUY RODUCTS * IT PROMOTES * CONTINUED PATRONAGE OF PRODUCTS * CAN CAUSE SOCIAL ISSUES * INDUCES ACTION * TO BUY, TO FILL IN A COUPON, TO ENQUIRE * COMMUNICATION BARRIERS * WORDS HAVE DIFFERENT MEANING * MISPRONOUNCED WORDS * PRECONCEIVED IDEA * MERGING OF WORDS AND PICTURES * PRESS ADVERTISING * A STATIC MEDIUM THAT HAS AN ADVANTAGE SINCE MESSAGE CAN BE RETAINED AND READ AGAIN * ADVERTISING SKILLS * COPYWRITING * LAYOUTING * PRESS MEDIA * HEART OF ADVERTISING * CREATIVE SKILLS; BE ABLE TO REACH MASS READERSHIP IN A CHEAP AND IN AN EFFICIENT WAY * IMPORTANCE OF IDEAS * NEEDED FOR CAMPAIGNS AND REQUIRES STRATEGY AND RESOURCES * TYPES OF ADVERTISING • CONSUMER GOODS * VAST RANGE OF GOODS......

Words: 764 - Pages: 4

The Impact of Internet Advertising Through Consumer

...Summary The Advertising Standards Authority of Singapore (ASAS) is an Advisory Council to the Consumers Association of Singapore (CASE). It was set up in 1973 to promote ethical advertising in Singapore and is the self-regulatory body of the advertising industry. Self-regulation means the responsibility of ensuring truthful advertising lies with both advertisers and consumers. This works in the interest of both advertisers and consumers because it ensures that through fair play, there is a balance of trust and responsibility between them. In the situation that an investigation into a misleading ad uncovers an unfair business practice, ASAS may refer the matter to CASE for action to be taken under the Consumer Protection (Fair Trading) Act. CHAPTER 1: INTRODUCTION 1.1 BACKGROUND Advertising has been existed for many decades. It is one means of promotional mix which has its ultimate function to set up channels of information and persuasion to sell goods and services or promote an idea (Belch & Belch, 1998; Aaker, 1991). As an integral part of social and economic systems and one of the rapidly growing industries, advertising determines the GDP (Gross Domestic Product), of a country to a considerable extent during the late 1980s (Belch & Belch, 1998; Daniels, 1995). Advertising is considered to be one of the marketing communication tools. Communication is the process of giving or an exchange of information and the science of transmitting...

Words: 1071 - Pages: 5

Global Communications

...Global Communications Verizon Communications Monique Williams ACC/300 Tammy Domngern 03/01/2014 Verizon Communications Why would Verizon Communications Corporation invest in stock and debt securities? Verizon Communications offer a Direct Stock Purchase and Share Ownership Plan. This plan allows participants to invest in Verizon Communication Stock conveniently and economically. Verizon Communications invest in stocka and debt securities, for cash management, investment income, and strategic reasons. Verizon is one of the biggest companies in the telecom sector based on revenues and network coverage. They have one of the best wireless networks in the country that contributes a large amount of cash toward the total cash flow of the company. Over the period of 2013, Verizon has paid cash dividends of around $6 billion to its shareholders. At the same time, the company has repurchased common shares worth $153 million. So, in total, Verizon has returned over $6.1 billion to its shareholders over the past twelve months. The company has issued new debt of over $49 billion and repaid debt (in term of bonds) worth $8 billion. As a result, the net increase in total debt of the company comes close to $41 billion. The debt increase is mainly due to the acquisition of Vodafone’s stake in Verizon Wireless. Regardless of the sluggish growth rates in the industry, the company has a history of distributing attractive dividends to its......

Words: 267 - Pages: 2

Global Communication

...s Global Communications Joy Daniels, MMBPL500 Foundations in Problem Based Learning September 20, 2010 Louise Stelma Global Communications Global communication is the process of exchanging and receiving information on a world-wide scale. Until recent times it was difficult to communicate with other countries, with factors such as time, distance, and language barriers being major restrictions. However, the evolution of technology communication has become increasingly easier, faster, clearer and more effective (Lubbers & Koorevaar, 2000). . Course Concepts Identified Though Global Communications and the situations involved present multiple problems one sees the potential for possible solutions. The course concepts in the following synopses include communication issues, ethical dilemmas such as integrity, social responsibility and the quality of life. All of the above listed items will show a need for improvement in the globally communicative world that one lives in. As new creations, such as the internet are continually being created, modified and converged with other products, they are enabling new modes of interaction. Even more global communications has hit the world in a strategic and effective manner. Global markets now offer the ability to produce cheaper products, access to consumers in foreign countries, new sources of finance and income, new sources of technology and access to a world of people with know-how. (Stevens, Miller &......

Words: 5525 - Pages: 23

Global Communication

... GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Your Name Goes Here University of Phoenix Gap Analysis: Global Communications [Triple click anywhere in this sentence to begin typing your introduction.] Situation Analysis Issue and Opportunity Identification [Triple click anywhere in this sentence to begin typing.] Stakeholder Perspectives/Ethical Dilemmas [Triple click anywhere in this sentence to begin typing.] End-State Vision [Triple click anywhere in this sentence to begin typing.] Gap Analysis [Triple click anywhere in this paragraph to begin typing.] Conclusion [Triple click anywhere in this sentence to begin typing.] References [Triple click anywhere in this sentence to enter your first reference.] Table 1 Issue and Opportunity Identification |Issue |Opportunity |Reference to Specific |Concept | | | |Course Concept | | | | |(Include citation) | | |USAuto’s negotiating team did not carefully identify |USAuto can develop |“A distributive negotiation |Distributive | |AutoMex’s goals. USAuto’s goal was to reduce costs through |intelligence......

Words: 1745 - Pages: 7

Global Communications

...Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Antoinette Perry University of Phoenix MMPBL/500 September 27, 2010 Maria Marin, PhD. Problem Solution: Global Communications Global Communications has historically been a formidable force in the telecommunications industry. Recent changes have cause severe economic hardships. The leadership team is tasked with identifying the source of these challenges, developing new ways to conduct the same business, reducing the costs associated with conducting business, and attempting to maintain the business relationship that has developed with the union and employees through the years. There are no guaranteed successes and no assurance that all those affected will be pleased with the decisions. Global Communications, however, is committed to realizing the best return in the quickest timeframe and providing customers with the latest technology at the most economical prices. Global Communications is committed to retaining the best possible relationship with its employees and for those who will no longer remain with the company offering services to make the transition as smooth as possible. Situation Analysis Issue and Opportunity Identification The telecommunications industry is changing drastically and without major changes fast, the company as it is known will no longer exist. Increased competition and service packages available to customers at reduced prices means......

Words: 6149 - Pages: 25

Global Communication

...Situation Analysis Issue and Opportunity Identification Global Communication stock value has decreased of over 50% in the last 3 years. Consumer speculation over the Communication Industry’s ability to recover from such a decrease has forced the industry to become creative in order to survive. The greatest contributing factor to this decrease is competition. Not only are communication companies’ competing locally, nationally, but globally, for customer business; the Cable Industry has entered the market offering complete solutions. Stakeholder Perspectives/Ethical Dilemmas Within Global Communications there are multiple conflicts present. Beginning with the Shareholders who have a vested interest in seeing Global Communication profitable and regain lost market share have created conflicts with the employees and the Union. The Shareholders have a right to do whatever they choose (agree to outsource) but cannot violate the rights of the employees in the process. The Shareholders agreed to outsource the technical call centers to Ireland and India which impacts the employees’ job security. Organizational commitment is in jeopardy with this move because “layoff threats are one of the greatest blows to employee loyalty, even among those whose jobs are not immediately at risk.” (McShane, S. L. (2005). Organizational behavior (3rd ed.). New York: McGraw-Hill. p128) Share holders then approved the immediate hiring of 1,000 highly qualified sales personnel, which not only...

Words: 681 - Pages: 3

Global Communications

...Global Communications’ Case Analysis University of Phoenix Introduction The business of global communications has experienced an increase in services due to new and ever expanding changes in technology. “The past decade has seen a tremendous increase in internet use and computer-mediated communication” (Wright, 2005). With the newest advantages in telecommunication, consumers have the ability to make changes to their services over the internet at the touch of a button. According to the Bureau of Labor Statistics, the telecommunications industry delivers services to customers that include television, Internet, telephone and other services through broadband and cable providers. “The largest sector of the telecommunications industry continues to be made up of wired telecommunications carriers. Establishments in this sector mainly provide telecommunications services such as such as wired (landline) telephone, digital subscriber line (DSL) Internet, and cable TV and Internet services” (United States Department of Labor, 2009). Global Communications leadership team includes: Katrina Heinz: Chief Executive Officer Sy Rodriquez: Executive Vice President of Consumer Marketing and Sales Nancy Everhardt: Executive Vice President of Small Business and Marketing Sales Joel Thompson: Executive Vice President of Human Resources and Public Relations In generating solutions, there are nine steps in the decision-making process that leadership teams must take into......

Words: 3789 - Pages: 16

Global Communication

...2/26/2016 2/26/2016 Sarsha Sekhar Sarsha Sekhar Digital piracy and its impacts Digital piracy and its impacts Sarsha Sekhar Final paper Prof. Peter Shields 02/26/2016 Global media piracy is among some of the most important concerns for our media industries today. With the internet network being so widespread, digital piracy has a huge potential to grow and create massive revenue losses for our media companies here in the United States. Considering how large scale the digital piracy industry is today, it is important for us to first understand the background and history of global piracy. The problem of piracy on copyrighted material is extreamly large and continues to grow in big numbers even today. This digital piracy causes big problems to the software, videogame, music and movie industries. Digital piracy is basically the production and purchase of counterfeit material at a discounted rate. This digital piracy is constantly flowing between our internet networks from one person to another. Digital piracy goes all the way back to the 1990’s when the computers came into the picture and when the internet was made available to the public use. Traditional media piracy was basically the copying of discs or floppy’s that were sold in retail stores all over the world. In the beginning, the media companies as well as the Chinese government did not pay much attention to digital piracy, which made it easier for these digital pirates to......

Words: 2845 - Pages: 12

Global Communications

...Generic Benchmarking Worksheet Global Communications Team D |Task A: Problem/Opportunity Statement | |Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team | |members. | |Response to Task A: | |Name | |Problem Statement | | | | | |In order to meet the requirements of consumer demand and ensure business continuity, Global Communications need to offer better | |telecommunications services for consumers. By implementing their plan to outsource, they will cut labor cost and focus more | |attention on innovation. Before any of this can be accomplished, they......

Words: 1845 - Pages: 8

Knee Elbow Protector | Nancy Cartwright | The Intelligence Controversy