Globus Participation Guide

In: Business and Management

Submitted By combination
Words 19414
Pages 78
Participant’s Guide
2012 Edition
Created by

Arthur A. Thompson, Jr.
The University of Alabama

Gregory J. Stappenbeck
GLO-BUS Software, Inc.

Mark A. Reidenbach
GLO-BUS Software, Inc.

Ira F. Thrasher
GLO-BUS Software, Inc.

Christopher C. Harms
GLO-BUS Software, Inc.

GLO-BUS is published and marketed exclusively by McGrawHill/Irwin, Inc., 1333 Burr Ridge Parkway, Burr Ridge, IL 60527

Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved.
No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

GLO-BUS: Developing Winning Competitive Strategies

Participant’s Guide

GLO-BUS
Welcome to GLO-BUS. You and your co-managers are taking over the operation of a digital camera company that is in a neck-and-neck race for global market leadership, competing against rival digital camera companies run by other class members. All digital camera-makers presently have the same worldwide market share, although shares vary by company across the four market regions—Europe-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling close to 800,000 entry-level cameras and 200,000 multi-featured cameras annually. Prior-year revenues were $206 million and net earnings were $20 million, equal to $2.00 per share of common stock. The company is in sound financial condition, is performing well, and its products are well-regarded by digital camera users. Your company’s board of directors has charged you and your co-managers with developing a winning competitive strategy—one that capitalizes on growing consumer interest in digital cameras, keeps the company in the…...

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