Google Research

In: Business and Management

Submitted By werty7777
Words 737
Pages 3
Abstract
Google's far-reaching social and economic impact has begun to affect some aspect of nearly everyone's life. The ability of Google to control the market share of numerous industries and facets of their corporation does not make the company a monopoly; it merely shows that quality business practices produce quality results. Google Research Paper
The effects of monopolies within the economy can be potentially far reaching. The ability to dictate price, supply, and market share of a commodity with no close substitutes, in a market can be a recipe for preventing growth and innovation. Possessing market share in that of itself does not create a technically defined monopoly. According to Mankiw (2012), “A firm is a monopoly if it is the sole seller of its product and if its product does not have close substitutes.” A company that has a significant market share in only one aspect of its multiple business facets cannot be wholly a monopoly regardless of its competitors. Google is the perfect example of a pioneering company that has built quality products that in turn attracted a large customer base. That result has the government regulators and market share losing corporations clamoring for antitrust investigations.
Google, incorporated in September 1998, became a publically traded company in August 2004. Less than a decade later, Google has expanded from primarily just a search engine to marketing juggernaut. In addition to the search engine aspect, Google has invested heavily in its own map infrastructure as well as purchasing and developing social networking companies. “Today Google’s services include flight software management systems, digital imaging technologies, and YouTube just to name a few,” (Ricard, 2008, para. 1).
In studying monopolies, Microsoft is the "usual suspect" that comes to mind. Think back a little further to when government…...

Similar Documents

Google

...Google is probably the most popular search engine used these days. However, are you familiar with the personal data Google collects about people? According to Google’s privacy policy, they collect user data, like personal information that users give them, sign up information, such as, name, email address, telephone number and credit card information, as well as information about the devices that are used to log onto their systems. They also collect information about the services used and how they’re used, as well as IP addresses, and events of use like system errors. Google may also ask you to generate a publicly visible profile which may include your name and photo. However, according to Ian Paul, of PC World Magazine, it is not that simple, Google has our day to day habits, by having access to our calendars, as well as our locations and voices. I’m sure after reading the information above, you were unaware such detailed information was being collected. Well one positive note, Google freely admits, they gather this plethora of information, how they gather it, and how they will use it. Google also satisfies our worries, insuring this information is secure. Google states “we work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold” (Policy). According to Dan Rowinski, of Read Write, “Google has one of the largest and most secure clouds in the entire industry” (Rowinski). So how does......

Words: 778 - Pages: 4

Google

...Google Google is a great innovative technology company that has changed on how we use the internet. Google is well known for being one of the best internet search engines to grace our world today. Along with that Google has been a part of the mobile technology world since the introduction of Android phones and has been the best friend for many for wanting to know something in a hurry. Naturally as the mobile demand grows Google will want to be a part of that market share. Google’s attempt to buy into the wireless spectrum was part of Google’s idea of bringing the internet to everyone everywhere. Google knew that the large key players such as AT&T and Verizon, although doing their best to provide internet access to rural areas Google could do it better because it has so much more money to invest in the research and development to succeed. The interview by Marguerite Reardon with Chris Saca, head of special initiatives for Google he explains why Google is so interested in the 700 MHz spectrum: Q: Why is Google so interested in the upcoming 700MHz auction? Sacca: The 700MHz spectrum auction represents the last big chance that the United States has to create an opportunity for meaningful change in access to the Internet for the broadest set of people possible. But why is Google, in particular, interested in this spectrum? Sacca: I think it's consistent with our company mission statement and consistent with our history of interaction with users. We have fought...

Words: 794 - Pages: 4

Google

...What is Google? Google is a website that has not only transformed the way we process endless information found on the internet, but it has also altered the way we think and talk about the internet. Google is a multinational company that specializes in public computing and internet search technology; it is utilized as a search engine to research documents, news, and using different applications. Since the startup of the company, Google has grown to be recognized by many companies seeking to get more involved with Google and how they intended to change the way people look up information on the Internet. However, what is the history behind this important corporation? When and how was it created? Google began its production in March 1996 as a research project by the founders of Google, Larry Page and Sergey Brin. Both were in a Ph.D. program at Stanford University, working on the Stanford Digital Library Project. At the time, Page was attempting to come up with a topic for his thesis; he favored writing about the mathematical structure of the World Wide Web and how it could be understood. In my research I discovered that the Goggles work environment is a laid back fun atmosphere. Google believes that it’s the people that make Google the kind of company it is. They hire people who are smart and determined, and are favor ability over experience. Although Google’s share common goals and visions for the company, their culture consists of all walks of life and speak tons of......

Words: 1460 - Pages: 6

Google

...Main article: History of Google [pic] [pic] Google's original homepage had a simple design, since its founders were not experienced in HTML, the markup language for designing web pages.[25] Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.[26] While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[27] They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site.[28][29] A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.[30] The technology in RankDex would be patented[31] and used later when Li founded Baidu in China.[32][33] Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.[34][35][36] Eventually, they changed the name to Google, originating from a misspelling of the word "googol",[37][38] the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information.[39] Originally, Google ran under Stanford......

Words: 3131 - Pages: 13

Google

...Main article: History of Google [pic] [pic] Google's original homepage had a simple design, since its founders were not experienced in HTML, the markup language for designing web pages.[25] Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.[26] While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[27] They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site.[28][29] A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.[30] The technology in RankDex would be patented[31] and used later when Li founded Baidu in China.[32][33] Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.[34][35][36] Eventually, they changed the name to Google, originating from a misspelling of the word "googol",[37][38] the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information.[39] Originally, Google ran under Stanford......

Words: 3131 - Pages: 13

Google - Company Research

...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the......

Words: 3615 - Pages: 15

Google

...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks and benefits......

Words: 4008 - Pages: 17

Google as a Research Tool

...The internet and Google in particular are extremely powerful research tools, both flooded with information good and bad, and available to any researcher anywhere in the world. In my search for information on Inca architecture, even some of the smallest changes to how I searched made a big difference in the quality of information in my results. My first test was a basic search on Google's homepage for “Inca Architecture”. As one might expect, the number one result for my query was wikipedia. A site that is extremely useful to the everyday person, but somewhat controversial when being utilized for school research. Following wikipedia seemed to be a number of homemade websites with brief descriptions of Inca architecture containing somewhat sketchy citations, if any. There were about 4 or 5 of these sites and they all seemed to be somewhat novice summaries of books about the Incas. I then changed the “c” in Inca to a “k” to see if that would improve my results at all. Doing so only seemed to alter a few of the results on the first page of google, which were now pointing to photo galleries of Inka architecture. Disappointed in my results, I then headed over to Google scholar to try my luck. I searched “Inca Architecture” and was again disappointed when I saw a bunch of weird results that said [CITATION] next to them and no apparent links to anywhere. Beneath those results were a couple of articles titled “INCA: an agent-based network control architecture” which seemed to be......

Words: 561 - Pages: 3

Google Research Paper

...accessible and useful.” (Company – Google. (n.d.). Retrieved from http://www.google.com/about/company/) Google, which originally was call “BackRub”, was founded by two men, Larry Page and Sergey Brin who both went to Stanford University together in 1995. The Google company itself was founded in 1998. The founders had made a list of “10 things” that they believed were true for their company. Those ten things were: 1. Focus on the user and all else will follow, 2. It’s best to do one thing really, really well, 3. Fast is better than slow, 4. Democracy on the web works, 5. You don’t need to be at your desk to need an answer, 6. You can make money without doing evil, 7. There’s always more information out there, 8. The need for information crosses all borders, 9. You can be serious without a suit, and 10. Great just isn’t good enough. (Google Company). These are the things that Google follows and what has made them the successful company that they are. Google’s culture is very different that what most companies have. “The average Google employee generates more than $1 million in revenue each year” (“Workforce Management”. Business and Company ASAP, 2007. SUNY Empire State College.). There is a reason Google has been #1 on top 100 companies to work for. With having more than 70 offices in more than 40 countries around the world, Google hires all types of people. Google works to maintain an open culture for the company, and because it does, Google became the best work place......

Words: 1600 - Pages: 7

Google

...Executive Summary - The Google IPO The presentation will demonstrate the different types of fund raising process, and focus on the Dutch Auction as why Google chose such method and why our study object chose such method, then illustrate the result by comparing the latest stock price with the original offering price and demonstrating the purpose of raising the equity with the current performance of the company. Case background and Introduction to IPO Google started out as a research project of determining the importance of a website’s based on the number of pages, importance of those pages and number of backlinks by Larry Page and Sergey Brin in 1996. By 1998, the two genius incorporated Google as a privately held company. Along the years of rapid growth of the company, Google decided to go public and released IPO in 2004. IPO process can be divided into 6 stages namely preparation, planning, pre-marketing, marketing, IPO and aftermarket stage. In preparation and planning stage, issuing firm hires an investment bank as a lead underwriter which aligns with other firms to form syndicate in order to bear the risk. During the pre-marketing stage, underwriter put together a prospectus which describes full business disclosure, management team and strategy of the firm as a key document when marketing the firm. The IPO price and share allocation occurs once the key investors’ expressed their interest in terms of their intended price and quantity of shares. During the IPO......

Words: 900 - Pages: 4

Research Google and Discover at Least 5 Technologies Google Is Currently Developing

...Google continually invests huge amounts of resources, whether monetary or people, into their research and development section; where technology is working at its best with projects that range from app developments that are applied to your mobile device to elaborate robotic devices. Some recently introduced technology is the Google Glass that has hit the shoppers market for just under a cool $2300. There are other Google technologies that are not commonly known, but by far are more interesting and have more of a positive future and social impact. Google offers the following technologies which will be discussed; which includes robotics, elevator to space, clean energy, smart thermostat, and smart contact lens are the unique possibilities to the future and mankind. In the past five years, Google has been known for acquisitioning robotic companies in order to develop their own robotics division; this Research and Development (R&D) laboratory is called Google X. Little is known about Google X and their doings, for security and privacy, just what is permitted and released by their Public Relations office. One of their most important acquisitions was Boston Dynamics who formally worked on robotics projects for the Pentagon (Smith, 2014). Google X is focusing on developing robots to perform the most ordinary of simple tasks around the home and workplace (Mack, 2011). But a more positive aspect is Google’s contribution to the War on Terrorism with their AlphaDog which is......

Words: 3424 - Pages: 14

Google

...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee......

Words: 4008 - Pages: 17

Google

...Google Google is founded by two Stanford University Ph.D. students, Larry Page and Sergey Brin. Google the search engine original named is BlackRub. It takes the name from a play on word Googol- the number 1 followed by 100 zeros, a reference to huge amount of data online. Google mission was: “to organize the words information and make it universally accessible and useful.” In recent year, Google had expand to many different field and become a multinational technology company that specialize in Internet-related services and products. Which is include online advertising, search, cloud computing, and software. Advertising is one of its main source for profit. Google’s is well positioned in demographics because it has a relatively young userbased. Nowadays, when people asking someone about something that they don’t know, the first word that come to their mind right away is “Google.” This is like a magic that will solve most of the problem. Even when I’m doing most of my research paper, Google is the place that I will go to. Google’s recent stocks are relatively low in a few weeks. However, Google are not really affected by this because most of it profit are coming from the advertising. We can said that Google is well-positioned compared to the downturn of the economy. Google’s political and legal is not going well with some legal issue. Google has faced concern on copyright issues because the company stores copies of third party web pages and images on their servers. In......

Words: 1011 - Pages: 5

Google

...1) In 2013 Google was the leading Internet search firm. Google owned 67 percent market share in search from home and work computers and a 97 percent share of searches performed by mobile devices. The two main competitors for Google in the search engine industry for market share is Microsoft Corporation’s Bing and Yahoo Inc.’s search. (Blystone, 2015). Google is well known and a leader in the search engine industry that the company became a verb. When people search for something on the Internet such as for a recipe they say, “ I goggled the recipe” (Blystone, 2015). The competition in the search engine industry for Google does come from the two related search engines yahoo search and Bing. However, the major competition in the search engine industry stems from searches with in websites and apps that offer more than just searches, such as Amazon, Inc. and Facebook, Inc. For example, Facebook Inc.’s CEO Mark Zuckerberg articulated that the company’s assets could be used to compete with search engines. Facebook Inc. can compete with search engines by the website uniquely being positioned to answer questions people may have such as, what sushi restaurants my friends have been to recently and liked? These query-based searches that can be done on Facebook potentially offer consumer something they could not do anywhere else (Blystone, 2015). Apple Inc. also created feature and operating system on their iPhone, iWatches, and Apple TV Siri that acts as a virtual personal assistant.......

Words: 2270 - Pages: 10

Google

...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19,......

Words: 1127 - Pages: 5

Critical Review of Article a New Mandate for Human Resources Essay | Aaj Ka Mawali - Kalicharan | giovedì 6