Guinness on Handicapped Equality

In: English and Literature

Submitted By emisru
Words 549
Pages 3
Guinness on Handicapped Equality
Last month, Guinness came out with a unique beer commercial. Rather than a commercial portraying beautiful, young woman, it flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness as their physical strength. Guinness managed to put a positive spin on disability, portraying people with disabilities as having just as much fun with good friends as people without disabilities.
As the men partake in an intense game of wheelchair basketball, there is soothing and emotional music playing in the background, which sounds very inspiring to viewers. The ad starts off with a ball being shot at the hoop, we do not see who shot it. I automatically assumed that it was likely someone without a disability shooting because most athletes are not disabled. After I saw who was playing, I right away immediately assumed they were all disabled because they were all putting in an equal amount of effort and all in wheelchairs. The ad does not point out who the actual disabled player is until most of the men stand up after the game, except for one who remains in his wheelchair. This revealed that they were using the chairs to include a friend who has a physical disability. There is no audience; they are not looking for accolades. They are simplyenjoying fellow athletes on the same level.
Society has often created a stereotype of people in wheelchairs to be as weak, fragile, and incapable. The men are playing very physically, and it forces viewers to immediately erase the stereotype of people in wheelchairs being fragile. One of the men even falls to his side in the wheelchair and gets back up on his own. He is independent and doesn’t need help or recognition from others around him. They are seen as strong rather than weak. The men in the ad are all generally attractive men and are of different races to…...

Similar Documents

Guinness

...ousted all imports from the Irish market. Not only that, he even began to capture a share of the English market. By 1825 Guinness Stout was being sold abroad, and by 1838 the St. James Gate Brewery had become the largest in Ireland. Its growth continued, with annual production of more than one million barrels in 1881, and by 1914 St. James's Gate was the world's largest brewery. At the milling stage the malt is crushed.The crushed malt is mixed with flaked barley Mashing and roast barley to give a substance called grist. The Copper Boiling grist is weighed and fed into a mash vessel along with hot Fermentation water and mixed thoroughly at approximately 65 degrees Maturation celsius.This process results in a porridge-like consistency, Bright Beer Tanks which is then passed through a sieve. The sugary liquid which results (called wort) is transferred to the copper kettle, while the grains which are left behind in the sieve are sold as cattle feed. Milling QUALITY IN PRODUCTION Introduction Producing a consistently high quality product is one of the key challenges facing many organisations. However that challenge becomes greater when the product is a food or drink, requiring it not only to taste and look good but also to be safe. Guinness UDV Ireland produces more than 4 million pints of its famous stout every single day. This case study looks at how Guinness UDV Ireland uses world-class manufacturing techniques and Total Quality Management (TQM) to ensure that these......

Words: 2467 - Pages: 10

Equality

...Equality Jade Millet Rodarte August 8, 2013 ETH/125 Joyce Hosier Equalities Women and gay/lesbians have come a long way in the world today. History was totally against them and did not give them many choices in life. That is why so many people kept things a secret. Woman did not have many rights and privileges back in early history. Women were thought of as weak and could not perform the work requiring labor. The women were to stay at home and do domestic chores and take care of the family. The men ruled the house and they had to obey what was being told to them. In early history women did not finish their education, so it was important for them to marry a man that could provide for them and their children. Many of the women had to quit school so they could help their mothers take care of the home and her siblings because most of the time the mother had to go and help the father on the farm. It was not until 1963 when the Equal Pay Act was passed, which required women be paid the same amount of wages that men received for doing the same type of work. Before that many women did not work outside of the home. It was thought that you were going against your husband and that was frowned upon by many. The Civil Rights Act of 1964 did not allow discrimination against women if there were more than a certain amount of employees. This act made sure that women could work in certain places such as factories. In the beginning most of the women who did have jobs......

Words: 1006 - Pages: 5

Equality

...food, and doing other, what would be called today, “house work”. Society has generally figured that women should be responsible for work in the home over anything else. Such a strongly embedded mindset has affected the activities in which women have been able to participate. Education and work outside of the home have been areas that many women have been unable to access in society because social norms have dictated that women should focus on domestic work. However, these women have deviated outside the norms of society. Through their dedication and determination, they have changed the way women are perceived – making them all incredible and extraordinary women who shaped America. Over the years women have been pushing for the same equality as men. Women are typically looked down upon and are ignored when it comes to standing up for their rights. In the 1960s an organization called the National Organization for Women was established. This main focus of the organization is to eliminate discrimination in the workplace, secure abortion, birth control and reproductive rights for all women, and end all forms of violence towards women. Betty Friedan wrote NOWs official mission statement which says, “…to take action to bring women into full participation in the mainstream of American society now, exercising all the privileges and responsibilities thereof in truly equal partnership with men”. [8] She goes into detailed exploration of what she believes is the problem for......

Words: 709 - Pages: 3

Equality

...Equality Essay Prof. Greg J. Jungman POLS 1113--American Government Equality Equality is defined as” the state or quality of being equal; correspondence in quantity, degree, value, rank, or ability”. (www.dictionary.com[->0]) The fight for equality in our nation as been a long battle that is still going on. We all have civil rights now, which means that in the 5th and 14th amendment everyone is protected and guarantee rights and privileges and protected from discrimination that could be passed to them due to their race, ethnicity, sex or religion. Equality of opportunity, this subject can be sticky because a lot of people will somehow find a way to say that they are not being treated equal in certain situations such as jobs. The subject of equality of opportunity has been brought out to give fairness in certain situations such as jobs, and school. Those with different political views also look at this differently, liberals disagree on what needs to happen to maintain and ensure equal opportunity. Whereas the conservatives feel that inequality and hierarchy that goes with it should remain the same due to respect for the tradition of the Constitution. For the most part when I look around I feel I see an abundance of equal opportunity in our nation. Considering we are a very diverse country with many different ethnic backgrounds. I honestly believe that where we are at as a nation it would be difficult to not be an equal opportunity country. If that were the case......

Words: 514 - Pages: 3

Equality

...Equality: Issues Concerning Equal Rights in the United States Jonathan Hunnicutt ETH/125 Cultural Diversity Shanda Jones-Burel 27 April 2014 As we know there have been many equality issues in the United States. Over the course of history many people have fought to change their status from inequality. In today’s society there are still instances of discrimination. However, there are laws to help when a situation has become an act of discrimination whether it is in the workplace, real estate, or public establishments. The status of women throughout history in the United States has changed a great deal over time. Women have often been revered in many cultures as a symbol to create life. Also, many nature-based religions often refer to the mother goddess as their primary supreme being. However, throughout our history women have often been considered inferior to their male counterparts. Many men today still hold negative views towards women in regards to thinking that their only duties should those of a wife and homemaker. For many years women did not have the opportunities to perform what was considered to be a man’s job or even vote. However, “women in most nations won the right to vote and increased their educational and job opportunities.” Today woman are working side-by-side with their male counterparts and they are also allowed into the military. For many years women were not allowed to be soldiers. After women were allowed into the military they were still......

Words: 844 - Pages: 4

Marriage and Equality

...Marriage equality Many believe that “marriage equality is more than just a marriage. It’s about something greater. It’s about acceptance.” (Theron, 2001). This statement speaks volumes for the transition that our society is slowly moving towards which is providing an equal playing field for all those who move in the realm of marital bliss. There are several pros & cons that still cloud the minds of those visualizing the reality of how the acceptance of this type of union can affect our society. The pros that seem to be most evident and noticed by my colleagues is freedom of choice and appropriations while the cons weigh heavily on benefits, religion & social acceptance. When reflecting back on our views of marriage equality the pros seemed to optimistically diminish the cons .Being able to have your own choice of who you marry regarding of gender seems to be the most defining factor of all. Many of the fears of same sex marriages were the effects on children but most studies have shown that is not necessarily a problem and the children seem to receive the same opportunities as those who are raised by heterosexuals. Some studies show other interesting facts that are advantageous for marital equality. Here are some same gender statistics indicating some gradual acceptance: * Same-gender couples live in 99.3% of all US counties. * Same-gender couples are raising children in at least 96% of all US counties. * Nearly one quarter of all same-gender......

Words: 558 - Pages: 3

Equality

...years, they don't believe that Equality will ever happen, but i believe that it can happen and will happen. What is really meant by the term of equality? Equality can mean different things to different people; some persons believe that equality means treating everyone the same. However, i disagree . You can' treat everyone as equal due the fact that everyone has different life experiences, skills and knowledge. Therefore, no two people are the same and can never be the same. Individuality is a vital attribute in all aspects of life. Equality can be described as when people are given equal opportunities giving them access to the same rights, choices and resources no matter of their beliefs, race or gender. Equality is a world where everyone has the power to make a change. When it comes to equal rights, we should be able to be who we wanna be, love who we wanna love, dress how we wanna dress without anyone telling us that we are wrong or discriminating our choice or style of doing things. Equality is important, because i feel as if no one should live life as a " second class citizen". It is the foundation of any fair society where each person has the opportunity to reach his/her full potential. Equality prevents the society from trying to dominate others, but rather teach us how to build up one another. also, it helps us to realize that some persons may need more support than others in order to maximize their full potential. Equality helps young people like myself......

Words: 383 - Pages: 2

Equality

...principles of equity, equality, and need are most relevant in the context of distributive justice, but might play a role in a variety of social justice issues.[4] These principles all appeal to the notion of desert, the idea that fair treatment is a matter of giving people what they deserve. In general, people deserve to be rewarded for their effort and productivity, punished for their transgressions, treated as equal persons, and have their basic needs met. However, because these principles may come into conflict, it is often difficult to achieve all of these goals simultaneously. According to the principle of equity, a fair economic system is one that distributes goods to individuals in proportion to their input. While input typically comes in the form of productivity, ability or talent might also play a role. People who produce more or better products...either by working harder, or by being more talented, this argument goes, should be paid more for their efforts than should people who produce less. Note that this sort of distribution may not succeed in meeting the needs of all members of society. In addition, the idea that justice requires the unequal treatment of unequals is in tension with the principle of equality. This principle of egalitarianism suggests that the fairest allocation is one that distributes benefits and burdens equally among all parties. If there are profits of $100,000, and 10 people in the company, the principle of equality would suggest that......

Words: 397 - Pages: 2

Equality

...freedom into the word liberty. Whereas the concept of freedom ignores the concept of obligations, the concept of liberty implies potential obligations. The word freedom ignores interactions with other humans, the word liberty acknowledges those interactions. The word liberty describes specific freedoms of action without obligations toward others, but recognizes that obligations might exist. The concept of boundaries introduces obligations toward other people. The concept of freedom implies unrestricted movement and actions regardless of boundaries, but the concept of liberty implies restrictions on actions because of boundaries. Liberty acknowledges possible boundaries and merely is freedom from fiat boundaries. In relation to the quote “Equality is the sole of liberty; there is, in fact no liberty without it” (Frances Wright) It is clear to understand that as liberty implies certain obligations of society, i.e The Rule of Law, Taxation. Bestowing unequal obligations onto any group in society i.e Slavery, completely destroys any chance of liberty for those that are oppressed or impeded by inequality. Within society, there are various factors that contribute to the development of prejudice and discrimination from birth. When discussing prejudice and discrimination it is important to understand their meanings. According to the text (Shapiro & Neuberg, 2007) prejudice refers to negative attitudes towards others while discrimination refers to negative behaviours towards......

Words: 2479 - Pages: 10

Equality

...Is the idea of Equality "empty" According to the Oxford Dictionary equality is defined "as the state of being equal, especially in status, rights, or opportunities" (Hawker, 2008). It has been said the term equality has settled that parts of people's conditions ( if any) should be the same for all and fixing a measure of people's condition in this respect still does not give an ideal of equality of condition fully determinate. The matter of having equality flourishes because of the rights that every single human being obtains. The same question arises if a person dismisses or downgrades the equality of condition views and takes some rational equality ideal to capture the core morally required egalitarian aspiration. Between whom should equality, of whatever kind of it is deemed morally required, obtained? ( Greenawalt, 1983). It is wrong to claim equality in a state that no such word actually exists in. Research has shown that from the early years until now, it is inaccurate that one lives in an equal society. This is all because of the law which has deliberately divided people shows the inequality. At the bottom of the hierarchy system, there are those who are still discriminated against their sexual orientation, gender, and racial discrimination is still rising. Above all the discrimination, women are still fighting for equality. Finally, racial discrimination seems to have taken the trophy as people are segregated against, thus being the reason for segregation......

Words: 1163 - Pages: 5

Mentally Ill and Handicapped in Corrections

...Mentally Ill and Handicapped in Corrections "Corrections is the variety of programs, services, facilities, and organizations responsible for the management of individuals who have been accused or convicted of criminal offenses" (pg 8). The goals of corrections are fair punishment and community protection. These goals not only define the purpose of corrections but also serve as the criteria by which we evaluate correctional work. "Corrections can be viewed as a series of processes: sentencing, classification, supervision, programming, and revocation" (Clear, Cole, & Reisig, pg. 9). While criminals are being processed, the correctional agencies have to deal with the pressure of public opinion, fiscal constraints, and the law. This may lead to actions not seen best suited for achieving fairness or public protection. "The American corrections system today employs over seven hundred thousand administrators, psychologists, officers, counselors, social workers, and others. The federal government, the 50 states, over three thousand counties, and uncounted municipalities and public and private organizations administer corrections at an average annual cost of over $60 billion" (Clear, Cole, & Reisig, pg.13). Corrections contain many subunits, each have their own functions and responsibilities. These subunits are probation officers, halfway houses, prisons, and others. Theses subunits vary in size, goals, clientele, and organizational structure.They are either administered in......

Words: 1279 - Pages: 6

Equality

...A Pursuit To Equality One may ask, “What exactly is homosexuality?” It is simply a romantic and/or sexual attraction between members of the same sex or gender. Seeing two friends, of the same gender, walking down the street together used to be the only visible acceptability, but now to see a couple of the same gender holding hands is slowly becoming more accustomed and ordinary. Same-sex relationships are becoming more common and socially acceptable than a decade ago, and with the ever increasing desire to put discrimination behind us, it is clear that homosexual marriages are growing in acceptance as they grow in number. Touching on the subjects of television, film, and laws, it has come apparent just how acceptable and worldwide these relationships are becoming. The most influential source of media is television. Although people call television the idiot box, it could play a key role effortlessly. In the past, media has led society to believe that same-sex relationships are not acceptable. Achieved by displaying strictly heterosexual relationships on almost every television show, and leaving no room for possibility of homosexuality. Even though most television shows are American, they are still televised nationally including Canada, influencing minds in positive ways. The first reality show to cast a homosexual character on national television was MTV's 1992 "The Real World", which follows the lives of 7 strangers, with different backgrounds, personalities,......

Words: 2142 - Pages: 9

Equality Rule

...GUIDANCE Good equality practice for employers: equality policies, equality training and monitoring Equality Act 2010 Guidance for employers Vol. 7 of 7 Equality and Human Rights Commission www.equalityhumanrights.com Contents Introduction 5 Other guides and alternative formats 5 The legal status of this guidance 6 1 | Good equality practice for employers: equality policies, equality training and monitoring 7 What’s in this guide 7 What else is in this guide 8 Equality policies 10 Who should have an equality policy? 11 Leadership 12 Assessing the impact of workplace changes on equality 12 Telling people about the policy 12 Involvement and consultation 13 Staff forums 13 Equality training 14 Workforce monitoring 15 Do I have to monitor equality? 15 Types of information to monitor 16 How much monitoring? 16 Who to tell and why? 16 Can I ask about health or disability? 17 What you can do with the data once it has been collected 17 Privacy and confidentiality 18 Reporting 19 Recruitment information 20 Workforce information 21 2 | When you are responsible for what other people do 22 When you can be held legally responsible for someone else’s unlawful discrimination, harassment or victimisation 23 How you can reduce the risk that you will be held legally responsible 24 How you can make sure your workers and agents know how equality law applies to what they are doing 25......

Words: 24609 - Pages: 99

Equality

...Joshua Wu Equal in the Twentieth Century The late nineteenth century to the early twentieth century became the rising point of equality and social reform and protest. After many Nationalist movements of reform and revolts, this resulted in several unified countries. It then led to the next big social issue, equality. The female equality movement, especially the suffrage movement, gained traction throughout the world gaining massive support from many. Many female activists and authors were very vocal about the injustice they faced and how the societies they lived in needed to change. Some of these activists/authors were: Virginia Woolf, Alexandra Kollontai, Constance Markievicz, and Sylvia Pankhurst. Though in different forms and different pursuits these four authors pursued the same ultimate goal, equality. Virginia Woolf was an author during the turn of the century and in her piece, “A Room of One’s Own” she draws meaning from the injustice between the sexes in the time and in the industry of literature and art. In her piece, after referring to Shakespeare, she says, “A highly gifted girl who had tried to use her gift for poetry would have been so thwarted and hindered by other people…No girl could have walked to London and stood at a stage door and forced her way into the presence of actor-managers without doing herself a violence and suffering an anguish…for chastity may be a fetish invented…” (298). Prior to this quote Woolf spoke about the history of Shakespeare and......

Words: 1458 - Pages: 6

Equality

...d   t h i n   g r o u p s   f i g h t i n g   f o r   t h e i r   f r e e d o m   c o n t i n u e d   t o   r a i s e   t h e i r   v o i c e s   a g a i n s t   a n y   s i g n s   o f   r a c i s m   a n d   o r   d i s c r i m i n a t i o n   o f   g e n d e r .   G r o u p s   s u c h   a s   Hispanic's   ,   A m e r i c a n s   , women  a n d   Native American's.              A l l   g r o u p s   f e l t   s t r u g g l e   t o   g e t   p o i n t   a c r o s s   t o   t h a t   e v e r y   o n e   s h o u l d   b e   e q u a l .                       W o m e n   s t r o n g e s t   h u m a n   b e i n g s   b u t   i t   w a s   a l w a y s   t h a t   w a y .                T h r o u g h   o u t the years women struggled with equality with everything they did.  In 1960's women Had started N.O.W which is a organization that women protested in. In July 1972 the movement even had a magazine of its own that kept women learning about the issues women were having.        Gloria Steinem was the author and a huge public icon in the eye of women . Role model for the women who couldn't stand up for them selves. She would give them inspiration and advice on the women's aspect of discrimination.                    In 1970's stories of Katy Striebel showed everyone that women were discriminated against, facts came to life as the mother of Katy Charlotte got involved.  Charlotte was a member of N.O.W , Saint Paul had passed a law making gender discrimination illegal.        ......

Words: 1024 - Pages: 5

Watch now! | How might a Christian apply these beliefs in situations of conflict | Watch now!