Harrahs Total Rewards

In: Business and Management

Submitted By kamesh
Words 11675
Pages 47
White Paper: An Analysis of Harrah’s Total Rewards Players Rewards Program
© 2006 Gaming Market Advisors

December 2006

Prepared by

Gaming Market Advisors
330 E. Warm Springs Rd Las Vegas, NV 89119 4340 E. Kentucky Ave. Suite 311 Denver, CO 8024

Table of Contents
I. SUMMARY OF FINDINGS............................................................................................................................................1

II. PROJECT OVERVIEW..................................................................................................................................................4

Methodology ........................................................................................................................................................4
III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5

Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7
IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11

V. TOTAL REWARDS TIER BENEFITS..............................................................................................................................18

Gold Level ..........................................................................................................................................................19 Platinum Level…...

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