Healthcare Marketing Demographics

In: Business and Management

Submitted By sandra0432
Words 1125
Pages 5
Demographics: The Aging Population
HCS/490
July 8, 2013
Sandra Asbury

As the population ages, it increases the need for more healthcare service as well as the staff to administer those services. Hospitals and other healthcare facilities are constantly hiring for what’s to come, making nursing one of the fastest growing occupations. Health Affairs did an article and study called The Effects of Aging and Population Growth on Health Care Costs. This study was called Data Watch and the purpose of this was to determine the link between the rising personal health care costs and the population growth as well as the aging of the population. The results were recorded from 1975 until 1990 and then projected for the years 1990 through 2005. Some of the findings were as follows:
“All of the calculations described assume that the relative expense of treating each age group, observed in 1987, will remain constant over time. In fact, as noted earlier, historical data for 1977 and 1987 suggest that there have been small changes in the relative expense of the care rendered to each age group. Comparison of the relative levels of spending in each age group between 1977 and 1987 illustrates that spending on those age sixty-five and older seemed to grow more rapidly than overall health spending in both the physician and hospital sectors. Spending on those under age nineteen also appeared to grow more rapidly than total spending in the hospital sector and less rapidly than total spending in the physician sector; spending on those ages nineteen to sixty-four appeared to grow more slowly than overall health spending. These changes probably can be explained by the ongoing development of new medical technology and the disproportionately heavy use of new advances among the elderly and newborns. If technological advances continue to selectively increase the cost of caring for the elderly…...

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