Himalaya

In: Business and Management

Submitted By sandyappu
Words 3448
Pages 14
-------------------------------------------------
The Himalaya Drug Company
From Wikipedia, the free encyclopedia

The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ |
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition.
Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1]

Company Profile:
Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today.
The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles.
Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments. Today, Himalaya products have been endorsed by over 400,000 doctors around the globe, and are available in 89 countries.[2]

Research and Development:
R&D is the "backbone" of the company. Himalaya's R&D facility is one of the biggest for an Ayurveda manufacturer, with about 200 multidisciplinary scientists. The company believes that the key to growth lies in research validated by…...

Similar Documents

Himalaya

...HIMALAYA - Case Questions 1. In view of increasing interest among local consumers with regards to herbal products, what immediate steps should Embun Elit Take. Embun is well establishing in the current market with 200 ranges of products, they should go for market penetration strategy. This strategy involves attempts to increase the present buyers’ usage or consumption rates of the offering. The mix of marketing activities will enable them to capture bigger market or the volume of sales. The strategy inclusive of reduction in the product pricing by bigger promotion and by product in introducing new product or less favoured products. Heavier promotion in emphasizing the importance of herbal product in daily usage will enable them to capture wider markets especially the younger markets between 18 – 24 years old. These demographic are big and always on trend / or to be called the trend followers, with bigger promotional activities these market segment can be concurred and will be a long term customers due to the product knowledge that they had. In term of product Himalaya have about 200 product range that been offered and in Malaysia about 100 only due to the strict requirement of local authorities in safe guarding the local players and pharmaceutical restriction. Here Himalaya can work with local players to be part of Himalaya and produce the product with Malaysia resources. R&D plays a major role in getting a scientific write out for the certification and......

Words: 1373 - Pages: 6

Entry Strategy for Himalaya in Vietnam

...Entry strategy for Himalaya in Vietnam | Group Assignment (Group 2B) | | | 12/08/2012 | The Himalaya Company- Introducing our Animal Healthcare line in Vietnam Market study and entry strategy: The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya’s products are created completely from natural products. They manufacture and export drugs for livestock, Poultry, Aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. Target Country: We will be researching the feasibility of entering the animal healthcare sector in Vietnam. The country has a population of 86 million people and the economy has been growing at 7-8% for the past two decades. About 70% of the population earn their livelihood from agriculture and animal husbandry. Furthermore, about 60% of the agriculture segment is also dependant on livestock and poultry. From the Ministry of Agriculture and Rural Development (MARD), livestock in Vietnam exists mainly in two forms: industrial farms and farmer (family) households. In 2011, there were 23’000 farms and 8.5 million household farms country-wide. They consist of 10,100 pig farms, 8.7 cattle farms and 3,800 poultry farms. As seen, there has been a phenomenal increase in population which has more than matched......

Words: 1873 - Pages: 8

Himalaya Toothpaste

...HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have......

Words: 1935 - Pages: 8

Mountain Chain

...Running head: Mountain Belt Formation Differences between the Himalayas and Appalachian Mountain Ranges Roberto Fernandez Axia College I chose to write my narrative about the two most different and popular mountain ranges in the world. The Himalayas are located in Asia and are know for some of the highest peaks in the world, some of which are K2 and Mt. Everest. I chose the Himalayas for the popularity and of course, it has the highest peak in the world. The Appalachians are located in North America. I chose the Appalachians because I have lived in New York and New Jersey my whole life and I felt I had to pay homage to them. The Himalayas span over six countries in the Asian continent. India, Tibet, Afghanistan, Nepal, China and Pakistan all have the Himalayas as a permanent resident. These mountains are responsible for three of the planets foremost rivers which are the Ganga-Brahmaputra, Yangtze and Indus. Over a billion inhabitants depend on the flowing waters from these rivers. One of the newest mountain belts on the planet are the Himalayas. Based on the premise of plate tectonics the Himalayas were formed over 70 million years ago during the Upper Cretaceous period. They are the effect of orogeny (continental collision) down the convergent boundary amid the Eurasion and Indo-Australian plates. Currently the Indo-Australian plate is at constant motion traveling over 65 mm/year, about the......

Words: 599 - Pages: 3

Strategic Management

...factors Mission Himalaya's mission is to make herbal wellness a part of every home. We want to be the most trusted company in scientific herbal healthcare and most admired for our ethics, values and commitment to sustainability. Our mission statement reads: Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives. Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards. Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt ecofriendly practices to support the environment we inhabit. Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable. At the heart of the Himalaya mission is the belief that good health should be accessible to everyone, and we strive to make this possible through our commitment to science-driven herbal healthcare. What We Believe In Life at Himalaya is about being committed to integrity, accountability, fairness, transparency and innovation. Integrity: We value the trust our customers, business partners and other stakeholders have placed in us. By being truthful, consistent and honest in everything we do,......

Words: 544 - Pages: 3

Tamson Chemicals

...Answer for Q8 Himalaya Dental Cream is a herbal category toothpaste that provides total oral care with the herbal & Ayurvedic ingredients like neem, meshwak and extracts of tooth ache tree, etc. The value position that Himalaya portrayed was “Indulge like a child, brush like an adult”. The level of involvement of the consumers for the toothpaste category is low. The branding activities done by various brands has created awareness for this category. The customers now are choosing a brand that fulfils their dental requirements and liking. The competitors are giving value propositions such as strong teeth, complete germi check, freshness and all round protection, Himalaya could not position itself correctly in the mind of customers. Following are the reasons why: * It did not communicate the differentiating point and benefits of Himalaya dental cream. * The commercial advertisement was not convincing. It could not get the audience to try the product. VALUE POSITION SUGGESTED The brand should communicate the characteristics of its product to educate the audience about its benefits. The value position can be “Dental protection in a herbal way with Himalaya” The advertisements could portray that the Himalaya dental cream cures dental problems of swelling of gums, tooth decay, and bad breath using the ayurvedic ingredients like neem, meswak, pomegranate, etc. PTO Q7   | Brand | Value Proposition | Value Proposition Conveyed |......

Words: 389 - Pages: 2

Himalaya Shampoo

...familiar and sounds fancy it would yield the expected results. The ads for both Himalaya herbal protein shampoo and Himalaya Protein shampoo are quite similar. They both play on the emotions of the consumer. In one a woman is depicted as someone who’s attractive to the opposite sex and who invites anger and envy in other women because she has enviable hair. They also depicted people to have low self esteem because they have badly maintained hair. In the second a woman is trying to get a lift but to no avail as she has very damp and oily hair. But once she uses Himalaya Protein shampoo she was being noticed. These ads target women who have the same kind of problems and who might want to be known to have good hair. Consumers who are motivated by this ad are those who strive to be recognized just as the two women in the ad. The Himalaya Herbal Protein shampoo ad also focus on the fact that it is safe and 100 percent herbal. The ad also plays on the traditional appeal the product has. In India people are already in awe of products which have natural ingredients so this adds as an extra motivating factor for customers to buy the brand. ……………………………………………….. Q. 4 From the view point of brand building what kind of inputs can be obtained from exhibit 3 that substantiate those from exhibit 1? From exhibit 3 we can infer that the Herbal shampoos both Meera and Himalaya are well known in their category and consumers have top of mind recall......

Words: 1396 - Pages: 6

Isbm / Iibms / Iibm / Isms / Ksbm / Nipm / Smu Symbiosis / Xavier / Nirm / Psbm / Nsbm / Ism / Ignou / Iict / Isbs / Lpu / Ism&Rc / Nmims /Isbs / Manipal / Garuda / Himalaya / Imt / Ic Mind / Iact / Upes Case Study Answer Sheets

...other important answer sheets , Project Reports, Thesis provider for students & professionals over the Globe. Case studies have always been the core aspect of any curriculum, especially when you have chosen special streams for your higher/further studies. Sometimes it becomes difficult to find answers for questions. These case study solutions are used in variety of educational programs offering students an experience to tackle complex and realistic situations. We specialize in offering quality answer sheets, case studies for reputed business schools/ universities like, ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM / SMU SYMBIOSIS / XAVIER / NIRM / PSBM / NSBM / ISM / IGNOU / IICT / ISBS / LPU / ISM&RC / NMIMS /ISBS / MANIPAL / GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES case study answer sheets well written by expert faculty, research assistants. Occasionally intelligent students might also get involved in preparing solutions for courses like MBA - EMBA - BMS - GDM - MIS – MIB -DMS - DBM - PGDM - BBM – DBA – PGDM and others. All these case study solutions are not provided to students online unless it is approved by the universities or organization. In such courses student might have to prepare at least three case studies every day which might eat up their time hindering success quotient. To make it simple and easy for students we have created useful case study solution papers from thorough industrial research issues, automatically increasing the importance and......

Words: 1511 - Pages: 7

Himalaya

...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and......

Words: 1101 - Pages: 5

Dr. Mr.

...Himalaya Herbal Malaysia (Ebun Elt) essay The global demand for herbal product had increased considerably even in Malaysia; however, position of herbal products seriously faced with lack of in advertising and promotion and product awareness. On the other hand, development of herbal product in the east coast region which involving of three states namely Kelantan, Terengganu and Pahang in 2006 was the lowest ranked. In fact, Kelantan experienced in the lowest GDP and poorest state in Malaysia .The people of Kelantan especially the women were well-known for their business acumen with most of them involved in small size business and enjoy comfortable income .One of the best solution for improving herbal product in Kelantan create awareness of the advantages of herbs product and encouraging the people especially women for developing market. It is true that, the herbal products were very much accepted in the market Nevertheless; the market growth of local herbal products was very slow in Malaysia. The other important solution for increasing interest among local consumer Embun Elit should be received safety certification by authorities such as the Ministry of Health and Pharmaceutical Bureau. According to majority of Population (market segment) in Malaysia is Muslim consumers; Halal certification was considerably significant to install confidence among the local market. Research and Development Himalaya product pride itself used wealth of knowledge and scientific research in......

Words: 401 - Pages: 2

Himalaya Case

...9B13A018 HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21 Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned. The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally,......

Words: 3551 - Pages: 15

Himalayans

...Instability in the Himalayas: Earthquake in Nepal All life is at the mercy of nature. Whether it feeds and nurtures a species, or drives it to extinction, all life on earth is controlled by the forces of the natural world. There are many examples of the violent and catastrophic effects of natural disasters, but perhaps none is more relevant to the present than earthquakes. There are “only about 15 earthquakes a year in the world — out of 1.3 million total temblors — are magnitude-7.0 or higher, according to the U.S. Geological Survey. The devastating earthquake and resulting tsunami that hit parts of Japan in 2011, killing thousands of people, was magnitude-9.0” (geologyin). On the 25th of April, 2015, an earthquake of a magnitude of 7.8 by the Richter scale struck Nepal, leading to thousands of casualties and leaving the country in a state of emergency. Although the immediate effect of the earthquake was the loss of many human lives, the geology of the Himalayas was also strongly affected. Earthquakes are such powerful agents of natural disaster, they not only re-shape the biotic factors of a region, but they also re-shape the abiotic factors of its impacted area. Nepal is a small country located north of India and south of China. Its topography ranges from lowlands in the south, and hilly and mountainous regions in the north. The climate is just as varied and ranges from tropical to alpine (Bradford). Its size is relatively similar to Arkansas, about 56,827 square......

Words: 1461 - Pages: 6

Himalaya Shampoo

... BUS 5060 Discussion Questions for Himalaya Shampoo Case Study You will find the following readings in your textbook to be helpful in analyzing this case: • Chapter 6 – Analyzing Consumer Markets o Pages 150-166 • Chapter 8 – Identifying Market Segments and Targets o Pages 212-236 • Chapter 9 – Creating Brand Equity o Pages 240-255 • Chapter 10 – Crafting the Brand Positioning o Pages 274-294 o Use a positioning map to help you answer question #5 Please read the notes at the bottom of exhibit 1 carefully to understand the significance of the data. (e.g. 1=Strongly Agree, 5=Strongly Disagree). Note also that the responses in Exhibit 1 are averaged by category, not by brand. Discussion Questions: 1. Based on the data in case Exhibit 1, what inferences can be drawn from the survey responses regarding the herbal-shampoo category? 2. Discuss the implications of your analysis of Q1 for both the category and the brands involved in the study. 3. Given the inferences from your responses to questions 1 and 2, what do you think motivates consumers to buy the brands of shampoo in the study? Provide a conceptual explanation, taking case Exhibit 2 into consideration. (Consider finding and viewing the relevant advertisements on YouTube.) 4. From the viewpoint of brand-building, what kinds of inputs can be obtained from case Exhibit 3 that substantiate the inferences from case Exhibit 1? 5. What recommendations would you provide to......

Words: 259 - Pages: 2

Head of Marketing

...Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009. ProQuest ebrary. Web. 4 November 2015. Copyright © 2009. Himalaya Publishing House. All rights reserved. Chunawalla, S.A.. Compendium of Brand Management. Mumbai, IND: Himalaya Publishing House, 2009.......

Words: 352 - Pages: 2

Himalaya

...der Plattentektonik, verschiebt sich der Himalaya jährlich um ein bis zwei Zentimeter. Zwei kontinentale Platten drifteten die vergangenen 70 Millionen Jahre aufeinander zu, die indische Platte und die eurasiatische Platte. Als sie schließlich vor ca. 40 Millionen Jahren kollidierten, wurde so das höchste und mächtigste Gebirge der Welt, der Himalaya herausgehoben. -Subduktionszone, Eine Kruste taucht unter die Andere. Das bewirkte das Entstehen von Himalaya. Fossilienfunde in Tibet zeigen, dass die Entstehung des Himalayas auch große Auswirkungen auf das Klima hatte. Lag Tibet früher viel näher am Äquator, ist es heute eine aride Trockenzone im Wetterschatten des Gebirges. Der Himalaya hebt sich immer noch um ca. 1 bis 2 cm pro Jahr, außerdem konnten neueste Messungen eine Bewegung nach Nordosten feststellen. Das Klima im Himalaya ist auf der Erde einzigartig. Das Himalayagebirge fungiert allein aufgrund seiner großen Höhe als Klimascheide zwischen dem Subkontinent Indien und der Hochplatte Tibets. Die kalten Nordwinde kommen nicht über das Gebirge. Im Süden davon bleibt es daher für den Breitengrad unverhältnismäßig warm. Umgekehrt gelangen die feucht-schwülen Monsunwinde nicht über den Himalaya nach Norden. Hinter dem Himalayagebirge ist es daher ausgesprochen trocken. Hier sind deshalb auch die bekannten ausgedehnten Wüsten Gobi und Taklamakan zu finden, die zu den trockensten Gebieten der Erde zählen. Die Südseite des Himalayas ist also geografisch und klimatisch......

Words: 429 - Pages: 2

Noah Munck | Forum mehrere Tage down | The Polar Bears (2012) 5/10