Hosting Major Sport Events

In: Business and Management

Submitted By victoria94
Words 711
Pages 3
Hosting Major Sport Event
Hosting a major sporting event can give many economic, social and cultural benefits. However, the costs of hosting the event can also be quite high.
Advantages
Raise profile of city / country
Raising the profile of a city can lead to lasting economic benefits. For example, cities which host the Olympics can be assured of a persistent increase in recognition and tourism. Barcelona, Sydney, Beijing have all seen this from hosting the Olympics. For a country like China with a controversial human rights record, hosting a major sporting event can be a way to gain greater international acceptance. When South Africa hosted the Rugby World Cup and later the Football World Cup, it was a defining moment in highlighting the new ‘post-apartheid’ South Africa. This raised profile can be important for giving economic benefits, such as, attracting tourists and business investment. The importance of this point depends on the particular city. For South Africa, the World Cup made a big difference to perceptions of South Africa. For a city like London, which already has a very strong reputation, hosting the Olympics will be less influential. However, even hosting the Commonwealth Games can be beneficial for a city like Manchester, which benefited from hosting games, despite persistent rain!
Long Term Investment
A significant benefit is the long-term investment which comes from preparing for a major event. The city / country will have a legacy of improved sporting venues. Also, cities will usually have to invest in infrastructure and transport to cater for influx of cities. For example, there has been significant investment in public transport projects around London. This will leave a lasting legacy for residents of London, especially East London.
Jobs and Investment.
The several years of planning and investment will help create jobs and can revitalise…...

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