Hotel Plan

In: Business and Management

Submitted By kingsean010
Words 4711
Pages 19
| 2011 | | Tian Gong

[BUSINESS PLAN FOR TIAN GONG Hotel] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Table of contents

A. Executive Summary

B. Statement of Purpose

C. Name and legal structure

D. Description of the business

E. Description of the concept, licenses, and lease

F. Market analysis and strategy

G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing

H. Advertising and promotional campaign

I. Conclusions and Summary

Works Cited

A. Executive Summary

Tian Gong Inn. will centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district. Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality. It will attract more and more upper class customer as well as many of the foreigners, specially more and more Chinese business traveler, because this hotel will use traditional Chinese decorate to be the hotel’s theme. Also synonymous with the brand are the high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings. Tian Gong also will provide a Chinese restaurant which call Zi Wei Dian and a bar which call Ling Xiao Ge, and the hotel will provide room service and Mini bar to customers. Hotel’s…...

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