How Is Help Company Doing Business

In: Computers and Technology

Submitted By jeffreywky
Words 1503
Pages 7
Celcom (Malaysia) Sdn Bhd has been among the top mobile cellular operator in Malaysia for over 20 year. It is one of the largest telecommunication service providers in Malaysia and the region as well. And its main business activity is to develop and market mobile services such as ART 900 and Celcom GSM. Besides, Celcom has its own fixed services such as Direct Connect, Leased Lines, Equal Access and Virtual Private network (VPN).
Celcom Axiata Berhad, formerly Celcom (Malaysia) Berhad, is a subsidiary of Axiata Group Berhad. It provides mobile communication services for customers in Malaysia and involves controlling interest in mobile operations in Indonesia, Sri Lanka, Bangladesh and Cambodia as well. In addition, Axiata offers voice, mobile broadband and email, roaming, and IDD services, as well as telemetry and fixed wireless desk phone solutions. The company also provides a unified messaging service that allows users to view a fax message via Web; and AirCash services, which provide instant access to money via client’s mobile phone.
In the grasp of Telekom, Celcom then become the largest telecommunication companies in Asia and its focus is on high growth low penetration emerging markets. Its core business remains prepaid and postpaid mobile voice services. On other hand, Celcom has also achieved significant growth in mobile broadband, m-commerce, enterprise solutions and bulk wholesale services. It continues to have the widest network coverage in country. Through ongoing investments in network coverage, capacity and performance, Celcom intends to maintain its technology leadership and position as the country’s best mobile service provider. Let’s now look at the Information System (IS) used in Celcom. One of the information system used in Celcom is Customer Relationship Management (CRM). CRM is a strategic roadmap for achieving and sustaining successful…...

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