How to Build a Powerful Network

In: Business and Management

Submitted By charitbhatt
Words 1245
Pages 5
Article – The real way to build a social network Reid Hoffman and Ben Casnocha
This article is from the February 6, 2012 issue of Fortune.

“Networking” is a very common word now-a-days. It is not only about what you know, but it is also about who you know.
Reid Hoffman is a partner at Greylock and founder and executive chairman at LinkedIn Ben Casnocha is an award-winning entrepreneur and author. The article talks about building a social network. It tells about building a relationship with others requires two important abilities. First, one should be able to see the world from other perspective. Second, one should be able to collaborate with other by helping them and not by thinking what he/she would get in return. Keith Ferrazzi, author, New York Times #1 bestsellers, Who's Got Your Back and Never Eat Alone quotes:
“The currency of real networking is not greed but generosity.”
The article then goes on and describe the ways in which one can diversify and strength his/her network. The author describes that the best way to increase the efficiency of your network is by strengthening your relationship with people who you already have in your network. The article also talks about the weak ties and how they can help you increase the effectiveness of your network. Weak ties are normally outside one’s inner circle and hence have a greater probability to give new information that your close relationship might not. The article then goes on to talk about the three degree of separation. This idea specifically excited me. A person extended network is much more diverse and bigger than he realize. This gave birth to one of the early taglines of LinkedIn “Your Network is bigger than you think”.
It also gives an idea about an ideal network. An ideal network would be where you have both the close allies and the weak ties. In words of Reid Hoffmann “The best professional…...

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