Indiana Sales

In: Social Issues

Submitted By yonishm
Words 667
Pages 3
Recently launched in India the microwave oven is among the fastest moving consumer durable product today. Initially when the product was launched it took some time to gain a foothold in the market but with the changing lifestyles of Indian the product started finding its way into more and more Indian homes. Also termed as wonder devices the introduction of microwaves has lessened the burden of cooking specially for working women in India. Initially the concept of the microwave oven was not very well welcomed by the Indian masses. But over the last few years there has been a tremendous growth in the sales of microwave ovens in India. Out of the 25,000-crore consumer durable market in India microwave ovens are said to be the fastest growing. The Indian market is flooded with some of the finest microwave brands both national and international. These brands are designed keeping in mind the requirements of Indian consumers. Equipped with the latest user friendly technology and smart functioning features the microwaves manufactured by the top brands in India are among the most popular consumer durable products presently.

In order for the growth of microwave ovens in India, marketers must focus on a core marketing strategy to appeal the appliance to the market of those who provide for the family. First, before marketing microwaves to the India market the marketing team must understand the Indian cuisine and the way the cook. Most people in India buy fresh vegetables daily and cook fresh food daily. They don’t have the habit of cooking and keeping for a whole week. The taste of the fresh food is definitely better than food cooked and stored. Until today in many houses the food brought to the table is not kept back in the kitchen, but is distributed to the servants. In addition, the flavor of Indian food is unique as they use fresh ingredients and again use fresh food…...

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