Innocent

In: Business and Management

Submitted By louloumarshall
Words 994
Pages 4
FCciitsweiglit ofiidsbyiialf KFC has developed a lid for its fast-food buckets that weighs
50% less than its predecessor and makes a significant contribution towards the restaurant chain's aim to reduce its packaging by 1,400 tonnes in 2009.
The chain has moved the lid from a double-ply material that weighed double the new singlc- ply product. International
Paper supplied KFC witli the lids., which will be launched in the UK this month.
According to the company, moving to the new lid will reduce the weight of material used for that part of its packaging by 220 metric tonnes a year, which equates to 16% of
KFC's target savings for 2009.
• Separately, KFC is reported to be suing one of Its suppliers in the US over concerns that some of its packaging could catch fire when reheated in a microwave.
Lighter cartons for
Innocent smoothies by Catherine Dawes
Innocent has moved its onelitre smoothies into lighter cartons with a new no-membrane lid, to save 20 tonnes of plastic a year.
The Tetra Rex cartons are
8% lighter than before, saving around 100 tonnes of cartonboard a year, and have been launched as Innocent also introduces its first FSC-certified packaging, for its children's wedges. Previously, under each cap, there was a foil-laminate membrane that had to be removed using a ringpull before the drinks could be poured.
Innocent explained in a statement: "Since our smoothies need a good shake first,
Innocent: Tetra Rex cartons are 8% lighter than previously that sometimes resulted in stuff getting splashed when you pulled the seal ofT"
The new screw caps create an effective seal without the need for the additional mcmthey will save 20 tonnes of plastic a year.
"We did loads of testing with the new caps and taste and shelf life are the same," said packaging, processing and purchasing brane,and Innocent…...

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