Innovative Strategic Management Proposal

In: Business and Management

Submitted By yiting16
Words 1359
Pages 6
Briefing papers
The objectives of this innovative proposal are meant to improve on short-term sales and create a culture of continuous improvement of the company to grow in long-term. To do so, it is necessary to analyse the company’s performance against current market condition to determine the gap in the market potentially to be exploited by the companies.
SWOT analysis is to be conducted to understand the company’s market standing by outlining the internal and external factors of which impacted upon the company. The proposal attempts to target the correct market based on market attractiveness taking into consideration of the factors outlined in SWOT and position ourselves in the best place to gain competitive advantage. (see SWOT ppt)
Innovative Strategic Proposals 1. Expand Sales Floor Areas
The warehouse is excessive and limited floor space for sales. The sales are under-performed, and the warehouse space is under-utilised. The innovative idea is to focus on putting efforts more promoters on the ‘front line’ to enhance sales opportunities, increase sales volumes; at the same time expand inventories lists to gain competitive edge. 2. Cost Competitive
While trying to expand inventories, the company will choose to import low cost white goods from China to raise sales volumes at competitive pricings, at the same time provide wide selections of brands to suit the need of customers at different levels, encouraging repeated purchase. 3. B2B customer
The current market segment is focusing on individuals and local purchasing powers. However, this retail method is passive and vulnerable towards economy recession when customers have low buying powers. In order to resist market volatility and to expand our market shares, we have to differentiate market segments to include both individuals and business clients who usually have higher purchasing…...

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