Introduction to Corporate Entrepreneurship

In: Business and Management

Submitted By wfred
Words 3016
Pages 13
Introduction to Corporate Entrepreneurship

Executive Summary
Entrepreneurship is the process or application that drives creation and development of creative and innovative ideas (Frederick and Kuratko 2010). It involves market changes through systematic process to assist in the identification and address of new business opportunities (Alizadeh 2012).
Corporate entrepreneurship is about the total process whereby organisations act in an innovative, risk-taking and proactive (Bouchard 2010) ways to help organisations, similar to entrepreneurship of creative and innovative thinking, however, the keyword for corporate entrepreneurship is ‘Organisation’.
The aim of this manual was to describe and give an overview of corporate entrepreneurship to senior management and provide the necessary information and updates for an organisation to implement entrepreneurial thinking with its’ internal resources within its organisation.
The manual will provides insightful information through the principle types and various dimensions of corporate entrepreneurship. The manual also included the journey through the various generations of innovation process models from simple to full integration models. To promote corporate entrepreneurship within organisation, a framework serving as best practices was discussed in the manual to support smooth adoption and implementation of corporate entrepreneurship.
The manual will put emphasis on the different focal areas of corporate entrepreneurship such as benefits, barriers and the internal success factors with the outcomes to provide visibility on corporate entrepreneurship. The focal areas ensure business viability and sustainability through the understanding and adoption of corporate entrepreneurial thinking with the organisational objectives to increase business wealth and gaining competitive advantage through innovations.…...

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