Ipod vs Zune

In: Business and Management

Submitted By telsee78
Words 477
Pages 2
iPod vs. Zune
June 17, 2013
BUS350: Consumer Behavior

Technology has been defined as the practical application of knowledge especially in a particular area. (Webster, 2013) As our society continue to grow and advance so does our need for advancement in the world of technology. Today, we look at the iPod and the Zune two very similar gadgets and their evolution. For 12 years we have embraced a new way to listen to music by using the advancements of technology. We have graduated from vinyl records, eight tracks, cassettes, and lastly cd’s by entering into the world of by use of MP3 files. Today we have fast-tracked our way to taking our music to another level to be able to listen too. This is the journey of two very similar products and how they have grown in many areas and stayed the same in others. The iPod was introduced to the world in 2001. Apple started with just a simple device that held music. Over the last 12 years Apple has reinvented the gadget that would be just for music and changed it for the consumer to be able to do much more than listen to music. In watching the first video’s that came out; it was clear that Apple had mastered the art of music on the device. But fast forward 12 years later and they have changed the size, made it smaller and more compact to carry, and given more options other than just listening to music. Games can be played now, videos can be watched, and files can be store, pictures taken, and the ability to share information with other compatible devices. For 7 years Zune has tried to match the sharpness and edginess of iPod but they have not been able to keep up. In the beginning because they were only able to have music they showed a lot of bright bold colors and images. By the second video they had changed what the viewer saw to incorporate animation and it showed little…...

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