Irish Television

In: Business and Management

Submitted By mehall87
Words 1409
Pages 6
Evaluate the funding of public sector broadcasting in Ireland from a public finance perspective.

A public broadcaster, it is suggested, can increase societal welfare by catering for minority interests (e.g. specialist tastes), by educating and informing (e.g. political information), by enhancing the sense of community (e.g. broadcasting major sporting events), by developing new talent/programming and by providing insurance with respect to the existence of broadcasting itself and with respect to ensuring basic services (e.g. quality) through demonstration.
Ireland’s broadcasting sector, both public and commercial, is at a point of departure. With new legislation, which consolidates 50 years of broadcasting legislation, finally in place and with a new regulator, the Broadcasting Authority of Ireland, emerging, one can expect significant changes in the coming five years. While the recession, which has hit media’s commercial revenue hard, currently dominates the boardrooms all Irish broadcasting businesses the real seismic change for broadcasting is not the economic downturn but the shift online and the convergence of content in a multi-platform environment. The public sector broadcast consists of Radio telefís na hEireann (RTE) and has provided a radio service since 1926 and a television service since 1961. As RTE is an organization it is subject to the nine member RTE authority appointed by the government, this consists of the RTÉ executive board, which is responsible for the day-to-day running of RTÉ and is headed by RTÉ’s director general, reports to the RTÉ Authority. At the given moment RTE is broadcasting three television services, RTE ONE , Network 2 and TG4 as well as four radio stations, Radio 1 , 2FM , Lyric FM and Radió na Gaeltachta. The PSB/RTE are also responsible for advertising, performing groups, publishing and transmission.
RTE is dually…...

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