Issues in Marketing

In: Business and Management

Submitted By albeechum
Words 373
Pages 2
Issues in Marketing
Week # 2 Paper
5-6-2013
Amy Beechum

The two different groups of consumers I chose are teens and adults over 65. Companies market these two specific groups very differently from the means of advertising to the products that they sell to them. Marketers Today have found that teenagers play a large role in purchasing items for themselves and they are the future consumers of the world.Markerters have noticed that the buying power of teens is incredible. It is not uncommon for teens to have debit and credit cards and money in hand to shop with. Marketers will primarily try to advertise on the internet on social media websites such as facebook and twitter because of the amount of time spent on these sites by teens. Marketers will also advertise in Teen magazines or even in bathroom stalls of clubs and teen hangouts. Perception plays a large role when it comes to marketing teenagers. Teenagers have strong beliefs in perception being reality. Marketers need to take perception and turn wants into a must have. Marketing is key in creating buying trends amongst teenagers. If companies can get one group of teens in a specific area to buy a product and start the trend than it will become a domino effect and all teens will have to have the product.
The needs and desires of a teenage consumer are very different than those needs and desires of an adult over the age of 65. Marketers realize this and advertise and promote items completely different. When a company or marketer begins the process of promoting an item to adults over 65, they began with advertising on television, news paper ads and in doctors’ offices. Most adults over 65 are not prone to stay on the internet and other social media websites. Most consumers over the age of 65 still read the daily paper and watch commercials.
Depending on the product for teens and adults over 65 depends rather…...

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