Johnson and Johnson

In: Business and Management

Submitted By capricorngirl
Words 3827
Pages 16
Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS

Problem Solution: Intersect Investments
Michelle Wickham
University of Phoenix

Problem Solution: Intersect Investments Intersect Investment is an organization operating in the financial services industry that has been experiencing financial difficulties because of its inability to improve falling sales and establish long term customer relationships. The company has been struggling for the past four years and the leaders of the organization have resisted making needed changes in the company’s strategic direction. CEO, Frank Jeffers wanted to change the direction of the company and created a new vision for the organization “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer” (University of Phoenix, 2010, p. 1). Jeffers is aware of the tough road ahead for the company and has rallied his troops to share his vision to help the struggling organization regain its profitability. There are major obstacles on the road to achieving the new mission as some key staff members are resistant to the change efforts. For the new vision to be a success the organization requires a major overhaul of its current practices; however, all obstacles to change efforts must be overcome. Additionally, a clear and concise plan must be developed and include strategies for addressing those inevitable issues that occur during the transformation. “Unless a transformation program is configured to accommodate those unwelcomed surprises, it can all too easily come undone in midcourse. Such a failure can be disastrous, since a company whose transformation fails before it is complete rarely tries again” (Jonathan Day & Michael Jung, 2000, p. 120).

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