Kellog

In: Business and Management

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APPENDIX: Kellogg Consulting Club Practice Cases
While most cases require multiple analytical techniques, the category indicates where the candidate will likely spend most of the time. SECTION I: Sample Case Interviews
1. 2. New Drug Launch Prozac

SECTION II: Profitability/Operations
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Shamrock Chemical Chilled Beverages Distilled Spirits Commodity Manufacturer Snack Food Conglomerate ROIC Increase Agricultural Equipment Manufacturing Paint Manufacturer Super Regional Bank Local Banking Demand Cement Manufacturer Beverage Company Candy Company

SECTION III: Industry Analysis/Growth
16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. Direct Mail Retailer Selective Binding Case Iberia Gasoline Pricing Pipeline Company Permanent Light Bulbs Aluminum Can Manufacturer Science Industry Information Services Company Meat Packing Industry Video Games Merger Candidate in Chemical Industry Machine Loading Case Telecommunications Diversification Packaging Material Manufacturer

Page 34

SECTION IV: Market Entry/Expansion/Investment
30. 31. 32. 33. 34. 35. 36. Corn Feed Company Buenos Aires ENT Consulting Firm (I) Concrete Manufacturer Healthcare Company Gas Manufacturer Vitamin Manufacturer Entry into China

SECTION V: Market Sizing/Estimation/Brainteasers
37. 38. 39. 40. 41. 42. 43. Cigar Bar New Magazine Piano Tuners Cars in the Chicago Loop Chewing Gum Market Golf ball Market Entry Oil Refining Industry

SECTION VI: Miscellaneous
44. 45. 46. 47. Logging Company Cure for Common Headaches Chemical Sweetener Manufacturer Austria Star Mobile Wireless Launch

Page 35

CASE 1:
Category:

DRUG LAUNCH
Market Entry Analysis

Question (posed by the interviewer): Our client is the U.S. pharmaceutical division of a multi-national corporation. In about six months the division will receive FDA approval to launch…...

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