Kpmg, Global.

In: Business and Management

Submitted By Mehdi7
Words 17036
Pages 69
KPMG INTERNATIONAL

KPMG’s Global
Automotive
Executive
Survey 2012
Managing growth while navigating uncharted routes kpmg.com/automotive II | KPMG’s Global Automotive Executive Survey 2012

Acknowledgements
The Global Automotive Executive Survey is KPMG International’s annual assessment of the current state and future prospects of the worldwide automotive industry. In this year’s survey, 200 senior executives from the world’s leading automotive companies were interviewed, including automakers, suppliers, dealers, financial service providers, and for the first time mobility service providers. The responses make for compelling reading and we would like to thank all those who participated for giving us their valuable time.
We would also like to acknowledge and thank the following senior executives who participated in in-depth interviews to provide further insight:
(Listed alphabetically by organization name)
Dr. André Stoffels
Head of Strategy
Audi
Steven Bridgeland
Senior Product Manager, Windows Embedded
Microsoft

Special thanks to Moritz Pawelke, Meghan Bested and Martha Collyer for their efforts.

© 2012 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved.

Foreword
Imagine the following scenario, involving an urban dweller, possibly living in a mega-city like Beijing, Sao Paulo,
New York, London or Mumbai. As she walks out of her apartment, her smartphone directs her to the nearest available shared electric car, unlocks the door and starts the engine. Once inside, she gets an immediate report on traffic conditions and train times, voice messages from email and a sample from her favorite band’s new album.
She drives to the station, takes a…...

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