Kudler Strategic Planing

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Submitted By concepl
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Kudler’s Strategic Planning

Executive Summary Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share.
The company was valued for its employee fairness and high customer services.
In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, the environmental scan was necessarily researched to better realize the current critical situation of the company. This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth.
Company’s Background

In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that was opened in the year 1998 by Kathy Kudler. The company was based at distinct California locations to serve the ever-growing consumer’s demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality domestic and imported food materials. Each store of the company is divided into different departments such…...

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...Kudler Fine Foods Darryl Mitchell BSA/310 10/13/2012 James Plastow In 1998 is when the Kudler Fine Foods was founded. The company was founded by Kathy Kudler when she realized she had a passion for gourmet food stores. She had no experience in the business but she kept going until she was successful. She has three stores currently opened. She has been able to operate without calling up any outside investors. Before she found the company she was a VP of a large contractor. First, one of Kudler Fine Foods issues is that it has too many weaknesses. They need to have a higher percentage of perishable goods rotated daily. They should rotate their perishable goods daily. Too many perishable goods are being thrown away and given to charities. The Kudler Fine Foods Company needs to stop allowing the employees to take home perishable goods because the store is losing money doing that. The company needs to cut down on the pay so they can be able to higher qualified people to work for the company. Another problem in this company is that they only have one person, Kathy, to handle everything in the company. She is the only one who handles replacement inventory and business issues. They need to higher an assistant for her so when she is sick or on vacation things can be handled while she is gone. Keeping the Del Mar location opened is hurting their business. They need to close that store down and put it in a bigger town so they can do better business. Like stated before the......

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...implemented. Kudler Fine Foods implementing a fresh brand of coffee to the high quality line of products currently available will bring a new, larger variety of consumers to become more familiar with the products of Kudler Fine Foods. Daily coffee drinkers have to have caffeine in the morning in order to face the day and some have to have caffeine throughout the day to keep him or her on track. The occasional coffee drinker likes to have a variety to choose from depending on what brings him or her to crave the coffee suddenly desired. This is an internal strength because when consumers try the new line of coffee from Kudler Fine Foods and love the taste, it will lead him or her to venture from buying only coffee to buying other great products offered through Kudler Fine Foods, like the organic milk to go in that already great cup of coffee. An internal weakness to adding a line of coffee to Kudler Fine Foods is that Anytime a new product is introduced, there are many opportunities that are available. Adding coffee to Kudler Fine Foods gives them the external opportunity to branch out and make the great products carried known to consumers. This can be done through coffee shops or giving away free samples where Kudler Fine Foods products are sold. Adding the Kudler Fine Foods line of coffee to coffee shops around the nation will give Kudler Fine Foods the opportunity to really grow to a fuller potential. Mailing samples to interested households or handing out samples where......

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...systems in relation to the strengths and weaknesses associated with the software and hardware systems you are currently using. Additionally, we would point out any possible threats and how you might be able to use computerized technology to offset them. We will conclude this brief by further explaining to you your ability to maximize the opportunities you have available to you through computerize technology for your business and accounting needs. Key Business and Accounting Information Needs Since June 18, 1988, Kathy Kudler the founder of Kudler Find Foods specializing in fine gourmet food, opened her first store in the San Diego metropolitan area. She later opened two more locations in 2000 and 2003, all in the metropolitan area. Each store offers a variety of bakery and pastry products, fresh produce, fresh meat & seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler prides itself on their selection of choice international products which when complimented with their experienced, helpful and knowledgeable staff who provides each customer with a delightful and pleasing shopping experience. With the company rapidly becoming a successful chain and a force to be reckoned with the need for more current and modernize technology to manage business operation remains constant for continued success, hence the immediate need to integrate an updated information system that will facilitate accounting needs such as......

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...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are......

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...Running head: KUDLER ORGANIZATIONAL CULTURE This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Kudler Organizational Culture University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial July 30, 2010 Week #2 Kudler Organizational Culture Abstract During the age of advanced technology, companies are taking advantage of the internet and other tools to improve and expand their business through advertising and marketing. Companies use the internet to track customers and maintain current customers while trying to attract new customers. Regardless of the technology, the success or failure of a company depends upon management and the leadership and the decisions they make or not make. Leaders have a responsibility to take care of their customers and employees. Leadership must ensure that employees work in an environment that allows employees an opportunity excel based upon their potential and capabilities. Kudler Fine Foods has created an environment that is customer and employees focused. Kudler Organizational Culture Kudler Fine Foods is a gourmet food store located in California that specializes in gourmet products. The company is owned and operated by Kathy Kudler, the......

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Kudler Strategic Plan

...Running Head: KUDLER FINE FOODS STRATEGIC PLAN Kudler Fine Foods Strategic Plan Kudler Fine Foods Strategic Plan Organizations in today’s competitive business world must have a strong and effective strategic plan. Kudler’s Fine Foods must implement a plan that will carry its business to new heights. The strategic plan must include a mission,vision and values statement that will describe what the company stands for and why it exists. Kudlers Fine Food's goal is to be the premiere gourmet grocery store. Kudlers seeks to specialize in providing the finest meats, produce, cheeses, and wine. Kudlers will need to revise their vision statement, mission statement, and value statements in order to achieve being the industry leader in specialty foods. Organizational Mission A mission statement is why the organization was created and why it exists. A good mission statement not only explains why the organization exists but also what it hopes to achieve in the future. It articulates the organization’s nature, its values and its work. (Radtkey, J., 1998) Kudler’s mission is to provide a wide selection of the freshest ingredients as well as all the tools a gourmet cook could ever want. They are committed to providing their customers the finest selection of very best foods and wines so their customers’ culinary visions can come true. (Kudler, 2007) Vision A vision is a brief statement that captures the heart of the company and defines why it exists.......

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...Kudler Fine Foods Brief Laura Sferra ACC/542 January 26, 2015 Christy Countryman Our client, Kudler Fine Foods is interested in integrating technology into its business operations. They have requested our services to provide them with a business brief detailing how computer systems might be more effectively integrated to meet their business needs and improve their accounting operations. The following business brief will identify Kudler’s key business and accounting information needs, analyze the strengths and weaknesses of Kudler’s current computer system and technology use. We will explain what opportunities Kudler has in terms of technology and provide suggestions for improving Kudler’s ability to maximize these opportunities. We will evaluate the threats that Kudler may encounter given their current system and will explore some solutions for those threats. Kudler’s business plan is to expand services and programs that will increase loyalty and profitability of existing customers and to gain new high-margin customers. Information technology will be needed to support their strategic sales objectives. The objectives of the sales plan are to design programs that will increase revenue and decrease costs. These programs include the New Customer Focused Programs, Frequent Shopper Program, Targeted Awareness Building and Cost Cutting Initiatives. Other Improvements are needed to support......

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Kudler Strategic Plan

...Kudler Strategic Plan Kudler Fine Food established in 1998 is a very unique store not only for being a gourmet grocery store but also for the owner Kathy Kudler special care with the customers. Having a specialize personnel on each section such as a butcher, baker and wine steward helps the store to maintain the expectative of each individual person that comes into this fine store. Kudler Fine Foods is committed to provide to their customers with the finest selection of the very best foods and wines so that the culinary visions of their customers can come true (Kudler 2003). In the Kudler 2003 Strategic Plan I noticed a few issues such as, the owner Kathy Kudler having to many roles on the stores. We have to remember that Kathy owns three different stores in which she is not only the main management person, she also finalizes inventory numbers, hire new people, fires employees, place weekly orders and controlling the finance, among others. The other issue is obviously the Del Mar store not doing as well as expected, this is why moving the store to Carlsbad, CA that have a larger population of 250,000 will help improve Kathy Kudler earnings. The majors limiting factors of the business are dealing with perishable goods, as you now one of Kudler Fine Foods specialty are the organic food which mean no unnecessary preservatives on their products, and this will transfer in to a shorter expiration date. Also, the Specialty Shops with high pay roll but as I state before, one of...

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...Kudler Fine Foods Introduction Kudler Fine Foods has reviewed a significant growth in business. Expansion has been discussed on implementing services, increasing consumer purchase cycle and furthering efficiency of Kudler Fine Foods operations. Kudler Fine Foods strategic objective is to increase loyalty and profitability from customers. Customer’s purchases will be tracked through a Frequent Shopper Program using a point-of-sale (POS). The program will keep track of an individual customer’s purchase or purchases and provide high end incentives through a partnership with a loyalty points program (Kudler Fine Foods, 2009). Kudler’s partnership with a loyalty points program will provide customers with a points program where the customer can redeem points for high-end gift items, specialty foods and first-class airline upgrades (Kudler Fine Foods, 2009). Team A has been invited to create a business/systems requirement document to initiate the development of the Frequent Shopper Program. Team A will outline in the following document Team A’s proposed plan in meeting the objective of the aforementioned request. Executive Summary ------------------------------------------------- Kathy Kudler’s vision became a reality in 1998 when she opened her first store in La Jolla, California. Gourmet cooking coupled with efficient food preparation was the cornerstone of the La Jolla store (Apollo, 2008). Kudler’s has expanded with the opening of the Del Mar location and with Kudler’s......

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Kudler Fine Food Strategic Plan Analysis

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...Kudler Fine Foods After searching for opportunities for a different lifestyle, Kathy Kudler had a vision of opening her own gourmet food department. On June 18, 1998, Kathy Kudler’s first store front of Kudler fine foods opened their doors, in La Jolla, California (Kudler Fine Foods.) Within two years later she open an additional establishment in Del Mar, California, which is within 30 minute distance from the La Jolla Store. Five years later she open a third store located in Encinitas, California. Kudler fine foods’ businesses have been doing great with the exception of one of the stores making enough money to break even. Kathy wanted her store to sell the finer items of the international cultures. Kudler Fine Foods consist of freshly bake breads, the finer meats, freshly organic produce, gourmet cheese, and superior selection of wine. Importance of Marketing Research Kudler Fine Foods is an upscale food supplier that will attract customers who are of a median to upper income. Marketing research is of importance when dealing with this any organization, especially when the products exceed the average price the same items. Kathy would need to know the target market of her customers. The target market consists of the characteristics and dimensions of their present and potential clients. Kathy needs to be aware of the average income of individuals in the area of the store, their lifestyle, population, sex, marital status, and the commute from Kudler fine foods to their home...

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Kudler Fine Foods Strategic Plan

...Kudler Fine Foods Strategic Plan Executive Summary       The management team of KFF have undertaken a goal of developing a new strategic plan to capture the new direction of the company. The strategic plan will include a new mission statement, a new vision statement, and a new value statement. One of the steps to be taken to redefine the direction of the company is to perform an environmental scan. An internal and an external environmental scan will be performed to understand the important information necessary to move the company in the correct direction.       For a project as large and important as redefining the company direction, tools will be used to organize the endeavor. These tools will include a Work Breakdown Structure (WBS) and a Gantt chart to organize and plan the new strategy to be implemented. One part of the plan will focus on people and include training and recruiting qualified personnel. Another step will focus on process improvements, and this step will contain market development, concentric diversification, and channel control. The last step will contain products, and this step will focus on technology and product analysis. The implementation plan will define the goals and schedule each of the parts of the work breakdown structure.       Another important step in the new strategic plan will be understanding the financial implications of the plan, including the risks and rewards. A detailed risk management plan to include environmental disasters must...

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...Create the organization’s strategic plan and strategic objectives that explains and defines quality as the organization’s core principles. Kudler Fine Foods will need to keep up with competition and the possibilities of going global would be one of the main strategic plans and objectives that the company would need to look at. The competition’s customers have access to goods by way of retail locations as well as online stores therefore it is imperative that Kudler Fine Foods develop a strategic plan to be able to compete in a global marketplace. There are areas to look in to in order to be able to keep up with competition and even surpass them. There are unlimited options for consumers in this day and age of technology and the global marketplace. One option that would need to be taken is to introduce stores in several countries. The initial investment would be costly and it would take some detailed planning to coordinate a plan for expansion. While it would create hundreds of jobs, the initial expense would cost a great deal as you take construction costs into account. Kudler Fine Foods would strategically place stores in key cities around the world but it would shift most of its focus to online sales. The internet offers Kudler Fine Foods an information superhighway that knows no boundaries. Consumers would have the ability to shop from the comfort of their own homes and have fresh product delivered quickly and efficiently. Kudler Fine Foods would have the ability to......

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...Kudler Fine Foods is a gourmet grocery store located in Southern California established in 1998 by Kathy Kudler. Kudler Fine Foods currently has three locations, and they are planning on opening a fourth location and consolidating the third stores with the new one. The company also plans on expanding to San Francisco, and other areas outside of the state of California in the next 5-10 years. Although Kathy has a passion for food and her clientele, she lacks experience in management and organization, as well as financial matters. The three stores are currently being run by Kathy, and a store manager and assistant manager at each store. Kathy visits the three stores daily and makes all the final decisions personally. Currently they do not have a website, and they are not electronically tracking orders, monthly earnings or spendings. This lack of use of technology makes tracking this information time consuming and difficult. Kathy also does all the purchasing herself, and since Kudler Fine Foods is dealing with mainly perishables, tracking inventory becomes a huge consideration. At this time, there is no contingency plan if Kathy gets ill and is unable to personally tend to the business. “All organizations need to have contingency plans for Unexpected events. Note the chaos in New Orleans when hospitals and other organizations were not prepared for a major hurricane” (Nickels, McHugh, & McHugh, 2008, p. 189). Problem statement: Kathy Kudlers’ lack of trust is prohibiting......

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...Kudler Fine Foods Thomas Gilbert MKT 421 May 8, 2012 L. Denise Lozano Abstract This paper is a discussion of Kudler Fine Foods and the importance of marketing research in relation to the organizations marketing strategy and tactics. The paper will identify areas where additional market research is needed, and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods Kudler Fine Foods is located in San Diego, and is a local upscale specialty food store. Kudler provides products and services at three locations (La Jolla, Del Mar, and Encinitas). These stores are located in fashionable shopping outlets with the stores occupying about 8,000 square feet of sales space. Kudler offers a variety of domestic and imported products at each location. Product variety includes: Baker and Pastry Products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products. Kathy Kudler is the founder of Kudler Fine Foods. Kathy opened her first store in 1998 and was followed by two additional store openings in 2000 and 2003 (University of Phoenix, 2011). Strategic Objective Kudler Fine Foods strategic objective is to increase loyalty and profitability of their consumer. The objective is to be achieved through three initiatives. These initiatives include: expanded services, a frequent shopper program, and increased efficiency....

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