Launch of a New Book Author

In: Business and Management

Submitted By juliet0826
Words 1158
Pages 5
Launch of a New Children’s Book Author Without some form of promotional advertising, intended customers would not be reached. Using sales promotion, personal relations, publicity and personal selling are communications tools that are required to market new products and bring success. Addressed will be these tools and how essential they are to launching new products. Jamie Donaldson, a new inspiring children’s book author has launched a three book series titled, “Golden Rules for Girls”. The subtitles are; Stage Fright, Friends and Drama Queens and The New Girl, the publisher of her books are Random House Publisher. Jamie Donaldson was born and raised in Paterson, New Jersey. She currently lives in Syracuse, New York with her husband, Cedric Donaldson. When she was twelve years old, she became an avid reader of children’s books. As a child she was very shy and experienced a lot of difficulty conversing with children of her age, because of this she was inspired to help children to overcome their fears. After finishing graduate school she gathered the courage to start writing children’s books. She has a BA and an MA in creative writing, and a PH.D. in English. Sales Promotion Sales promotion is any initiative undertaken by an organization for a limited period of time to promote an increase in sales, usage or trial of a product or service (marketing teacher 2000-2010). Promotional activities used to launch the new children’s book will be buy-one-get-one-1/2 off. A website will be setup where potential buyers are able to view the author’s profile, her biography and picture will be included and short descriptions about what each book title is about. One promotional code per customer will be use if the buyer is purchasing more than one book, the second book will be taken off at ½ of the price. The website will also be set up to track buyers, it will include a…...

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