Levels of Strategies

In: Business and Management

Submitted By rafaelespiet
Words 3310
Pages 14
Levels of Strategies-Vehicles to Success
Liberty University


A corporation’s success is as intrinsically linked to the products or services it takes to market as to the strategies utilized in the normal course of its business. It is not enough to have a great product or to have the ability of providing an unparalleled service in order to achieve success. A strategy or group of interrelated strategies to develop, sustain and deliver these products and services must be constantly developed and implemented. But: * How many levels of strategy are needed? * Who implements them? * When should they be implemented? * Where would they be most impactful or relevant? * How are they evaluated and revised? * When should they be abandoned for another?
It could be argued that the simpler the product, the simpler the business strategies needed in order to achieve success. This assumption and its corollary, that advanced products need complex business strategies, can be proven flawed today as it has been observed in the past. Whether a corporation is providing a simple product or complex service, the strategies they implement should constantly evolve, in response or in anticipation to ever shifting market demand conditions, not just the product’s intrinsic complexity. The right strategy or group of strategies is a corporation’s best vehicle to success.

Vehicles to Success

Since most technology [corporations’] revenues come primarily from their products or services, you would think that the product strategy would be carefully crafted with the close scrutiny of the executive team and that it would be meticulously aligned with an overarching corporate strategy (Thompson, 2012). This is wishful thinking at best, and an assumption that haunts most companies with failing or failed product lines. Taking products or services to…...

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