Making Decisions Based on Demand and Forecasting

In: Business and Management

Submitted By robynw98
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Making Decisions Based on Demand and Forecasting
Robyn Wilson
Strayer University
Econ 550 Assignment One
January 31, 2013

Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. Demographics are an important variable when choosing target marketing strategies. The variables are relevant to complete a demand analysis by providing a rationale for the selection of the variables. Whithin my area, Cross, SC, I am looking at local demographics and paying special attention to the following: • Age: Persons under 18 years percent 27.4% • Income levels: Average 39,779 per household • Persons below poverty level: 17.2% • Education: Bachelor degree age 25+ percent 13.1% • Housing: ownership rate 57.9% Making an informed analysis will inform you about the spending and eating habits of the people who live in the servicing area. Demogrphics give you a clear understanding of the areas behavior, values, cultures, interests and lifestyles of the community. Data research was consider because of the amount of time given for the assignment. The success of Domino’s opening a location in Cross, SC will depend on the factors listed above. Having a customer loyalty program that will have frequent customers that will come buy the products will help the company save on selling expenses (Census, 2011).
Pizza cost in the Cross, SC area
| |Domino |Little Ceasar|Papa Johns |Pizza Hut |
|Small |6.74 |0 |8 |0 |
|Medium |9.24 |0 |10 |8 |
|Large |11.49 |6.5 |10 |10 |
|2 liter |2.59 |2.69 |2.6…...

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