Managing Media and Communication Lg

In: Business and Management

Submitted By suhui1005
Words 3058
Pages 13
1.0 Introduction of LG Electronics Inc.
LG Electronics Inc. is a South Korea multinational electronics company which is also known as the global leader and technology innovator in consumer electronics. The LG Company was a merger of two Korean companies, Lucky and Goldstar, from which the “LG” abbreviation was derived. (Mariush,2012) The company’s headquarter is located in Yeouido-dong, Seoul and the flagship subsidiary of the LG Group. LG has a global sales of KRW (Korean Won) 54.26 trillion which is equal to USD 49 billion in the year 2011. The company operates its business with four business units: mobile communication, air conditioning & energy solution, home entertainment and home appliance. (LG, 2012) It has 75 subsidiaries operates around the world that design and manufacture its products. LG is the world’s second largest flat screen television-set maker after Samsung Electronics Co. (Lee, 2012)
Home Entertainment The LG Electronics which is also known as the top global players in home entertainment produces flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumers and also the commercial markets. LG is not only focusing on creating full-features devices but it is also emphasizing on following the technology boundaries to improve the products.

Mobile Communication LG has committed to provide the best ever user experience to expand the next generation of communication by inventing new technologies and innovative in smart phone devices. Mobile handset (CDMA/GSM/3G), mobile accessory, PCB and WLL are some of the examples of mobile communication that produced by LG.
Home Appliance
LG is a global leader in creating complete home solutions through advanced products to boost consumers’ daily lives. The home appliances produced LG including washing machines, cooking appliances,…...

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