Market Research

In: Business and Management

Submitted By ankita03
Words 322
Pages 2
CONSUMER RESEARCH- DG
BIKANO BY BIKANERVALA
Objective
Awareness of brand “BIKANERVALA” in the market & awareness about relationship between the mother brand and the offshoot brand “BIKANO”
TG
Sweets & Namkeens – 25 + years (majorly housewives) A. Awareness and comprehension of the mother brand- Bikanervala and its offshoot brand- Bikano

1. What are the namkeen brands that you know? (TOM) 2. Which of the namkeen brands do you normally buy? (preferred choice) 3. Where do you normally buy snacks & namkeens from? (modern trade, retail store, specific brand shop etc ) 4. Where do you normally buy Indian sweets from? (TOM) 5. Have you heard of a brand named Bikanervala? If,Yes What do you know about Bikanervala?( It’s a restaurant chain, it sells sweets, it sells namkeens etc) 6. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes- which product? Where did you buy it from?( retail outlet, modern tarde) 7. If you know about BIKANO and haven’t purchased any BIKANO product - Why haven’t you bought any product yet? (dint like packaging, price point etc) 8. Following question to the people who are unaware about BIKANERVALA i. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes, than which product? Where did you buy it from? ii. What all products can you name under the Brand BIKANO?

B. Relationship between the mother brand and the offshoot brand 1. Did you know that BIKANO is by Bikanervala? If yes then how did you know about it? (Read it on the pack, Saw it in the restaurant) 2. Did the fact that BIKANO is from Bikanervala influence your buying decision?

OPTIONAL QUESTION 1. What do you think of the brand name “BIKANERVALA”? ( it’s very old school, not cool, very long, have trust associated with the name etc) 2. Do you like the…...

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