Marketing 571

In: Business and Management

Submitted By ryconn0321
Words 2738
Pages 11
|[pic] |SYLLABUS |
| |School of Business |
| |MKT/571 |
| |Marketing |
| |Murrieta Learning Center |

Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved.

Course Description

This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.

The discussion question points are now combined with the…...

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