Marketing Analyis

In: Business and Management

Submitted By mart980
Words 8913
Pages 36
Marketing
LEHRGANG MARKETINGPLANERIN LEHRGANG MARKETINGPLANERIN ERFOLGSMISCHUNG FÜR DIE PRÜFUNG

0 0.1 0.2

CHECKLISTE STRATEGIE UND ANALYSE ............................................................................7 CHECKLISTE SITUATIONSANALYSE ..........................................................................................8 MARKTSYSTEM ....................................................................................................................9 CHECKLISTE FÜR DIE PRÜFUNG ..............................................................................................9 MARKTLEBENSZYKLUS/PRODUKTELEBENSZYKLUS .....................................................................10 MERKMALE DES MARKTLEBENSZYKLUS ..................................................................................11 CHECKLISTE MARKTLEBENSZYKLUS........................................................................................12 ANALYSE VON SEGMENTEN ................................................................................................13 INFORMATIONSBESCHAFFUNG FÜR DIE SEGMENTSANALYSE ...................................................14 ANALYSE DER TEILMÄRKTE ..................................................................................................15 Vier-Felder Portfolio Boston-Consulting-Group.....................................................16 CHECKLISTE PORTFOLIO......................................................................................................17 INFORMATIONSBESCHAFFUNG ZUR ANALYSE DER TEILMÄRKTE ...............................................17 ANALYSE DER UMWELTFAKTOREN ........................................................................................18 INFORMATIONSBESCHAFFUNG DER UMWELTFAKTOREN .........................................................18 ANALYSE DER BEEINFLUSSER…...

Similar Documents

Marketing

... Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing.......

Words: 1759 - Pages: 8

Marketing Plan

...DEMOGRAPHICS 6 2.2.4 TECHNOLOGICAL FORCES 6 2.2.5 POLITICAL LEGAL REGULATIONS 7 2.3 SWOT ANALYIS 8 2.3.1 STRENGTHS 8 2.3.2 WEAKNESSES 8 2.3.3 OPPORTUNITIES 8 2.3.4 THREATS 9 2.4 PRODUCT OFFERING 9 3.0 COMPETITIVE ANALYSIS 10 3.1 COMPETITORS 11 3.2 COMPETITOR ANALYSIS 12 4.0 SPECIFIC BUSINESS GROWTH OBJECTIVES 17 4.1 NICHE 17 4.2 STRATEGY 17 4.3 PROMOTION 17 5.0 FINANCIAL ANALYSIS 21 5.1 SALES PROJECTIONS 22 5.2 PROFIT AND LOSS STATEMENT 23 1.0 EXECUTIVE SUMMARY Sonal Holdings Kenya Limited was incorporated in 2002 and commenced operations in April of the same year. The company was started by Mr. Paresh Dodhia- a young and simple innovative, dedicated and hardworking pioneer business entrepreneur. The company was incorporated to trade in wide range of pharmaceutical products, household goods and general merchant trading. Noticing an ever increasing in demand for the over the counter (O.T.C) pharmaceutical products, the company has since manufactured and marketed, through its suppliers, its branded products which are gaining ever increasing popularity in the low and middle end segment of the market. The business is located approximately 15 km from the heart of the city centre in Baba Dogo, industrial area, next to Chandaria Group of Companies. 1.1 CURRENT ACTIVITIES The current activities involve, designing, manufacturing and marketing of custom made products, manufactured through world reputed companies......

Words: 3078 - Pages: 13

Revlon Case Analyis

...analysis | BUS 490 Comprehensive Examination: Strategic Management :: Online | | | 3/16/2012 | Table of Contents Introduction 3 Mission Statement 3 Vision of the Company 4 External Assessment 4 Technological trends 4 Demographic trends 4 Economic Trends 5 Political and legal constraints 5 Sociological factors 7 Global trends 8 Industry Analysis 8 Competitor analysis 9 External Factor Evaluation (EFE) Matrix 10 Internal Assessment 11 Company organizational structure 12 Personal policies and management 12 Operational production capacities and policies 13 Financial stability (common ratios and measures) 14 Ratio Analysis 15 Leadership and organizational behavior, corporate culture, etc 20 Marketing 21 Ethical/ legal issues 22 Management information systems and research and development 22 Patents, Trademarks and Proprietary Technology 22 The Internal Factor Evaluation (IFE) Matrix 23 Strategy Formulation 24 Strategic solutions 30 Timeline for Implementation 32 Consequences 33 References: 34 REVLON: CASE STUDY ANALYSIS INTRODUCTION Introduction Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-persiparant/deodorants, and beauty care products company. Revlon case is a comprehensive strategic management case that includes 2006 and 2007 financial statements, competitor information, internal factors, future outlook and more of Revlon Company. It has posted losses......

Words: 8786 - Pages: 36

Marketing

...Marketing Management Study Program : Management Assignment Title : Group Project Group Members : Anton Kokabri Caroline Natalia Chandra Leonardi Sutopo Selly Sherly Warren Class : Prince Edward Island Lecturer : Sir Hendra Submission Date : 13 November 2009 Business Marketing Plan Executive Summary Overview T-Quila is an upscale clothing shop that will open in July next year. T-Quila, which means "Tequila" or "kind of wine”, defines the shop and its essence of inclusion. We choose the name to suppose that our products will make the customers to be addicted to our products and keep on buying them. T-Quila's clothing selections are couple T-shirt, Family T-shirt, Siblings T-Shirt, Female Tees and D.I.Y T-shirt that will satisfy Medan people’s demand in a unique and well-designed T-Shirt. T-Quila is a group-owned business currently organized as a Partnership. Clothing for Everyone T-Quila will provide T-Shirt that is wearable in any kind of occasions and stretch in the special design. T-shirt is never out-of-date while other fashion stuff is not up-to-date anymore. From century to century, T-shirt has always been the most favorable items to wear by most people. In addition to that, we provide T-shirt with unique design and in various types. T-Quila’s customer is people who want to be stylish with a minimum budget and become the one who is in the middle of the spotlight. They enjoy the T-shirt fashions and want a place where they can go...

Words: 5985 - Pages: 24

Marketing

...*/introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management (Dibb and Simkin, 1997;......

Words: 1580 - Pages: 7

Sr Analyis

...But then, that is the value of the process. So make time to do the job properly. Those who do, never regret the effort. And finally, be sure to keep detailed notes on your sources of information and the assumptions underlying your financial data. Business Plan OWNERS Business name: Example Corporation Address: Address Line 1 Address Line 2 City, ST 22222 Telephone: 222-333-4444 Fax: 111-222-3333 Email: xyz@example.com Table of contents I. Table of contents 3 II. Executive summary 3 III. General Company Description 3 IV. Products and services 3 V. Marketing plan 3 VI. Operational Plan 3 VII. Management and organization 3 VIII. Personal financial statement 3 IX. Startup Expenses and Capitalization 3 X. Financial plan 3 XI. Appendices 3 XII. Refining the Plan 3 Executive summary Write this section last! We suggest you make it 2 pages or less. Include everything that you would cover in a 5-minute interview. Explain the fundamentals of the proposed business: what will your product be, who will be your customers, who are the owners, what do you think the future holds for your business and your industry? Make it enthusiastic, professional, complete and concise. If applying for a loan, state clearly how much you want, precisely how you are going to use it,......

Words: 5533 - Pages: 23

Guillermo Furniture Store Analyis

...perspective. Located in Sonora, Mexico, Guillermo Furniture has historically done well as a furniture retailer. Its success, however, has been challenged by the introduction of a major competitor, an international chain that has recently opened a store in the community. The result has been a rise in costs, a drop in prices and a smaller market share for the smaller company. Navallez, Guillermo’s owner, has explored a number of options for dealing with these challenges. Unwilling to merge with another company, he is left with three remaining options: investing in expensive new technology – in the form of a laser lathe – in order to reduce production costs, choosing to represent a Norwegian furniture manufacturer or focusing his efforts on marketing his patented furniture coating process. Budget, Performance and Accounting In order to make an informed decision, Navallez should begin by evaluating his budget. A budget is a quantitative action plan based on a company’s performance. A performance report provides information about variances in a company’s performance, which means it compares past budgets with actual financial results. When a performance report deviates from a budget (for example, if a company sees less income than the budget plans for), it becomes necessary to alter the budget to accommodate for such deviations (Horngren, 2008). If Navallez used performance reports to fine-tune his budget, he could evaluate what his profits as well as his labor and......

Words: 671 - Pages: 3

Marketing

...ASB-1104 Introduction to Marketing Assignment 1 In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities? Name: ZHUOMING AN Student No: 500356688 Tutor: David James Introduction What is marketing? The answer is not changeless. There are some different definitions about marketing. The Chartered Institute of Marketing define that "Marketing is the management process responsible for identifying, anticipating and satisfying consumers' requirements profitably." (CIM). Taking a concern into this definition, it indicates that marketing begins before a product or service is developed. In additional, it also explain that marketing involves identifying an unsatisfied consumer need or want and determining if a profitable opportunity exists. Another definition is that “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al., 2005). The basic idea of this definition is that core to all marketing activities is customer satisfaction, which means marketing is an ongoing process as consumer demands and the environment is constantly changing. Products need to adapt as demands change. At the same time, marketing does not involve misleading, tricking or manipulation the customer. The Jobber also define the marketing is "The achievement of corporate goals through......

Words: 1933 - Pages: 8

Analyis of Retial Industry in South Africa

...FOR THE RETAIL INDUSTRY IN SOUTH AFRICA Contents Page Executive Summary 2 1. Introduction 3 2. Retail industry in South Africa 5 3. Macro and Micro environment analysis 6 3.1 Macro environment of Retail market in South Africa 6 3.1.1. Political Environment 6 3.1.2. Economic environment 8 3.1.3 Technological Environment 10 3.2 Micro environments analysis 11 3.2.1. Suppliers’ Environment 11 3.2.2 Consumers’ Environment 12 3.2.3 Competitors’ environment 15 4. Findings summarization 17 5. Conclusion 18 References 19 Executive Summary The purpose of the assignment is to develop the written and oral communication skills of marketing for business leadership students. The objective of the assignment is to aware students about the application of market analysis for the retail industry in South Africa. The retail industry effectiveness is dependent on the macro and micro environment analysis of the sector. The students of this group has done the analysis using different resources from South Africa statistics, Standard Bank, and other private consultancy reports that are listed in the reference list. According to the findings, South Africa’s economy is continuing in growth since 1994, which is after the democratic election that resulted from the failure of apartheid. During the regime of Nelson Mandela different improvement in poletical, technological and......

Words: 4876 - Pages: 20

Cost Analyis

... Corus was the world’s 9th largest producer of steel, whereas Tata Steel world’s 5th largest producer of Steel. 2 Rolling mill companies in Vietnam in 2007: Tata Steel through its wholly owned Singapore subsidiary, NatSteel Asia Pvt Ltd, acquired controlling stake in 2 rolling mill companies located in Vietnam: Structure Engineering Pvt Ltd. (100% stake) and Vinausteel Ltd (70% stake). The enterprise value for the acquisition was $41 million. With this acquisition, Tata Steel got hold of 2 rolling mills, a 250k tonnes per year bar/wire rod mill operated by SSE Steel Ltd. and a 180k tonnes per year reinforcing bar mill operated by Vinausteel Ltd. Operations Tata Steel is headquartered in Mumbai, Maharashtra, India and has marketing headquarters at Tata Centre in Kolkata, West Bengal. It has a presence around 50 countries with manufacturing operations in 26 countries including: India, Malaysia, Vietnam, Thailand, UAE, Ivory Coast, Mozambique, South Africa, Australia, United Kingdom, The Netherlands, France and Canada. Tata Steel’s Indian operations draw its greatest strength as one of the lowest cost producers of steel in the world. The capacity expansion at Jamshedpur has been an important growth project and will help strengthen the product portfolio in India while rebalancing steelmaking capacities across the Group. The Kalinganagar Project - Tata Steel’s second integrated steel plant in India - is also nearing completion, and scheduled to commission......

Words: 11785 - Pages: 48

Marketing Intelligence

...Marketing Intelligence A consumer is that person who is engaged in the consumption process. The behavior of consumer denotes that activities at both mental and physical level that reflects the totality of consumer decisions with regard to acquisition, consumption and disposition of products or services (Best, 2014). In this assignment an understanding about the consumer behavior will form the basis of study of different market segments. Stages in purchase decision making process. In the purchase decision making process, customers have to go through five such stages which are very essential for making marketing related decisions. These stages are: * Need Recognition * Information Search * Evaluation of alternative * Post Purchase Evaluation The whole process of purchase begins from the first stage of need recognition which points that need or problem like hunger which derives him to go for purchase. Desire can also be the deriving factor for the customer such as the aroma of a chocolate muffin can attract a customer to buy it. In second stage of information search customer tries to obtain information about the market from various means like from family, friends, neighbors or advertising or retailers or by testing (Blas, 2012). If the need of customer is strong enough then he does not go for searching information and rather buy the product or service close to hand. The next stage is evaluation of alternative in which the customer choose between the......

Words: 3009 - Pages: 13

Analyis Paper

... while urban schools have no voice (Lehrman, 2003). "You don't need to be a racist to promote policies that are race conscious," says David Wellman, a professor of community studies at UC Santa Cruz and one of the "White Washing Race" authors. "Most Whites don't see White as a race. Like a fish in water, they don't think about Whiteness because it's so beneficial to them" (as cited in Lehrman, 2003). Education is not the only area in which minorities are discouraged from, a majority of the low wage jobs in the United States are by adult minorities who often have little opportunities for advancement. According to Schaefer (2009) "Blacks still represent only 6 percent of less of all physicians, engineers, scientists, lawyers, judges and marketing managers". One thing that portrays the movie Crash (2005) is ethnocentrism. According to Schaefer (2009), ethnocentrism is the tendency to assume that one's own culture and way of life represent the norm or are superior to all others". Each character displays through speech and action that they are superior to individuals from a different race, culture and/or ethnic group. The example is in the one character Officer John Ryan mentioned previously regarding hate crimes. He tends to carry his hatred around with him, almost as a badge of honor. His position of power (police officer) only adds to his own justification of his behaviors. However, his behavior is productive when he tries to get resolution to his father's medical problems......

Words: 2857 - Pages: 12

Swot Analyis Kia Motors

...and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit. ” The marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities, with a view to identifying key strategic issues, problem areas and opportunities’ Jober and Ellis......

Words: 1035 - Pages: 5

Harley Davidson Company Analyis

...Haley Davidson plant Analysis Abstract This paper analyses the Harley Davidson Company from a company that almost went bankrupt to a company that experiences a double increase in terms of growth yearly. Many companies are continuously looking for ways to improve their returns over and increase their scope in terms of market share. This company is one of the many that has implemented new marketing styles and improvements in its business to be able to defeat its competitors. The main focus of this paper is on analysis of the company and the strategies it has implemented to bring it success over the years. The company has up to 1800 employees and 1500 supply reserves everywhere. Their main focus is on production of heavy-weight motorcycles that is reliable and safe to use. They have been able to maintain and improve on their customer loyalty not forgetting the brand loyalty. The company has both female and male customers. It is currently focused on creating light weight, stylish motorcycles that appeal to this group. Some of the threats experienced by the company include the increase in tariffs that make it difficult for them to reach their European customers. They also keep their customers in a waiting list for very long periods and may be at a risk of losing some customers to their competitors. Appendixes created on the financial statements show that the company is doing wonderfully and is expected to increase its sales over time. Introduction started 1903 Main......

Words: 2401 - Pages: 10

Plastic Company Revised Hr Analyis

...Running head: PLASTIC COMPANY REVISED HR ANALYSIS 1 Plastic Company Revised HR Analyis Learning Team 1 Dr. Kendra Swensen Managing Human Resources September 2,2010 Plastic Company Revised HR Analysi 2 Abstract In this narrative style paper we will be discussing human resource (HR) solutions, methods, and potential problems involving Plastic, a plastic manufacturing company. The company originally started over 15 years ago and has grown to be a diverse organization encompassing employees from different nationalities and ethnicities. After surviving a decline in the industry, Plastic is now looking to possibly offer employment opportunities to new applicants. Newly hired HR manager Paul must include detailed job requirements for applicants while abiding by employment laws and regulations. Paul will also be tasked with prioritizing job training (aside from safety training), updating manager job descriptions, and analyzing the efficient way to recruit new applicants. Keywords: diversity, ethnicities, nationalities, human resources (HR), and job description. Plastic Company Revised HR Analysis 3 Plastic Industry Company has been faced with a decrease in growth and development due to the recent downturn in the overall economy and layoff. Plastic’s employees are primarily Caucasian and African American there are two Russians and on Vietnamese. As a result the Human Resource......

Words: 1231 - Pages: 5

Power Rangers Megaforce (45) | First Touch Games Ltd. | Norton Antivirus cracked apk latest