Marketing: Cisco

In: Business and Management

Submitted By JudyAlfuen
Words 431
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CASE STUDY Advanced marketing.

Marketing Excellence: CISCO
1. How is building a brand in a business-to-business context different from doing so in the consumer market?

Developing a strong brand that would be able to put the company away from another business is a very critical job. It will depend on who the client are .It is also determined by how the company will develop and introduce their brand. A brand is means a name, symbol, or design, or any mark to identify different goods and services of a seller or group of sellers. “According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality.”
In B2B branding, the focus is on how to make a strong relationship with the prospective client in order to make their brand as the top choice of the public or market To be able to do this, the brand is built to be very strong and the personal relationships with the customer must the top priority so that there will be a good output.
Instead of using huge marketing and small ads, B2B branding focused on the business of having the consumer be educated about the product first before asking them to accept it. The buyers are being informed about the goodness of the product. They give seminars and workshops to be able for the buyer to understand why one particular product is worth buying and accepting. Upon doing this the buyer won’t mind the pricing and they will be less influenced by the great demand instead they will focus on the things and benefits that they can get from the new product.
In B2C branding, the consumer market looks at the masses/public. They depend on the customer to develop a strong attachment to the brand. They rely on the media and advertisement to make the brand the top people’s choice. This requires big funding and takes a while. In…...

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