Marketing Communication

In: Business and Management

Submitted By busymaggie
Words 690
Pages 3
The Target Audience Profile

Segment based on demographics have Gender, Age, Educational Level, Occupation and Income.

Regarding the Gender, tissue is belonging to a daily necessity, everyone can purchase once they have needs. Either males or females will use and without distinction.

Regarding the Age, the target audiences of Tempo Kids are the children who are in kindergarten and primary school. Parents who age between 20-40 are also their main target group as they are the final decision maker.

Regarding the Educational Level, the parents are at least secondary school or above.
As higher education will relatively have higher acceptance.

Regarding the Occupation, the segments are some office lady, housewife and teacher. They will utilize the product to train up their children in order to care about their hygiene.

Regarding the Income, as this product is not premium but necessity, therefore the market prices are maintained in the lower level. The income level of the family is around $16000 or above should be affordable.

Regarding the psychographics factor, someone who love home and family will be interested in a this product, as they always find the way to make children achieve better educate.
(2) Advertising Appeals
This advertisement has use the emotional appeals to express the center meaning.
The slogan of the tempo kids is “Children, can be more independent”. Most of the parents have the same worry about how to develop children’s self-conscious and avoid their overdo reliable. They know the good habits have to cultivate when the children in young age. Tempo understands what parents concern and uses this to be the selling point to capture their attention and resonance. Moreover, the protagonist in advertisement is a child and who tidy up his personal belonging by himself. This scene strongly brings out that while children…...

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