Marketing Exam

In: Business and Management

Submitted By mejacky
Words 490
Pages 2
Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies.

A. public relations manager B. sales manager C. advertising manager D. human resources manager

22) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is

A. probably illegal because it might encourage price competition among retailers B. an example of cooperative advertising C. the type of promotion that continues to impact sales even after the promotion is over D. an example of a manufacturer using trade sales promotion in the channel

23) Advertising allowances

A. are incentive monies given to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products B. involve intermediaries and producers sharing in the cost of ads C. allow for coordination and integration of ad messages in the channel D. set the allowance amount as a percent of the retailer's actual purchases

24) Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are

A. quantity discounts B. brokerage allowances C. push money allowances D. advertising allowances

25) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has

A. a pulling policy B. a target marketing policy C. a selective distribution policy D. a pushing policy

26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its…...

Similar Documents

Marketing Final Exam

...recognized a problem or need triggered by internal or external stimuli, marketers need to identify circumstances that trigger a particular need so they can develop marketing strategies that trigger consumer interest. After the need has been recognized, the buyer becomes more receptive to information about a product and may enter to an active information search looking for reading material, phoning friends, going online to learn about the product. In the evaluation stage, the buyer forms preferences among the brands in the choice set. The consumer may also form an intention to buy the most preferred brand. In executing a purchase intention, the buyer makes up its mind for a product of choice and go ahead to get it. After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features or hearing favorable things about other brands and will be alert to information that supports his or her decision. In conclusion, it is important for smart companies try to fully understand the consumer buying decision process even though buyer’s do not always pass through all five stages and may skip or reverse some it provides a good frame or reference because it captures the full range of considerations that arise when a buyer is involved in a new purchase. 2) Segmentation and marketing: A market segment consists of a group of customers who share a similar set of needs and wants; the marketer’s task is to identify them and decided which......

Words: 1210 - Pages: 5

Marketing Exam 2 Sample Q

...Sample Questions-Exam II 1) Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions is called: a. multi-source data b. marketing research data c. single-source data d. on-line data e. in-home data 2) Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign is trying to appeal to young adults who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on _________ and _________segmentation. a. socioeconomic; demographic b. psychographic; lifestyle c. geographic; usage rate d. demographic, usage rate e. demographic, psychographic 3) Which of the following statements demonstrates the formation of a segment based on household size? a. Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine. b. GE built a downsized microwave oven to hang under kitchen cabinets. c. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. d. a fast food hamburger restaurant is open for breakfast on......

Words: 448 - Pages: 2

Marketing Exam

...aggressive market penetration strategies that won overwhelming market share. Whoever gets the market share early wins, whoever gets the volume gets the market share, to paraphrase Mark Andreeson, Netscape chief technologist. In Microsoft’s case I think three tactics have helped them to come out on top, let’s call them tenacity, deep investments, and bundling. The story of Microsoft reminds me closely of the story of Pfizer – a giant in pharmaceutical industry with similarly a lot of cash and high market shares and some similar marketing policies. Wealthy status gives you a lot of opportunities to heavily invest and thus “out-invest” your competition, however wealthy status also puts you very much into the spotlight. Just like Microsoft, Pfizer did not always use its power for good, not evil and ended up facing many lawsuits and paying millions in retributions. Afterwards, like Microsoft, Pfizer became extremely legally cautious and restrictive towards its own marketing practices. Another related aspect of Microsoft’s strategy, which may, in fact, be the company’s main game plan, is taking the market and competitive threats by overwhelming them with its size and bargaining power. I would go further and label this strategy: aggressive deal making. If you cannot outcompete it, buy it! All methods seemed to go into those deals and Microsoft has certainly been ready to loose a little to gain a lot in the process. Some of the examples are: partnering with its competitor Apple to......

Words: 5558 - Pages: 23

Marketing Exam

...Semester Supplementary Final Examination 2012 MARKETING FOR FINANCIAL SERVICES (MKTG2003) Writing period: 2 Hours duration Study period: 15 Minutes duration Permitted materials: No restrictions The exam consists of two sections – Section 1 contains a short case study and a question related to the case study. This section is compulsory – all students must answer this question. Your answer to this question is worth 50% of the total marks for the exam. If you do not provide an answer to the compulsory question in Section 1 you will not be eligible for the 50% of marks allocated for this question (i.e. providing extra answers to questions from Section 2 will not compensate for not answering the compulsory question in Section 1). Section 2 contains four alternative short answer questions. You must provide an answer for any 2 of the 4 alternate questions in Section 2. Your answers to the questions that you select in Section 2 are worth 50% of the total marks for the exam (25% for each answer). You should provide only two answers for Section 2 – if you answer more than two questions from Section 2 only the first two answers (in numerical order) will be marked. Note that in your answers to questions for either section of the exam it is not sufficient to simply paraphrase or summarise relevant course concepts and models, you must apply them explicitly to the scenario detailed in the exam questions. All questions to be completed in......

Words: 1449 - Pages: 6

Marketing Exam 1

...MGM 301- Exam #1 Study Guide Chapter 1- Creating Customer Relationships and Value Through Marketing Marketing: the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, it’s stakeholders, and society at large - more broad than advertising and selling - stresses the importance of delivering genuine benefits to customers To serve buyers and sellers, marketing needs to: 1.) discover the needs and wants of prospective customers 2.) satisfy these needs Exchange: the trade of things of value between buyer and seller so that each is better off after the trade - many diverse factors influence marketing activities (relationships with customers, shareholders, suppliers, environmental forces) 4 Factors for Marketing to Occur 1. Two or more parties (individuals or groups) with unsatisfied needs 2. A desire and ability on their part to be satisfied 3. A way for the parties to communicate 4. Something to exchange Meeting Consumer Needs with New Products 1. Focus on the customer benefit 2. Learn from the past Consumer Need: occurs when a person feels deprived of basic necessities such as food, clothing, and shelter Consumer Want: a need shaped by a person’s knowledge, culture, and personality Market: people with both the desire and ability to buy a specific offering Target Market: one or more specific groups of potential consumers toward which an organization directs its......

Words: 1664 - Pages: 7

Seminar in Marketing Exam

...level of expectations by the customer. Corantor firmly establish the totality of brand meaning in the minds of customers – i.e., by strategically linking a host of tangible and intangible brand associations and obtain the proper customer responses to this brand identity and brand meaning. Converted the brand response to create an intense, active loyalty relationship between customers and the brand. Corantor watched the relationship with customers must be treated carefully. It pays to be an active listener to learn and respond to the customer needs. Companies need to respond positively to customer feedback and that will turn casual customers into loyal customers, Thus gaining brand value & customer loyalty. Corantor marketing team should had listening to customer to learn what features are needed in the future products and what to add to persistent brands - that information is passed on the R&D teams - so that the new products will have the feature required by the customer. As a result that will gain the highest levels of relationships with its customers - a level at which customers are willing to invest and co-develop new products. Finally To build a strong brand, Corantor had strong customer relationships. To begin with, the first time customer starts at a low level of relationship and over a period of time, through series of positive interactions with the brand/company, the level of relationship can be increased to a higher level Marketer must......

Words: 2034 - Pages: 9

Marketing Mba Final Exam

...Vivian Menzies Marketing 5000 Final Exam 1. List and briefly describe using examples the five major promotional mix tools. How would these be used to introduce a new line of microwave pasta meals? I utilized the 5 promotional mix tools in my Starbucks presentations as seen below- I will utilize the similar tactics introducing a new line microwave pasta meals. Advertising |   | I would advertise utilizing he following: TV, Social Media Tweet, Facebook and Pinterest for local recipes to promote the new microwave pasta and of course Local newspaper to be featured as quick easy receipts and the specially the Mothers magazines to purchases.. | Personal Selling |   | Local passionate sales people: Costco demonstrators, Publix Apron recipes andDemonstrations. To promote one on one sales personal. This type quick easy Meals for mothers on the go. Nit would focus on the personal up close and personal sales. Through these venues as describe above | Public Relations |   | Events, public performances, green initiatives philanthropic endeavors. I would leverage our marketing efforts already in place by our hundreds of thousandsOf dollars marketing. Public events locally at farmers market since our product isNo GMO’s and Gluten Free. We partner with community efforts and farm to tableEvents so we utilize this to market our products effectively and efficiently. We have Amazing philanthropy events and things we as an organization do to promote giving Fun runs,......

Words: 1427 - Pages: 6

Mktg 522 (Marketing Management) Final Exam

...MKTG 522 (Marketing Management) Final Exam To Buy this Class Copy & paste below link in your Brower http://homeworklance.com/downloads/mktg-522-marketing-management-final-exam/ Or Visit Our Website Visit : http://homeworklance.com Email Us : lancehomework@gmail.com MKTG 522 (Marketing Management) Final Exam 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25) 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with......

Words: 8416 - Pages: 34

Marketing Final Exam

...12/9/14 Marketing Final Exam Question 2- When it comes to McDonald’s supply chain, the main focus is bringing food from cow to plate. This is a short way of saying that the company wants to know every detail about how their ingredients are brought into the restaurants. McDonald’s has such a great relationship with their suppliers that they trust. McDonald’s also tries not to completely knock out a supplier’s entire crop and make it so they cannot work with them again. The company always tries to gain a lasting relationship with all of their suppliers, this is a great thing for the farmers and is also a positive for farmers to keep these long lasting relationships. The relationships between McDonald’s and their suppliers are key to their success. Another interesting aspect of McDonald’s supply chain is how they decided what menu items are available. For example, over the summer, McDonald’s offered Blueberry Banana Nut Oatmeal as a breakfast choice; however, the oatmeal has been in the works for a long time. Before it could hit the nationwide menu, though, McDonald’s needed to find enough suppliers to grow the blueberries that they would use in restaurants. Since McDonald’s is such a large market, finding some of the fresh ingredients can become a problem. For example, if McDonald’s wanted to create a Pineapple Salad, they would not be able to because the pineapple supply in the world is not large enough to supply all of McDonald’s restaurants. McDonald’s fully......

Words: 769 - Pages: 4

Mktg 522 (Marketing Management) Final Exam

...MKTG 522 (Marketing Management) Final Exam Follow Link Below To Get Tutorial http://homeworklance.com/downloads/mktg-522-marketing-management-final-exam/ Description: 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25) 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized. (Points : 25) 4. (TCO D)......

Words: 3711 - Pages: 15

Principles of Marketing Midterm Exam

...Principles of Marketing Midterm Exam Part 2 1. What is the American Marketing Association’s (AMA) definition to marketing and what does marketing entail? Marketing is the process of planning and implementing the origin, pricing, promotion and distribution of ideas, goods and services to create exchanges that fulfill individual and organizational objectives. More informally, Marketing is said to be a business function dealing with customers and managing profitable customer relationships. This is, trying to get to the customer in the best and most efficient and effective way in order to create a perception of a product in the customers mind. For example, when you think of Nike the initial association that comes to mind is the Nike check. Furthermore, ASA College has associated itself with the color purple. In addition, the goal of marketing is delivering satisfaction, and drawing in new customers by promising better deals than that of competitors. 2. What is the difference between planning, strategic planning, and marketing planning? Planning is thinking about and organizing the activities required to achieve a desired goal. Planning involves the creation and maintenance of a plan. As such, planning is a fundamental property of intelligent behavior. Strategic Planning is an extensive process that addresses a business, or a portion of the business such as marketing. Marketing strategies derive from strategic plans. To understand the relationship between the two,......

Words: 955 - Pages: 4

Mktg 522 (Marketing Management) Final Exam

...MKTG 522 (Marketing Management) Final Exam Follow Link Below To Get Tutorial http://homeworklance.com/downloads/mktg-522-marketing-management-final-exam/ Description: 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25) 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized. (Points : 25) 4. (TCO D)......

Words: 2969 - Pages: 12

Mktg 522 (Marketing Management) Final Exam

...MKTG 522 (Marketing Management) Final Exam http://hwguiders.com/downloads/mktg-522-marketing-management-final-exam/ 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25) 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized. (Points : 25) 4. (TCO D) Your company manufactures a quality line of home......

Words: 9556 - Pages: 39

Mktg 522 (Marketing Management) Final Exam

...MKTG 522 (Marketing Management) Final Exam Follow Link Below To Get Tutorial http://homeworklance.com/downloads/mktg-522-marketing-management-final-exam/ Description: 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25) 3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized. (Points : 25) 4. (TCO D)......

Words: 6679 - Pages: 27

Marketing Exam Questions

...Marketing Exam Questions Student’s name Institutional affiliations 1. A company that choses to use the value approach will focus more on delivering value to the customer whereas one that uses the 4ps will focus more on the product. For the two companies steps will almost be the same only that the one using the value approach offering more. For instance the value approach goes beyond availing the product but ensures the customer understand the product and gets the most of the product. The 4Ps approach promotes and advertises the product, while the value approach goes beyond that and offers – the value, product plus service, benefit, and enjoyment that can be received with the product. 2. Just like the four Ps this start with the creation of product that has value and then communicate/promote the offering by describing it and gather consumer opinion. Delivering is similar to place whereby you now take the created product to the consumer for them to purchase. Exchanging is when you now trade value for the product or what the 4Ps calla price. 3. a) Marketing creates goods and services that a company can offer to its consumers at a price. The price, the goods and the services constitute the company’s offering b) Marketers educate potential consumers about the value of what they are offering as well as gathering their opinion on whether they want the offering. c) Marketing cannot just promise value it should be able to get the product to into the hands of the......

Words: 499 - Pages: 2

Скачать и Смотреть | Evil Nun | Bosnia and Herzegovina