Marketing Journal

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Journal of Consumer Marketing
Emerald Article: To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta, Denise T. Ogden
Article information:
To cite this document: Shruti Gupta, Denise T. Ogden, (2009),"To buy or not to buy? A social dilemma perspective on green buying", Journal of Consumer Marketing, Vol. 26 Iss: 6 pp. 376 - 391
Permanent link to this document: http://dx.doi.org/10.1108/07363760910988201 Downloaded on: 28-05-2012
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To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta
The Pennsylvania State University…...

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