Marketing Mix of Mac

In: Business and Management

Submitted By susirakhi
Words 1722
Pages 7
CLA-1
Marketing Management BUS 510
Professor:
University

Abstract
This paper describes the elements of the Marketing Mix of Apple computers. This paper provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at company.

MACINTOSH (Apple Computer) Marketing Mix Analysis: Macintosh (Apple computers)
This paper will introduce the Marketing Mix for Apple Computers. We have researched the this company and will describe the way they approach the marketing of their product. Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities .
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.
After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock.
Target Market
Target markets for Apple include environments where graphic design, video and audio editing are in demand. The price of Apple computers indicates that they also target end users with a higher measure of disposable income. The market has included students in elementary through primary grades where Apple has offered free computers in classrooms. Their hope of creating future customers is apparent in their firm ranking in the computer marketplace with a loyal client base.
Apple presents their product as…...

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