Marketing Mix Paper

In: Business and Management

Submitted By padiaz
Words 1552
Pages 7
Marketing Mix Paper
El marketing es esencial para todas las empresas, sin ella la compañía probablemente no tendría éxito sin algún tipo de comercialización. El marketing no es sólo la publicidad como algunos podrían pensar, cuatro elementos componen el marketing mix. Se trata de productos, lugares, precios y promociones. Cada uno afecta el crecimiento de las estrategias de marketing de una empresa y tácticas de marketing de diferentes maneras. Una empresa que sabe todo acerca de la comercialización es el restaurante más conocido de comida rápida en el mundo: McDonald's.
El producto es un elemento esencial que hace el marketing mix. “El área de producto se refiere al desarrollo del derecho del “producto” para el objetivo del mercado” (“”Perreault, Cannon & McCarthy, 2011). McDonald’s ha desarrollado el producto adecuado, sirve comida a millones de personas que consumen a diario en todo el mundo, el hecho es que el producto en general, es consistente y le gusta a la mayoría de las personas. “Los productos de McDonald’s son muy reconocidos, estos incluyen hamburgers regulares, hamburgers especiales como el quarter pounder y su especialidad el Big Mac por mencionar algunos. También ofrecen una variedad de comida de pollo, como los famosos nuggets y sándwiches de pollo, por la presión de la sociedad de esforzarse por comer más saludable, ofrece la variedad de ensaladas.
Por supuesto sus sabrosos postres que son: sundaes, shakes, and apple pies, los productos de McDonald’s se han expandido a otras opciones con el fin de mantenerse sus precio con el alto costo de la economía y a los consumidores opción de comida para llevar. McDonald’s también atrajo a los bebedores de café introdujeron McCafé, estas bebidas son con base de expreso y se pueden tomar caliente o frío, ofrecen desayuno su menú incluye McMuffins , McGriddles, Wraps, hash browns, galletas y pan…...

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