Marketing Report on Unilever

In: Business and Management

Submitted By taimoor25
Words 3240
Pages 13
SYEDA FAIZA BATOOL MBE-09-09 MBA *(EVENING)* 2*ND*SEMESTER SESSION 2009-2012 {draw:frame} PREFACE This report focuses on unilever marketing strategies its environment, its competitive strategies product and marketing factors. We designed a report to provide a brief description about its marketing mix and its major competitors in Pakistan. In addition to these we add a research survey base on unilever. We all have tried to our level best to fulfill all the requirements mentioned to us and now it is up to the reader to read carefully and understand what we want to communicate. This report provides a brief knowledge about unilever. Acknowledgment My first foremost humble and gratitude thanks to ALLAH the almighty for giving me the velour to remain dedicate to make this report. This underlying form term report is based on the analysis of different marketing mix function of unilever applied on sunsilk. In making this report we collect data from publication, internet, magazines and official person. Executive summary The summery of this report is that in this report we describes the history , mission , vision, purpose, their total brand in Pakistan and how company manage these brands for segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of sunsilk shampoo. It also mentions that what are the version of sunsilk shampoo launch into the market according to consumer need and evaluation. Strength, weakness, opportunities and threats also discuss in this report. In the end recommendations are given that what strategy unilever will follow to meet the strategies and market share of their competitors. Contents…...

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