Marketing Research: an Analysis of Three Case Studies

In: Business and Management

Submitted By maria1988
Words 1123
Pages 5
INTRODUCTION
An appropriate sample and correct methodology is necessary when conducting a research in marketing. To reach the desired sample, sampling size must be chosen carefully in order to avoid bias and increase the accuracy of data. To investigate this, we have a statement on size, “the larger the sample the greater the precision and reliability” (Chisnall, P. 2005, p99) and one on the sampling technique “Accuracy of relative techniques often refers to the correct identification of the target species and correct enumeration of the target species in each sample unit.” (Fleischer, S.J. and Allan,1980), which are to be proven correct from the conclusion of 3 articles that were analyzed. Looking at the sampling techniques used in the each article and their sampling size, the ideal number of sampling techniques for a research as well as the number of participants will be determined
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An appropriate sample and correct methodology is necessary when conducting a research in marketing. To reach the desired sample, sampling size must be chosen carefully in order to avoid bias and increase the accuracy of data. To examine the question of the ideal number of sampling techniques for a research as well as the ideal the number of participants, 3 journals were examined concerning privacy in e-commerce.

An appropriate sample and correct methodology is necessary when conducting a research in marketing. To reach the desired sample, sampling size must be chosen carefully in order to avoid bias and increase the accuracy of data. To investigate this, we have a statement on size, “the larger the sample the greater the precision and reliability” (Chisnall, P. 2005, p99) and one on the sampling technique “……………………………………………………..”, which are to be proven correct from the conclusion of 3 articles that were analyzed. Looking at the sampling techniques used…...

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