Marketing- Walmart

In: Business and Management

Submitted By duberry55
Words 1350
Pages 6
MGT/421
Individual Environmental Factors
Wal-Mart
Shirley A Everett
April 24, 2012
Robert Stack- Facilitator

Effects of Global Economic Interdependence Globalization in the economic context is related to the increase of individual businesses that operate in a range of countries. Therefore, Globalization stimulates economic growth, creates jobs and raises income levels. Globalization is marked by free trade, free flow of capital and cheaper foreign labor markets. Globalization has several facets, globalization of markets, merging historically distinct and separate national markets into one huge marketplace, and globalization of production, sourcing of goods and services from locations around the globe. There are still many challenges in the global market, for example; distance, time zones, language barriers, cultural differences, currency issues, as well as national government regulation issues, and business system improvements. Still, the world is looking smaller through globalization. In the case of the Wal-Mart as a Multi-National Corporation (MNC), the factors that affect its global and domestic marketing decisions are based on their striving to continue to dominate the retail market of the United States, and continue to build their presence around the world. The strategic planning of Wal-Mart approaches global expansion with a regionalized marketing campaign. Wal-Mart’s global focus is on finding low cost products from around the world, importing those products, integrating such products, and finally distributing them into the American marketplace. Global interdependence means that counties around the world are dependent on each other for certain goods and products. This concept is based on the immergence of importing and exporting between certain countries, specifically China. China is Wal-Mart’s major supplier because of the marketing mix…...

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