Marketing of Services Pvr Cinemas

In: Business and Management

Submitted By harshitacht
Words 6086
Pages 25
TERM PAPER
Marketing of Services

SUBMITTED TO: SUBMITTED BY:
DR. SANJAY MEDHAVI, HARSHITA CHATURVEDI,
DEPARTMENT OF BUSINESS ADMINISTRATION MBA MARKETING ,3RD SEM,
UNIVERSITY OF LUCKNOW UNIVERSITY OF LUCKNOW. ACKNOWLEDGEMENT
I, Harshita Chaturvedi, have completed this project with full determination and dedication. First of all I would like to thank our professor, Dr Sanjay Medhavi, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of the PVR Cinemas but now i have learned a lot while completing this project.

I would also like to thank my sister who was of great help in providing the guidelines of how to prepare the project.

Lastly, i would like to thank all those who indirectly helped me in some or the other way in completing this project.

TABLE OF CONTENTS

INTRODUCTION4
PVR CINEMAS5
STP OF PVR CINEMAS7
MARKETING MIX- 7 PS9
SERVICE BLUEPRINTING16
CONCLUSION 18
REFERENCES...................................................................19

INTRODUCTION
Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been steadily increasing in India. On an average, 30-40 million people are joining the middle class every year. The consumption spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction in personal income tax over the last decade. The Indian Entertainment Industry is expected to significantly benefit from this fast economic growth, as…...

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