Mass Customization: Postponement & Component Commonality

In: Business and Management

Submitted By Vardhamaan
Words 2024
Pages 9
TABLE OF CONTENTS

INTRODUCTION3
BACKGROUND OF STUDY4
OBJECTIVE & SCOPE OF STUDY6
MASS CUSTOMISATION7
INDUSTRIES PRACTICING MASS CUSTOMISATION9
CONCLUSION10
REFRENCES11

1. INTRODUCTION

With growth in globalization opportunities, and shortening of product life cycles, firms are increasingly being challenged with requirements to proliferate product variety. In this attempt to meet the varied requirements of customers worldwide, mass customization has become an important requirement for many businesses. Provisioning of mass customisation, however, has its pitfalls. Forecasting gets complex, overhead for product support increases, inventory control becomes more difficult, manufacturing complexity upsurges, and after-sales support gets more challenging.
Mass customization is a manufacturing process that combines the flexibility of customised product variety, along with the low cost leadership of economies of scale.

2. BACKGROUND OF STUDY

To the problems thrown by mass customisation, many solutions exist. One solution that pioneering firms have utilised is the influence of product and process designing. This is rendered possible by incorporating design in their supply chain operations, to seek control over product variety expansion. Design has always been viewed as a central driver of manufacturing costs. As high as eighty percent of the manufacturing cost is decided by the design, or the process through which the product is to be developed. Therefore, design can be leveraged to solve the problem of mass customization (Martin M., W. Hausman, K. Ishii, 1998).
By cautiously designing the manufacturing and supply chain processes and the product structure, firms can postpone the point in which the finishing nature of the merchandise is to be determined, thereby increasing the flexibility to tackle varying demands for the multiple products. This methodology is termed as…...

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