Mass Media Worksheet

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Mass Media Worksheet

Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences.

Part A

1. What are mass media?

According to business dictionary (2012), mass media is “non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television.” In other words, mass media can be defined as a medium used for addressing or communicating to the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media.

Mass media is a broad term under which includes everything or anything that conveys a message to the masses is included. From newspapers to books, from radios to televisions, from the mobile phones to ipods and to the internet, all these mediums are included in the category of mass media.

Large audiences use mass media for the following basic purposes: to get news and information, for entertainment i.e. music, movies, sports and drama, and for communicating with other people. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry.

Reference
Business dictionary. (2012) Mass media definition. Received from website http://www.businessdictionary.com/definition/mass-media.html

2. What are the different types of mass media?

The different types of mass media are publishing, broadcasting, and electronic.

The publishing media is the oldest form of mass media. This media includes books, newspapers and magazine. The publishing and printing media is the only source of mass communication…...

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