Mc Donald's Case Study

In: Business and Management

Submitted By zinger10
Words 630
Pages 3
McDonalds Case Study
Michele Simpson
Hodges University

MNA 4480
Dr Wyant
April 12, 2012

Introduction
The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation.
Mission Statement
“The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price.
Vision Statement
The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43).
According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate vision statement for this company would be to become the world leader in the restaurant industry by providing our customers with exceptional service and value meals at an affordable price.
SWOT Analysis “SWOT stands for the organizations strengths and weaknesses and the opportunities and threats it faces in the environment” (Peter & Donnelly, 2011, p. 216).
Strengths
1)…...

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