Mcdonalds and Burger Ing

In: Other Topics

Submitted By markwalburg
Words 444
Pages 2
Everyone love’s hamburgers, in America more than 130 hamburgers are sold by second. In Ecuador we have 2 big representative brands of American’s hamburgers, burger king and McDonalds, they offer a huge variety of hamburgers, sandwiches, salads and desserts, but they are both known because of their cheeseburger, which is a sandwich consisting in a cooked ground meat with cheddar cheese in a sliced bread roll.

When we walk into any these restaurants we usually find many people eating a regular size or big size hamburger with a huge soda and French fries, with many suggestions telling “99 cents cheeseburger” and other catchy suggestions. This doesn’t happen just in Ecuador, it happen around the world specially in America, and the only reason we can find the same scene in any McDonalds or Burger king restaurant is because people look for a quick delicious and cheap meal.

Synonym of cheap and quick is “junk food” and it is exactly the term that defines McDonalds and Burger king cheeseburger. When you travel around the world you will find McDonalds or Burger king cheeseburger is exactly the same flavor and it is because everything pass through a freezing proses which make the food loses all its nutrients. Junk food affects directly to your body in short and long term consequences such as: lack of energy, heart diseases, high cholesterol, poor concentration, and obesity.

Nutrition facts in both hamburgers are totally different considering McDonald’s Cheeseburger less harmful than burger king’s one. McDonald’s cheeseburger has 300 calories, 790mg of sodium and 14g of total fat while burger king’s cheeseburger has 360 calories, 810 mg of sodium and 20g of total fat.

Another big difference is the ingredients they use to make their cheeseburger totally different from others. McDonald’s cheeseburger takes a huge…...

Similar Documents


...great consequences on where a company’s future is leading. As does, the new rapid age of technology and information resources. It is always a constant race to the top and once you find yourself there, how do you maintain your position? A perfect example of this is the large fast food chain, McDonalds. In 1940, brothers Dick and Mac McDonald opened their first McDonalds restaurant in San Bernadino, California. In 1955, with the help of a franchising agent named Ray Kroc, they opened their second restaurant in Des Plaines, Illinois. Mr. Kroc purchased McDonalds in 1961 from the McDonalds brothers for $2.7 million. It was like wildfire from there, expanding to over 700 restaurants by 1965. In that same year, in celebration of their tenth anniversary, Mr. Kroc decided to offer stock to the public for $22.50 per share. Had someone purchased 100 shares in 1965 for $2,250, it would be worth over $7.3 million after it’s twelve stock splits. What has made made McDonald’s so successful? Ray Kroc’s mission statement for McDonalds was a simple one. He wanted the restaurant to be his customers favorite place and way to eat. Their mission statement hasn’t changed much over the years. “McDonalds vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value so that we make every customer in every restaurant smile.” They exercise a global strategy called the “Plan to Win” which......

Words: 1215 - Pages: 5


...Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we...

Words: 687 - Pages: 3


...because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another market that wasn’t reached before. Internal Analysis Once of the major problems faced by McDonalds and can clearly be seen in APPENDIX 3: Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on APPENDIX 4: Competitive Advantage Building Blocks, McDonalds is very efficient. They have a systemization and duplication of all their food prep processes in every restaurant. This means that they successfully and easily adapt their global restaurants to appeal to the cultural differences. That effective system and easiness to adapt is a strong competitive advantage. Although McDonald has a strong brand recognition and a huge customer base their return on investment on 2008 decrease in comparison with 2007. (See APPENDIX 5: Internal Analysis Selected McDonalds Financial Results). Regarding the stakeholder satisfaction (APPENDIX 6: Stakeholder Satisfaction), the customers satisfaction is increasing because McDonalds made changes on their menus and customers are embracing them in a positive way. Strategic Issues for McDonalds One of the strategic issues that I identified for McDonalds is the lack of market focus. The market is rapidly changing and they need to develop or arrange their products and processes accordingly.......

Words: 6263 - Pages: 26

Mcdonalds vs Burger King : Which Is Healthier? food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are the two fast food chains trying to convert their menu to provide healthier foods, each in their own way. Before looking at the menus of both fast food chains, one has to understand the history. What made them who they are today? How was it created? When did it go public? The first restaurant is McDonald’s. In 1937, Patrick McDonald opened “The Airdome”, which was a food stand in Monrovia, California. Hamburgers were ten cents and all you can drink. In 1940, his two sons, Maurice and Richard, brought the food stand from their father and moved the entire operation 40 miles and changed the name to “McDonald’s Bar-B-Q” and served 25 barbecued items on their......

Words: 1675 - Pages: 7


...experience in the restaurant business in the past. In 1954 the first Burger King was open to the public in Miami, Florida ( By developing the first Burger King, James McLamore and David Edgerton had given the community a comfortable environment to eat inside of the restaurant, because the restaurant was the first fast food business to offer people the option of dining in the restaurant or going to the drive thru( With McDonalds being the largest fast food chain in the world, Burger King rates as the second largest hamburger fast food restaurant in the world, with Wendy’s following right behind it (Armstrong/Kotler, 450). Burger King came to be the second largest hamburger fast food chain in the world with a total amount of sales at $7.9 billion in the year of 2003, falling behind McDonalds with their sales being $22.1 billion (Armstrong/Kotler, 450). Burger King’s most popular product, the Original Whopper Sandwich was introduced to the world in 1957. The Whopper became a huge success and is still a world known sandwich that has a perfect fire-grilled taste ( This tasty hamburger was created to satisfy their customer so that any one as customer can have their food their own way which relates to their slogan "Have it your way", created in 1974. They state that their vision is to "proudly serve the best burgers in the business, plus a variety of real authentic foods....all......

Words: 2588 - Pages: 11

Mcdonalds in India

...THUNDERBIRD THE GARVIN SCHOO L OF INTERNATIONAL MANAGEMENT A07 -05 -00 15 KISHORE DASH McDoNALD's IN INDIA I do not see any thing wrong with McDonald\ doing business in India. A/fer all, if ts not McDonaldization that we know of 11 is a Big MaCcommodatw n. A Senior Bureaucrat in New Delhi In October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa......

Words: 14472 - Pages: 58


...Marketing Mix of McDonalds The marketing mix of Mcdonalds consists of the various elements in the marketing mix which form the core of a company’s marketing system and hence helps to achieve marketing objectives. The marketing mix of Mcdonalds discusses the 4p’s of the leading burger chain across India offering the tastiest burgers and french fries. Product :- McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change over time. In order to meet these changes, McDonald’s has introduced new products and phased out old ones, and will continue to do so. Care is taken not to adversely affect the sales of one choice by introducing a new choice, which will cannibalise sales from the existing one (trade off). McDonald’s knows that items on its menu will vary in popularity. Their ability to generate profits will vary at different points in their cycle. In India McDonalds has a diversified product range focussing more on the vegetarian products as most consumers in India are primarily vegetarian. The happy meal for the children is a great seller among others. Price :- The customer’s perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a product is worth. A product is more than a physical item, it also has psychological connotations for the customer. The danger of using low price as a marketing tool is that...

Words: 582 - Pages: 3

L.C. Big Mak Burger Inc. vs. Mcdonalds Case Study

...Case Digest: L.C. Big Mak Burger Inc. vs. McDonalds Facts of the case: Petitioner McDonald’s operates an international chain of fast food restaurants. McDonald’s owns a numerous marks, one of which is the “Big Mac” mark for one of its hamburger sandwiches. McDonald’s registered this trademark with the US Trademark Registry, and based on this registration, McDonald’s applied for the registration of the same mark in the Principal Register of the Philippine Bureau of Patents, Trademark and Technology (PBPTT), now Intellectual Property Office (IPO). Pending on the approval of the application, McDonald’s proceeded to introduce “Big Mac” as one of their products. Afterwards, the office approved the registration of the mark in the Principal Register based on its Home Registration in the US. Respondent L.C. Big Mak Burger Inc. is a domestic corporation which operates fast-food outlets locally in Metro Manila and nearby provinces in the Philippines. L.C. Big Mak Burger applied with the PBPTT for the registration of the “Big Mak” mark for their hamburger sandwiches. McDonald’s opposed their (L.C. Big Mak Burger) application for the mark, saying that it was a “colorable imitation of their ‘Big Mac’ mark for similar products”. McDonald’s also informed the chairman of the local corporation, of their (McDonald’s) ownership and exclusive right over the “Big Mac” mark, and requested him to discontinue the use of the “Big Mac” mark or any other similar marks.   Having received no......

Words: 778 - Pages: 4

Burger King to Mcdonalds

...Burger King to McDonald’s: Let’s Make a ‘McWhopper’ On today August 26, 2015, Burger King made a peace offering to its known archrival McDonalds. Via social media (twitter) and two of the U.S. biggest newspapers (NY Times & Chicago Tribune) The Burger King has asked Ronald McDonald to #SettleTheBeef, in other words, make truce. You ask why? Supporting World Peace. The plan is to operate one restaurant on International Day of Peace staffed by employees of both companies and selling a burger called the McWhopper, a combination of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Buryesger King. Sales are to be donated to Peace One Day, a nonprofit organization in pursuit to raise awareness of the International Day of Peace. Burger King is proposing that corporate activism on this scale would create mass awareness and awareness creates action and action saves lives. McDonald’s has not formally accepted the proposal but as tweeted by chief executive Steve Easterbrook, “We love the intention but think our two brands could do something bigger to make a difference.” Burger King used numerous different marketing strategies with the intent of this proposal with alliance marketing coming to mind first. Alliance marketing is marketing activity undertaken by more than one entity, jointly to promote and sell a concept, product or service, which has benefit to all the stakeholders. Obviously neither company would see any proceeds in terms of dollars from......

Words: 338 - Pages: 2

Mcdonalds vs Burger King Operations Case Study

...Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonalds, a company formed in California to provide fast food at a high volume in a very short amount of time, is currently the industry leader. Its main competitor Burger King was formed with a different objective in mind. It was a place where you could have anything made your way in a short amount of time. The main factors driving both these companies were figuring out the best way to staff their stores and setup production lines in order to meet their volume and time goals. In doing so the store managers also had to figure out the best way to predict hourly sales figures and then use this to set up the store in an efficient manner. Burger King had a bit of a harder time dealing with these factors due to the customizable aspects of their operation. The problem that both companies encountered was the best way to staff for full efficiency and optimization while keeping costs low and structuring the food making process for maximum efficiency. The companies must come up with a track and analyze historical data. Any staggering changes in either direction in hourly sales figures will most likely lead to a long customer......

Words: 727 - Pages: 3


...External Factors - McDonalds In today’s business world both internal and external pressures drive the corporate mission. Managers from all levels play an intricate part to the overall success of the business. The functions of management are planning, organizing, leading, and controlling. With globalization, technology and innovation companies must continue to stretch their imaginations to reach greater heights. Even though companies need to make continuing changes, both internal and external customers assist in the company’s overall success. Tami Scurti - Globalization In 1940 in the city of San Bernardino California the first McDonalds hamburger was served. Today there are more than 33,000 McDonalds in 118 counties (about McDonalds, 2011). To take this operation from a tiny bar-b-que drive up, complete with car hop service to the conglomerate it is today, is the essence of globalization. McDonalds restaurant is aggressively globalizing. One of the reasons they are so successful is their ability to create new foods for the market in which they are serving. In India one may order a McSpicy Paneer. A Paneer burger is vegetarian and made of curd cheese, and a very popular item. In Japan one may order a seaweed burger. Occasionally in France one can purchase a rabbit burger and wash it down with wine. Another reason for the success of McDonalds globalization is that they do not try to bring the American McDonalds to each country they bring McDonalds into the......

Words: 1619 - Pages: 7


...McDonald’s (in 2013): How to Win Again? McDonald is (in 2013): How to Win Again? The fast food industry seems to be a relatively easy market to compete in with the demand of easy, fast food accommodations. However, the largest of the industry, McDonalds, has experienced some very impactful setbacks. As competition, rises in the quick-service industry McDonalds has had to make several adjustments to stay on the leading competitive edge. As society becomes more aware of health issues and economic opportunities, the restaurant industry has been severely impacted which, has forced menu adjustments with better food at competitive prices. Below we will address how McDonalds strategy through analysis, formulation, and implementation. Analysis: Focus on External and/or Internal Environments Maintaining a competitive advantage is the most important factor for a business to be successful. Although McDonalds has been in business since 1940 and has formulated the market for the fast food industry, it has come under heavy pressure of competitors. At first, McDonalds focused on burgers, drinks, and fires. However, new entries into the quick-service industry have affected them with more expanded and different menus. This has forced McDonalds to restructure their entire business strategy over time to stay on top of customer demands placing focus on the PESTEL model. External Environments There are several trends that affect McDonald’s ability to sustain a competitive...

Words: 1559 - Pages: 7


...CASE STUDY: MCDONALD’S DENNY ARCHIBEK AND JERRY D. MARSH II WAYLAND BAPTIST UNIVERSITY DECEMBER 19, 2015 Author Note This paper was prepared for Advanced Microcomputer Applications MJTG 5302- SA01, taught by Dr. Nick A. Lockard. Abstract Since the McDonald’s restaurant was founded by the McDonald brothers and bought by Ray Kroc, it has become the quintessential pop icon of American culture and made fast food a staple of the American diet. Their history cannot be disputed as having paved the way with a business model their competitors have followed; because of this their future remains uncertain. Changes in culture, changes in menu items, changes in business practices and just overall change has adversely affected the fast food giant. The purpose of this paper is to discuss some of the ways McDonald’s has suffered a loss in profits, as well as some of the things McDonald’s is doing to revitalize itself and bring itself back to the forefront of not just American pop culture, but as a globally recognized icon of quality and excellence. It is no secret that McDonald’s has not been doing as well as its competitors within the fast food industry. Ask anyone why and varying answers might be given; the food does not taste the same, the service has drastically gone downhill, the prices are too high, it is more like a coffee shop now, and they stopped serving my favorite sandwich are some of the responses a person might get. Overall, the one constant......

Words: 2156 - Pages: 9


...product, such as there salads all the way to their burgers they each have a certain function that needs to be done before the product is ready to be served to the customer. Another one is that McDonald’s signifies is predictability through their logos and their consistency. In a way, where when someone hears or sees a McDonalds, they visually recollect the golden arches that mean a McDonalds in near them. One last thing, on how McDonalds resemble a machine is that it embodies is standardization which is also known as replicability. Which for starters means that a machine can be easily replaced if it doesn’t work anymore by another machine. In which, McDonalds does by having from the start to be standard and be replaced by the uniforms, have them say personal greetings, consistent tasks, wages offered, breaks given, and the countless rules that they have to follow. Just like machines, when they break down they are replaces so are employees if they don’t want to abide by all the standardized rules that McDonalds has set for all their employees. The scientific management of Frederick Taylor’s, emphasizes scientifically determined jobs and management practices as the way to improve efficiency and labor productivity. In this method, you break down into four different principles in how McDonalds runs things. First principle, which is replace rule-of-thumb work methods with methods based on a scientific study of the tasks. So at McDonalds they use the scientific method to define......

Words: 2266 - Pages: 10


...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring......

Words: 3107 - Pages: 13

I Picked up a Star on the Road - 나는 길에서 연예인을 주웠다I Picked up a Star on the Road | Dil Hi To Hai | Autumn Falls