Media Sector

In: Business and Management

Submitted By manish123
Words 11630
Pages 47
Case Study on

Fundamental Analysis of Indian Media and Entertainment Industry

Analyzed By Tarak Shah

Indian Institute of Planning and Management (IIPM) Ahmedabad

© IIPM, 2006
-1-

Paradoxical phenomenon of Indian Media and Entertainment industry – reality or just a passing impulse? “Inconsistency, absurdity and contradiction usually surprise people but when question comes to invest in stock, it invariably leads to confusion, misjudged perceptions, miscalculated action and at the end heavy monetary losses” India has been recognized as the most assertive and rapidly developing country all over the world. India has not only attained higher economic growth (8.1 % in FY 2005-06) but also superior social development, better standard of living to its people, and it is marching towards the most vibrant democracy. No one can deny the fact that Indian stock market is the barometer of the India’s progress and prosperity. Recently, Indian stock markets are touching new heights everyday. On 19th April, 2006 the Sensex reached to 11900 points despite large scale FII selling rally. The underlying reason for such surmounting upward movements of Indian bourses is strong economic foundations laid down by robust sectoral growth and well-thought out policy support of Indian government. Sectors like Steel, Information Technology, Cement, Banking, Gas and Petroleum, Automobiles, Infrastructure and Media & Entertainment seem to be promising because of their tremendous growth potential and supportive national and international business environment. On the other side, the average disposable income of the Indian consumer are on the rising front which provides immense opportunities to MNCs to invest in retail as well as consumer durable market. The literacy and knowledge level of average Indian is augmenting and customer are expecting more comfort and leisure in services. If we…...

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