Media

In: Other Topics

Submitted By Prabhjot
Words 1991
Pages 8
The Power of Media to influence youth

Abstract:
This study is based on one of the most common methods of qualitative research – Thematic Analysis. It highlights the extent to which print media is using sexuality to generate interest amongst the youth for a particular product or service. The study also focuses on the effect that mass media have on our youngsters. To prove this further, the theory of Social Reflection has been used as a tool which shows the kind of impact a particular message or an advertisement (in this case) will have on society. For this test random sampling method was used, fourteen random newspapers from 30th May 2002 to 10th November 2011 were taken as samples to conduct the test.
The study has verified and there are enough grounds on basis of which it can be said that print media or media in general is communicating the messages in a way which has got huge impact on our young generation.

Introduction:
United Kingdom is facing a lot challenge because of increasing rate of teenage sex and the credit for this goes to media which openly portrays sexual activities. Apart from this United Kingdom is also worried about the rising health issues amongst teens who are highly vulnerable to media .Schools in United Kingdom have incorporated sex education as a subject to equip students with the needed information. Still teenage pregnancy cases are highest in United Kingdom. Only teaching sex education as a subject in Schools is not sufficient the role of a mentor or a teacher should be to impress upon the students the consequences of teenage sex (Kitzinger & Farquhar, 1999). The need of hour is to provide more realistic and detailed information on sex to our teens.

Media plays a very vital role in promoting the urge amongst youth to have more intimate relationships .The kind of sexually appealing messages,…...

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