Metabical Case Solutions

In: Business and Management

Submitted By awweeden
Words 1464
Pages 6
Andrew Weeden, Jason Giest, Kerri Kuhn
Group 12
Metabical Case
Current Competition

Metabical is the “first and only prescription weight loss drug to receive FDA approval.” This prescription drug has less side affects than current weight loss options, which creates a market niche because if people are not obese but want to lose 10-30 pounds they might consider it if the negative affects are subtle. CSP is targeting overweight people (BMI between 25 and 30) not obese or sever obese people (BMI >30 or BMI >40), which is different from other weight loss drugs. They were able to do this by combining the “2 categories of prescription diet drugs: appetite suppressants and fat-absorbing blockers” in a dual layer pill. “The first layer contained an appetite suppressant, calosera, while the second layer contained a fat blocker and calorie absorption agent, meditonan.” These drugs worked in low dose levels, which created less negative affect on the body. Prescription drugs often have side effects but Metabical has no side effects associated with it, which is another major selling point for CSP. Some of the side effects listed for Metabical’s competition were serious enough to cause long term damage such as liver failure, kidney stones, severe stomach pain and gallbladder disease. Some of the major side effects were even life threatening. Not killing the customer is always a good strategy and encourages repeat business. The formula used for Metabical is also an advantage, the two-stage pill uses low levels of chemicals so that there are no harmful side effects, it suppresses appetites while simultaneously releasing a fat blocker. Basically Metabical advantage is its safeness compared to other weight-loss drugs.

Demand Forecast

Forecast Method 1: Targets the entire overweight population
Pros: This method does not take a sample but it takes the whole overweight…...

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